Social Media for Optometrists: Creating Content Your Fans will Love

Posted by Janelle Pauli on Tue, Apr 30, 2013 @ 08:04 AM

So you have a Facebook Page for your practice, and maybe even a Twitter account, but now you're stuck. You've started to gain a few followers, but you're  having a hard time keeping them interested and active on your page. You've hit a social media roadblock. So now what do you do?

Top 10 Social Media Ideas To Engage Your Followers

Social Media For Optometrists1. Visual Content 
Remember that saying, "A picture is worth a thousand words?" In this case, it's true! Visual content on social media has proved to be more interactive than just text, and will almost always get your followers interacting with you. According to Zabisco, 40% of people will respond better to visual information than plain text.  

2. Show That You're HumanSocial Media for Optometrists
While autoposting some of your social media content is an efficient way to manage some of your social media strategy, it's important to remember to show your followers your human side too! There are plenty of ways to accomplish this such as, commenting on posts and tweets and posting real-time photos!

Social Media for Optometrists3. Link to Content
One of the biggest things your followers are hoping to get out of you on social media is information. So give it to them! If you don't have a ton of your own content to give, that's ok! Link to information from outside sources, it's a great way to show that you aren't always focused on yourself, and that you're willing to share information that your patients want to see. Plus, it might help you build relationships with other professionals in the industry!

4. Look at the Negatives Social Media for Optometrists
Some of our most popular content has been from blog posts that have a negative twist to the title. Such as, 3 People Who Destroy Eyecare Practice Efficiency and 5 Things Patients Hate About Getting New Glasses. Think of a trendy topic. Maybe you can find information, or create your own article, that shows a different side to the story. Negative posts definitely get people talking! 

Social Media in Eyecare5. Use Humor
Just because you're an eyecare practice doesn't mean you can't have a little fun with your patients. People like doing business with people they trust and can relate too, so don't shy away from fun! Some of the ways we have a little fun with our followers is by posting funny animal photos on Fridays, or by re-creating popular memes.  

6. Have More Than One Social Media ContributorSocial Media In eyecare
Don't have just one person at your practice manage all of your social media. What's interesting to one person might not be interesting to another. Having a couple of different office personalities posting to your social media pages will help appeal to a broader audience. But remember to have some guidelines so that your postings stay on brand with your practice!

Social Media in Eyecare7. Speak the Language of Your Audience
You're an eyecare practice, so a lot of the knowledge and information you have can sound pretty technical to your everyday patients. And if you're posting all kinda of technical or medical terminology on social media, there is a good chance your followers are going to get bored. Remember who you're talking to and speak to them!


8. Be InteractiveSocial Media for Optometrists
One of the easiest ways to create interaction on your own page is to be interactive with others! Get familiar with your followers. There will probably be a good handful that are the most interactive with you - treat them well!

Social Media for Optometrists9. Ask Questions
This is one of the easiest ways to get feedback through your social media - ask for it! At the beginning of the year we published a survey asking our followers to determine what kind of content they wanted to see on our blog (social media tips and advice was one of the most popular topics)!

10. How-To'sSocial Media for Optometrists
As we said before, most people are following you on social media in order to get information from you. How-to's are a great way to build credibility with your audience and there are a variety of ways to present this kind of information. Remember tip #1? Try uploading a how-to video to incorporate more visual content!


So now that you have all these great social media ideas fresh in your mind, put them to use! Want more social media for optometrists tips and advice? Check us out on Twitter! 

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Tags: Marketing and Social Media, Tips & Tools

Looking for tips to grow your eyecare practice business? Read on!