Case Study: How Dr. Sako’s EHR Saves Time & Spurs Growth
With a mission to improve quality of life by providing the finest vision care for all ages, Dr. Sako requires robust practice management...
New Books for ODs' 2021 Reading List
Knowledge is power, and there’s no better way to receive new knowledge than by picking up a book written by the people who have lived...
Eco-Friendly Eyecare Products for Your Optical Dispensary
Consumers are becoming more conscious of where they spend their money, especially when it comes to e-commerce. From fair-trade logos to...
6 Hidden Costs Of Running An Optometric Practice
Running an optometric practice is expensive. While most practice owners expect that they’ll incur fees for utilities and rent, there are...
How to Improve Patient Loyalty and Retention
Growing business and increasing revenue isn’t just about attracting new patients, it’s also about retaining the patients you already have....
$200 Investments For Your Eyecare Practice
When you think about investing in your practice, your mind might jump to upgrading to the newest equipment or maybe even hiring a new...
Eyecare Practice Marketing: Eyewear Display Inspiration
Although we're all consumers ourselves, it can be difficult to actually create a product display from scratch. We know sometimes we walk...
5 Things Patients Hate About Getting New Glasses
You want the process of getting new glasses to be a fun and entertaining experience for your patients, right? But are you sure that is the...
New Webinar: Dr. Razzano's Tour of Uprise
Join us for a tour of Uprise on March 23, 2021 from 12:30 - 1:30pm CST with expert navigators, Dr. Joseph Razzano & Alison Mounce of...
How to Use Content to Educate Patients
Being an optometrist often means taking on the role of teacher or educator. In fact, educating patients is one of the top responsibilities...
4 Bulletproof Strategies For Boosting Frame Sales
With online sales becoming more and more popular, optical practices around the nation are finding ways to keep their business from becoming...
3 Jaw-Dropping Eyecare Practices To Inspire You
A new year is the best time to feel inspired and ready to enact change. That's why we wanted to research eyecare practices from around the...
Optometry Marketing: Reaching Families in Your Area
Marketing your practice to reach families is no easy feat when you’re trying to operate and maintain your practice. It can, however, be...
How Spring Cleaning Could Restore Your Optometric Practice
Just around the corner we can look forward to longer days, warmer temperatures, and the regrowth of our surroundings. Spring brings a...
Understanding the Psychology of Pricing in Your Optical Shop
How you price products in your optical shop is an important part of your overall practice strategy, and directly affects your profits. How...
Celebrating International Women's Day in Optometry
There are many professions and accomplishments where women are tipping the patriarchal scales. Optometry is one of them. Women currently...