Optical Dispensing Tips: 4 Strategies For Boosting Frame Sales

Posted by Robert Fallon on Tue, Sep 11, 2018 @ 08:09 AM

With online sales becoming more and more popular, optical practices around the nation are finding ways to keep their business from becoming a showroom for their patients. Showrooming occurs when patients try on and fit optical eyeglass frames at your practice, but then make the actual purchase from another retailer online. Do not fear though, because there are many ways to combat this new showroom epidemic and keep revenue flowing into your practice.

When your patients come in for their annual exam, they are expecting to be taken care of and informed on what they need to do for better vision. In short, they trust your opinion as a professional. You have the knowledge to advise the patient on various glasses that meet their specific needs. This personal touch is the first step in combating online competition. Use these 4 optical dispensing tips to better understand how you, as a leader of your practice, can help increase revenue from frame sales.

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Why Online Lab Ordering Should be a Part of Your Practice Strategy in 2017

Posted by Janelle Pauli on Thu, Feb 23, 2017 @ 14:02 PM

It's 2017, and the Internet is a powerful tool that helps businesses of all shapes and sizes perform daily business activities faster and more efficiently. Online applications have helped businesses spend less time on the phone, reduce data entry tasks, streamline communication between employees, and so much more. 

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Optical Dispensing Tip: How to Sell More Frames and Compete with Online Retailers

Posted by Jeff Rezabek on Tue, Sep 20, 2016 @ 13:09 PM

Selling frames to a patient visiting your practice for a comprehensive exam used to be an easy sell. Now, due to online retailers and show rooming practices, your frame sales to these patients could be falling flat. But, you can boost frame sales by providing your patients with something that online retailers can’t deliver—honest, in-person customer service.

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How Your Optical Practice Can Compete Against Amazon

Posted by Jeff Rezabek on Wed, Aug 17, 2016 @ 12:08 PM

There’s nothing wrong with a little competition, but having a full understanding of who your competitors are and how your optical practice can compete against them will help you educate your patients on making informed buying decisions for their eyecare needs.

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Online Lab Ordering: Details On The New Additional Info Button

Posted by Janelle Pauli on Tue, Jun 07, 2016 @ 14:06 PM

You may have recently noticed a change to VisionWeb's online ordering tool. We've added a new Additional Info button to help make your orders even more efficient! Before we added the Additional Info button, there was a Special Instructions field in it's place. But, we had been seeing more and more users using the Special Instructions field for things that it wasn't intended to be used for. 

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