At VisionWeb, we’re  big supporters of cutting down on using paper in your practice. However, while we think it’s vital for your practice to enter the digital age and use an all-inclusive practice management and EHR solution in your optometric practice to document a patients exam, we understand that there are still times where your practice needs print materials for your practice.

Below are a few acceptable reasons to use a printer in your optometric practice.

3 Print Materials Needed For Your Optometric Practice

Business Cards

While some say business cards are archaic, they still hold value as a hand out in networking situations where pens, paper, or cell phones aren’t readily available. Business cards also serve as a physical call to action for the recipient and help build brand recognition.  

Check out this post from OutboundEngine for tips on creating your business card.

Letterhead

Whether you’re printing an invoice or dismissing a patient from your practice, having branded letterhead for your practice will help your correspondence look professional. A well-designed letterhead builds brand recognition, reinforces authority, and shows credibility.

When designing your letterhead, keep it simple by using no more than two colors

Marketing Materials

Facebook ads, social media posts, and emails are great strategies for marketing your practice to your community, but sometimes you need to do a bit more to get in front of your community. Printing and distributing marketing materials like promotional flyers, brochures, and even gift certificates can help drive more traffic to your optometric practice.

Luckily, you don’t have to spend a lot of money on ink and paper. Printing companies like Vistaprint and MOO are available to help you create and print high-quality materials at a reasonable cost.

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