The brilliant girls at the Optical Vision Site have shared optical resources about eye wear trends that show just how personal your frames can be! Your eye wear can say a lot about you, so make sure that you're utilizing all of your resources to help your patients find the perfect pair!
Since Levi's introduced their custom Levi's back in 1993, retailers have been trying out the custom, or personal approach. Due to technology, online shopping, and consumer trends, retailers are looking to capitalize on the extremely profitable, customization, personalization, and Bespoke trends. Shoppers are becoming the designers for almost every single product from eyewear, shoes www.shoesofprey.com, sports equipment, jackets, cars, and even cereal www.mixmyown.com. Even Warby Parker offers a custom eyewear version. In other words, mass customization has become a key to consumer satisfaction and engagement. According to research by Bain & Company, this offers a significant opportunity for retailers. When 1,000 online shoppers were polled, they found that 25% to 30% are interested in purchasing items customized to their own particular taste.
The customization trend is not just about the sale, but it can be about brand development and growth as well. Look at Edward Beiner, Trunk Show featuring Custom Eyewear, and the continual building of his brand. It is about not necessarily stocking product, it is about customer service. Before you go and and rush out to customize the office: Lets look at the market first:
Let's look at who is doing what with personalization and custom eyewear:
Note: Most wood eyewear companies can create Bespoke Eyewear. These are NOT all the Bespoke eyewear companies.
Looking for what your competition is doing? Keyword search and put in your city and state. Custom eyewear, custom eyeglasses, custom sunglasses, custom sunwear, bespoke eyewear, bespoke sunwear, interchangeable temples, interchangeable sunglasses, interchangeable sunwear.
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