Inspiring Your Eyecare Practice Marketing

With the complete launch of VisionWeb's 2013 rebrand in the books, I think it's safe to say that our brains here at VisionWeb have been on creative overload the past couple of months. Undergoing a project as extensive as a rebrand can be mentally and creatively draining!

And for those of you we missed at Vision Expo East last week, check out some of these shots of our newly designed and rebranded booth! It's completely redesigned and a major upgrade from our old booth. Obviously we're in love with the new look, but we also got a lot of positive feedback from our visitors at the show too! Plus, we were kind of hard to miss with all our booth employees rockin' matching bright orange attire! 

VisionWeb at Vision Expo East 2013

Finding Inspiration at Your Practice

Something that we learned earlier this week from our Director of Marketing, is that one of the best ways to get inspired is to look outside of your industry. And, as most of you in eyecare know, as a whole, we may be lagging behind other industries in terms of innovation. So, it's time to break the mold and start getting inspired!

Every single one of us hits creative roadblocks every now and then, no matter the job, or the industry. But we want to help you beat the obstacles when it comes to marketing your eyecare practice. Maybe you're struggling with the development of a new ad, new campaign, social media discussions, blog ideas, logo design, etc. We're here to try and help you beat this block, so let's get started!

While in New York, we thought, what could be more inspiring than visiting one of the best art museums in the country: The Museum of Modern Art. Here are a few of our favorite pieces that we thought displayed great avenues of inspiration:

Be Iconic: This Andy Warhol Campbell's Soup Can installation is one of his most iconic and recognizable pieces. And Campbell's soup itself is one of the most recognizable food brands around. This kind of powerful brand recognition is something all marketers strive for. 

Break the Mold: In this industry it's time we step out of the mold of how things have always been done. There are many companies out there these days doing some pretty amazing things. So don't get stuck being defined by the industry you're in.  

Be Show-Stopping: Vincent Van Gogh's Starry Night is one of the main attractions at MoMA. This piece is recogniable all around the world and there was a crowd of people stopped around this piece at the museum. And at a place like Vision Expo, show stopping is exactly what your company needs to be! 

More Ways to Get Inspired

Our Marketing team here at VisionWeb has definitely spent a fair amount of time over the past few months overcoming creative roadblocks. Here are a few more ways that helped us get inspired, and maybe they will help you too:

• Start your day off catching up on your favorite blog (before you even open your email)! Do you have a favorite blog author? Follow them Twitter too. You never know when you'll get inspired!
• Listen to music! This is a big one for us. Music definitely gets us all in the writing mode.
• Keep your goals visible. Goals can be a great motiviator, and help you come up with a great idea when in a time crunch.
• Keep a stash of chocolate at the office. Chocolate contains caffeine, right? 
• Brainstorming and free association exercises - they may seem kind of silly at first, but they work!