2016 was a busy year, and hopefully a successful one for your practice. We worked hard to provide a variety of useful resources for everyone in your eyecare practice to take advantage of and learn something new from. Today, we are focusing on our optician readers. We hope you didn't miss any of our most helpful articles from 2016, but in case you did we put together a quick recap of our most loved and shared information. Read up and see what you missed!
Don't Miss Our Best Optician Tools from 2016
Retail shopping trends are important for opticians to pay attention to as they buy, merchandize, organize, promote, and sell frames in your practice. If you're suffering from low sales in your dispensary, looking back on some of these retail trends can help you generate new ideas that could resonate with your patients. And, especially with high competition from online retailers, having a unique dispensary and enticing promotions will help boost your sales and revenue numbers.
Another helpful article for opticians (and probably everyone in your office) is this resource on defending your contact lens evaluation fee to patients. Nearly every day someone in your practice is going to receive a complaint about the price of something. And, most commonly this can be confusion about the contact lens exam fee. We've come up with 4 different tips and strategies to help educate your patients on the costs they are paying for the contact lens services provided.
Making an extra sale in the dispensary is often easier said than done. Whether you're trying to upsell or add on a second pair there are different strategies that could work better on certain patients. Check out these two tips that could have a big impact on your revenue numbers.
One specific, and important retail trend is that many customers are looking to do business with companies that give back. Some patients might specifically be seeking out a frame line that gives back in some way. If you carry lines of frames that do give back - highlight them in your dispensary and make sure patients are aware of the ways these companies give back. Our friends at The Optical Vision Site put together this post that discusses the long list of eyewear companies that gave back in 2016.
As we said before, almost every day you're going to hear a complaint about high costs. And, with the cheap prices many consumers can find from online frame retailers you're definitely going to get this argument on frames in your dispensary. Sometimes a good visual is one of the easiest ways to educate patients or help them justify the money that they are spending on eyewear. We've put together an idea for an infographic you can use in your practice that shows the average monthly cost of eyewear compared to other common expenses.
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