Getting your name out to your community of potential patients is vital to sustaining growth by staying top of mind. With the adoption of smartphone usage and daily internet access rising, are your marketing activities standing the test of time? To gain attention in the digital age, your optometric practice needs to adopt a digital marketing strategy to optimize online marketing tactics.
Below are three digital marketing strategies that can help your optometric practice gain attention and potentially add more patients to your schedule.
3 Ways Your Optometric Practice Can Start a Digital Marketing Strategy
Email
Having an email marketing strategy is important because your community may constantly be checking their email through their smartphones. Using email to reach out to your current patients is a great way to remind them about upcoming appointments, new frame selections, and promotions. Including an email marketing strategy (either through an optimized patient recall message or an affordable email marketing solution) into your digital marketing tactics can help you automate your marketing strategy to reduce the amount of work and errors.
Online Ads
Online advertising can be tricky, but if you take the time to understand your options, your community, and the platform, then it could have a big payoff. Online advertising through Facebook can generate new patients for your optometric practice. Best of all, you don’t need a large budget to do it effectively. Using a small budget with your paid ads can give you a chance to test out different offers on a few platforms to identify successful strategies for your optometric practice.
Social Media
Using social media is a quick, cheap, and effective way for you to connect with your community and your peers. Posting regularly and sharing quality content on Twitter, Facebook, Instagram, or any other social media platform your community uses can help build brand awareness, boost web traffic, and increase visibility to attract more patients to your practice.
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