If you've noticed that your Facebook business page isn't getting as much engagement or impressions as you'd like it might be time to consider your first Facebook ad. When it comes to social media for optometry and advertising on Facebook you have a slew of different options, and it's easy to be confused and overwhelmed.
Today, we want to walk you through creating a Facebook ad to promote your practice's business in order to generate new likes for your page. Once you create a larger Facebook following it will make more sense for you to promote individual posts and content to reach all of your new followers.
One of the best things about advertising on Facebook is that you get to customize every promotion. You can choose your audience, where the ad is seen, how long to run an ad, and how much money you'd like to spend. And, compared to more traditional forms of advertising, social media advertising is a relatively cheap method for reaching your customers.
There are a few different ways you can promote your page and begin creating ads on Facebook. Here, we will walk you through an easy way to promote your practice's business page to generate more likes.