With all of the information available online today it can be hard to separate the good content from the bad, or to even find the content most relevant to practice management for optometrists. So we wanted to help you out. We've put together a list of 5 blogs that we think you, as an eyecare professional, should be reading!
We've included a wide variety of topics including practice management, optical specific resources, small business tips, social media resources, and government and HIT information. Are there any blogs that you consistently read? Let us know in the comments if we forgot any important resources!
Practice Management for Optometrists:
Help Build Your Practice with These 5 Blogs
While this blog focuses more on medical practice management, there is a lot of overlap with optical practice management. Your independent eyecare practice is doing a lot of the same things as independent medical practices when it comes to practice management, billing, collections, and healthcare IT. Here are a couple of posts that we think are great:
- Using Patient Education to Yield Better Returns
- Don't Let Meaningful Use Scare You Away from EHR Gains
The Optical Vision Site is a great resource for everything optical and business related. It's quirky, upbeat, innovative, and offers a lot of information to inspire and help encourage eyecare professionals to compete in the optical space. Whether you're an independent retailer, OD, optician, sales rep, lab manager, or optical vendor - you'll find something unique to inform and inspire you. Check out a few of our favorite posts:
- Top 15 of the Most Expensive Eyewear in the World
- Eyewear Art Week - Signature Shades Posters We Like
- Love This Eyecare Branding Message
We always say, you get the best business ideas when you start looking outside of your industry. If you only read blogs about optical and healthcare, it could definitely stifle your creativity. So if you want to out-do your local small business competition, check out this blog for small business survival. The information on this site is specific for rural and small town businesses. Don't miss these articles:
Marketing your practice is a big part of building and maintaining your customer base, but we also know that it can get put on the back burner considering all of the other things you have going on in your practice. Social Media Examiner is a great blog to keep you and your staff up to date on the latest in social media marketing. They give some of the best advice for helping businesses best use social media and other marketing resources to connect with customers. Check out these articles for marketing tips for your practice:
- Essential Facebook Marketing Resources: A Complete Guide
- A Beginner's Social Media Guide for Small Business
While it may cover somewhat boring topcis, they are definitely important ones! The CMS blog is a great resource for keeping up with all of the changing government regulations and Meaningful Use announcements.Here's a few posts we hope you didn't miss:
- A Guide for First-Timers Participating in Federal Healthcare Programs
- Privacy and Security's Role in the eHealth Transformation
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