In the eyecare industry, thinking of new ways to increase profits and generate new patients can be difficult. For those optical practices looking to grow their business, but don’t know where to start, the path to business growth usually starts with setting long-term goals, supporting successful staff members, and leveraging technology and resources effectively.
This post explores four areas your practice can focus on to influence practice growth.
Build an Online Presence
The internet is a powerful thing. I shouldn’t have to tell you that if you’re not using the internet to its fullest potential, then you’re missing opportunities to delight your patients and attract new business.
If you haven’t put a lot of focus into your online presence, here a few places to start:
Your long-term business ideas and goals can have an impact on how your practice currently performs. If you’re not steering your practice towards the future, then you can’t successfully grow.
Here are three big business ideas for your optical practice:
Optimize Your Resources
Stocking for quality, maximizing technology, and recording metrics can help your office run more smoothly and identify key areas for opportunity. With proper training and education, you can take advantage of your technology and sell quality frames to your patients.
Here’s how you can begin to optimize your practice’s resources:
Your staff is a vital element to your practice. They are the people your patients interact with the most, often even before you have the opportunity to meet them. By evaluating your staff, picking a partner, and hiring an office manager, you can optimize your staff management and build a team your patients look forward to seeing.
Here are a few ways to enhance your staff:
In order for your optical practice to grow, increase profits, and generate new patients, you have to be creative and think of new ideas that will set you apart from your competition. This can be a challenge for busy ODs. Putting your focus on building strong goals, supportive staff members, and leveraging technology and resources effectively can influence your practice’s growth.
Want more tips for growing your optical practice?
Check out our 4 Week Practice Guide to Bigger Profits!