The holiday rush is just around the corner, so I hope you’re not letting it sneak up on you unprepared! And even though an eyecare practice may not have an inventory comparable to a big-box retailer, pulling in the right frames for display to satisfy customer demand is a fine art, especially during the holidays!
But in an eyecare practice, when displays are just that and orders are mostly personalized, you might
be thinking how the heck could I possibly be prepared for what’s coming?! First things first, the most important thing for your rockstar employees this time of the year is to emphasize exceptional customer service, which can make a big difference to a stressed-out holiday shopper (your practice probably isn’t the first or last place they're shopping today!) But if you’re still overwhelmed with the holiday frenzy, check out the tips for ECPs below; it’s all about finding the right combination of business and pleasure!
Preparing for the Business of Optical Product Ordering
Don’t Let Your Orders Sit Still
If you think you’re busy this time of the year, just imagine how busy your optical supplier is! The last thing you want to do is be that irritating customer that is still faxing your orders in. (How would you like to sort through that pile?) Submitting orders via fax machine, even with the holiday season aside, is a business practice of the past that we’re surprised some practices still use! Check out our eBook 5 Reasons Why Your Product Ordering Should be Done Online - with online ordering, there’s not much more that you could ask for!
Stop Typing the Same Thing Over and Over
I’m sure in the past you’ve caught yourself rekeying the same order over and over, particularly the super cute pair of red specs that would go perfect with any Christmas sweater or that eye-catching pair of glasses that would suit most New Year’s outfits! Well it’s time to give your hands a rest this holiday season; take advantage of the Favorite Order Template. By saving a template with a frequently ordered material and design, you will find that you are saving time and decreasing the likelihood of errors!
Save Partially Completed Orders
Making decisions for big occasions always take a little more thought than usual. So when a customer seems to be indecisive, just remember they probably only see some of their friends and family during the holidays, so they have to leave a lasting impression with their trendy new specs! The frames could also be a gift that they’re not sure about or may not know the prescription for. But with our Save to Pending Feature, there is no need to fret. Just fill in an order as much as possible, scroll to the bottom of the page, and select ‘Save to Pending Orders’; it’s that simple!
Have Customers’ Order Statuses Readily Available
More than ever, people are wanting to know the status of their order. So with these deadlines, don’t stress yourself out with a slow computer! With VisionWeb’s Archived Orders Feature, you can reduce the time it takes to access order statuses of incomplete orders, have history readily available, and most importantly keep your customers happy!
Preparing for Eyecare Practice Pleasure
Have a Holiday Themed Trunk Show
There’s no better way to display all of your practice’s unique seasonal frames than with a holiday-themed trunk show! Trunk shows might have started in the fashion industry, but frame collections are an equal part of the fashion industry these days. Plus, the trunk show can be used to not only show off some of your great frames for gift shopping, but to also create a buzz for your practice and give your staff the opportunity to build relationships with customers and explain even more about what your practice has to offer!
Be Generous - The Holidays Are All About Giving
It’s true, the holidays really are all about being generous and giving back, so show your customers you have a heart too! Have a raffle for a free pair of glasses where all the proceeds go towards one of your favorite holiday charity programs, i.e. Toys for Tots, Make a Wish Foundation, or Angel Tree. You could even have proceeds go towards Hurricane Sandy Relief Efforts. It’s up to your discretion, but it never hurts to allow the world to see that your practice is a practice with values as well!
Show Your Customers How Much You Appreciate Them
Showing customer appreciation by providing a free gift or discounts to express how thankful you are for their business may seem as if it might hurt your bottom line during the holidays. But truthfully, if you want your practice to grow, the key is to have customers stay and refer your practice to their friends and family - which is arguably the most effective marketing for opticians! It’s so much easier to keep customers than replace them, so while preparing for this holiday season, make a list of ways you feel you can show your customers what their loyalty means to you!
Now this one’s easy – get festive! Decorate the office, put up a tree and let your customers get creative and make an ornament, have a holiday party, play seasonal music, and of course leave out candy canes! Let your creative side go wild this holiday season, and don’t forget to display cases that showcase showcase all of your popular seasonal products! And if you need a playlist to decorate efficiently we’ve got you covered!
Want to learn more about boosting optometry practice efficiency during the busy holiday season?