With Halloween less than a week away, many retailers are getting ready for the shopping season with Black Friday and Cyber Monday sales. Luckily, small shops—like an optometric practice—can get in on the action with a day that promotes shopping at small businesses. But, how beneficial can Small Business Saturday be for an optometric practice? The fine people at The Optical Vision Site break it down for us in their recent post.
Shopping Small Is Good Marketing
Shop Local, Shop Small, Buy Local, Make Your Tax Dollars Work Locally
are some of the headlines one reads as Small Business Saturday approaches November 25, 2017. It pays to be prepared as consumers become more aware of the local business.
Eye Bogglers 2015
95 million people Shopped small on Small Business Saturday 2015
$16.2 billion spent at small businesses in 2015 making it a 14% increase over 2014.
Over 241,000 posts were on Facebook, Instagram, and Twitter throughout the month of November, including 100,000 on the holiday itself (Source: American Express).
Small will be the next big: “(This) emerging retailing trend will reshape the retail landscape in the future. Specifically, demographic shifts — with both aging baby boomers and young millennials looking for a more personal shopping experience, as well as heightened expectations from affluent consumers — will favor the special services and products that only local small businesses can provide.” — Pam Danziger, author of “Shops That POP!” and researcher at Unity Marketing in Stevens, Pennsylvania (Forbes)
That said, it pays to be prepared, and eyecare professionals can take advantage of these, along with Flex Spending and Holiday Gifts.