2017 was a busy year. At the end of each year we enjoy taking a look back at all of the content we posted on the blog and seeing what our readers enjoyed the most. And the clear winner for the most popular topic revolved around selling products in your dispensary. So today we will share with you our top posts from 2017 that will help you better engage with your patients and increase sales in your dispensary moving into 2018.
Our Top 5 Optical Dispensing Tips for ECPs
Some months are better than others when it comes to making sales. This article talks about 3 reasons why patients might be walking out of your office without making a purchase. If you haven't evaluated your inventory to learn what is selling and what's not, the end of the year is the perfect time to take a look. These are a few reasons why patients might not be buying your products:
- Lack of education about the products and quality
- Low variety of frame prices and options
- Inventory doesn't match the communities preferences
Especially around the holidays when more and more of your staff is taking time off, you might find yourself running your practice a little short-staffed. This article talks about three different staff management strategies to help you avoid being short-staffed in your office and how to make it work when you are.
No matter what you're selling, you're going to be met with some resistance. How you and your team handle that resistance and create confidence in the products you're selling will determine the sales you make. In this article we will talk about 4 common objections you hear when it comes to patients buying frames. Things like, "That's too expensive," or "I need to think about it." We'll give you ideas so you're prepared to overcome these objections.
Being organized helps you see more patients in a day. If you're not organized, patients will be able to notice and simple tasks will take longer than needed. In this article, we talk specifically about organization at an optical dispensing table, and some specific products and ideas that can make your work area more efficient to help you see more patients each day.
Pulling benefits ahead of each patient appointment is going to save you time and increase patient satisfaction. Insurance is a confusing topic and some people might not be aware of what is covered by their insurance, especially when it comes to frames and lenses. Sharing with your patient up-front what costs are covered and what's out of pocket will help them make smarter purchasing decisions. Take a look at three other reasons why you should be pulling benefits ahead of time.
Looking for more sales strategies to boost your revenue? Download our 4-week sales guide.