Optical Dispensing Advice from Three Wise Men

Posted by Hannah Hutyra on Thu, Dec 13, 2012 @ 08:12 AM

It’s the holidays and everyone is swamped. Not only is this one of the busiest times of the year at work, but everyone is most likely distracted by things things too. Food, gifts, and visiting the in-laws are only a few things that are potentially distracting - even for the hardest-worker in an eyecare practice.

So lets be honest, everyone could use a little bit of advice around the holidays. And a few of our guys just love sharing what they know best. So if you’re having the holiday blues at work and all you want to do is go home and sip on hot cocoa, we can do the thinking for you! VisionWeb’s Three Wise Men decided to share a few key tips on three different aspects of an eyecare practice – social media, online ordering, and claim filing.

The Online Optical Ordering Prodigy

 “Nothing says Happy Holidays more than efficiency.”

Yes, I’m sure if you sent your lab gingerbread cookies, they would obviously be thankful. But, for the most part, they appreciate customers around the holiday season that are efficient and consistent. So tell them all Happy Holidays by being efficient! With services like VisionWeb, your orders go to optical lenses suppliers without errors, which expedites the turnaround time of your orders and ultimately gets products to your customers faster.

Everyone around this time of the year wants to go home and celebrate with his or her families, so the perfect gift to your lab and customers is to be prepared for the holiday rush! Don’t let your orders sit still, utilize resources that can increase efficiency, like VisionWeb, and have customer’s order statuses readily available – trust me all of this will keep them in a happy holiday spirit!

The Electronic Claim Filing Sensation

“Silence is almost better than saying thank you.”

Dealing with even just one payer during the holiday season can be overwhelming. Some payers are closed for a few days and some just don’t have a lot of one-on-one time they can give you. And if you’re clicking back and forth from 5 tabs for 5 different payers, you’re doing it all wrong!

Claim filing can be very stressful, and the holiday season just makes it that much more hectic! The last thing payers want are 10 phone calls from your practice a day. And you don't want to be wasting that much time on the phone anyway! But if you’re still not sure as to where to start, download VisionWeb's Electronic Claim Filing Playbook, which provides great tips and tools for doing electronic claims processing in the most efficient way possible. 

The Optical Social Media Whiz

“Don’t be afraid to let your customers get to know you.” 

Social media for optometrists can be tricky, but the biggest thing you want to do on Social Media is show your customers who you are! Post pictures of your office holiday party, tell them how you’re giving back this year, and decorate the office! Being welcoming and interactive with your customers during this time of the year is more important than ever. Letting your customer’s know who you are increases the potential of a customer returning by more than you would think!

And remember, they aren’t just buying for themselves this time of the year, so give them some gift ideas! Thinking of what to get everyone for the holidays is probably one of the biggest challenges, so help them out. Make a holiday-themed infographic about gift giving during the holidays – They will appreciate all the help they can get!


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Tags: Practice Efficiency, Optical Dispensing

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