Having your business on Facebook is the norm these days. But simply "being on Facebook" isn't enough anymore. Having a successful Facebook Page for your business takes a little bit of time and effort so that you can build an engaged community of followers, and ultimately increase appointments scheduled in your practice.
Our friends at 4PatientCare recently wrote an article that we want to share with you about the elements that make up a high converting Facebook cover image. If you think your practice could be doing more to help the growth and engagement of your Business Page, read up and start by creating a memorable cover photo!
One of the goals of your Facebook page should be to increase booked appointments. Your Facebook page should provide all your visitors the opportunity to schedule an appointment right then and there. If your current cover photo doesn't provide the ability for your visitors to take this action, you're leaving money on the table.
To start, your cover photo is that big image across the top of your page.
A while ago, you weren't able to use your cover photo to advertise at all, but Facebook has loosened up their guidelines. Keep in mind though that getting too "sales-y" in your cover photo can make you look pushy, money hungry, or tacky. Not good qualities. It can be a tricky balancing act, so we've put together some simple guidelines to help you navigate the slippery slope of Facebook without coming off like a used care salesman.
Your cover photo is the first thing people see when they come to your page, making it super important to make sure that it's not just a jumbled mess. Here's a few things to keep in mind:
Have you ever landed on a website, saw nothing but text, skimmed a bit, and then gave up? it happens a lot. Blocks of text can be overwhelming and discouraging. Images are much more engaging and welcoming. Just because Facebook now allows more text in your cover photo doesn't mean you should use it. When you do use text, use it sparingly and intentionally. If you have something special going on, by all means share it in your cover photo, but be precise in how you share it. When in doubt; show, don't tell.
Your call to action is the most important element of your page. It is the element that will allow your visitors to actually book an appointment with your practice, which it what we are defining as a success.
There are two ways to do this with your cover photo:
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