New OD Handbook: Small Business, Big Profits


It's no surprise that superior patient care is the top priority across optometry practices. However, ODs have to treat their practice like a small business in order to see it thrive in the growing eyecare industry. In order to provide the best patient care, your practice should have a productive team, a stable financial standing, and a patient-focused marketing/sales strategy.

In our latest ebook, we identify and provide solutions for common challenges in four major business areas for optometry practices. Read on to learn how you can transform your human resources, marketing, finance, and sales tactics.

Use Small Business Techniques to Scale Your Practice OD Handbook: Small Business, Big Profits Photo

OD Handbook: Small Business, Big Profits focuses on the pain points in your practice's business strategy that might be slowing down growth or causing gaps in communication. We address the following challenges and provide solutions in the form of interview questions, processes, worksheets, applications/software, and more.

Human Resources

  • General Hiring
  • 13 Interview Questions
  • Retaining Your Staff


  • Social Media
  • Crafting Effective Emails
  • SEO Made Easy
  • Performance Analysis Sheet

Finance & Accounting

  • Record Keeping
  • Common Expenses
  • Money Management Tools


  • Solutions to Falling Sales
  • Common Objections
  • Key Selling Strategies

Download the ebook below to access our full solutions to growing your small business practice.

OD HANDBOOK: Small Business, Big Profits VW BLOG

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