It’s the last quarter of the calendar year. Insurance plans are about to expire, and your practice has a few extra dollars to use on your optical marketing strategies. The time is right for one final push to promote your practice and generate more patients for the year.
If your practice is under the industry benchmark of increasing your new patient count by eight to ten percent, then test out some of these optical marketing tactics that can help your practice meet your yearly goals.
Starting a blog for your optical practice is a great way to share information with your community and can establish your practice as a thought leader in the eyecare industry. Plus, regularly producing quality content on a blog will help boost your website’s SEO ranking, which will help your website rank higher on search engines and be seen by more people.
For tips on starting a blog, check out:
Should Your Practice Start a Blog?
No time for a blog? No worries, there are other ways you can get your practice out to your prospects. Investigate local community events and brainstorm some creative ways to get involved. Sponsoring a 5k run/walk, benefit dinner, sports team, or other local event is a great way to show your community that you care and builds up your brand awareness.
When it comes to using social media to build your brand, you need to share timely, relevant content. If you’re not maintaining a consistent calendar for sharing content, then you’re not using your social media platforms to their fullest potential. Knowing what content to share and when to share it is a valuable asset to building brand awareness and attracting new patients.
Although there are lists that give a baseline of the best times to post the different social media platforms, these often change and might not represent your audience. Always consider your audience’s social practices and test out a few times to see what works best for you.
This last optical marketing tactic is a bold one. But, if you have the resources to pull it off effectively, hosting an event could lead to a big payout of new patients, prospects, and connections. To host an effective eyecare event, make sure you create a detailed, yet flexible plan and use every available avenue to promote the event—this could mean posting on a blog, sharing invites on social media, creating fliers, sending emails, etc. Especially with the year winding down, many of your patients will likely have flex spending dollars in their pocket to use. A trunk show could be a great way to encourage and motivate the use of spending those extra dollars in your practice!
For tips on putting on an event for your eyecare practice, check out this blog post:
A Simple Guide for Hosting Your First Trunk Show
The year may be winding down, but you still have a few more months to draw in new patients with the right optical marketing strategy. If you can pick a tactic that works for your practice and your audience, you may be able to meet or surpass the industry benchmark of generating eight to ten percent new patients by the end of the year.
To see how your optical practice compares with other industry benchmarks, download this ebook!