The end of the year is a good time to look back on your practice performance over the year by calculating important metrics and determining what worked and what didn't work in your practice. Not only should you be looking at things like your optical capture rate and gross revenue per patient, but you should also monitor the performance of your practice's marketing strategy too. 

Staying on top of your social media pages all year round can be challenging, but it's important to maintain consistency in order to keep your followers happy and engaged. We've come up with a list of six things that we think cause business pages to lose followers. What types of things make you unfollow business pages on social media?

A Lesson on Social Media for Optometrists

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