Jeff Rezabek

Recent Posts

3 Reasons Your Patients Won’t Purchase Your Optical Dispensing Products

Posted by Jeff Rezabek on Tue, Nov 12, 2019 @ 13:11 PM

Many eyecare practices are struggling to compete with online retailers such as Hubble, Warby Parker, and even Amazon.

When competing to make optical dispensing sales, you have to think about the situation from your patients’ perspective. Identify why they would be willing to trust anyone other than their doctor to provide them with their glasses and contacts.

After doing a little digging, we figured out a few reasons your patients go elsewhere for their purchases.

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Should Your Optometric Practice Pay Hourly Or Salary?

Posted by Jeff Rezabek on Tue, Oct 29, 2019 @ 11:10 AM

When you’re staffing an optometric practice one of the things you must determine is whether you will pay your employees an hourly or salary wage. Of course, you should also weigh in the benefits, commission, perks, and flexibility that your practice offers, too.

While there are positives for the employee and the employer for using both methods, payroll is complex, and your state may have unique laws surrounding it. Consult your attorney, CPA or Human Resource consultants for advice before making a final decision.

In this post, we provide some tips to help you decide if you should pay your staff members an hourly or salary wage.

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7 Ways to Show Appreciation for Your Optician

Posted by Jeff Rezabek on Tue, Oct 08, 2019 @ 14:10 PM

Your optical dispensary can bring your optometric practice a big portion of the revenue. But only if your optician has the tools needed to educate patients about the lenses that will meet their sight, style, comfort, and budget.

Sometimes, patients and staff members can overlook the importance of an optician, but the work that they do helps complete your optometric practice staff and provides a vital service for your patients. There is always time to support your opticians and the other members of your team with a token of appreciation. After all, they are the face of your practice.

Below are some ways you can thank your hard working staff members.

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5 Optical Marketing Resources to Get Your Practice Noticed in 2020

Posted by Jeff Rezabek on Tue, Oct 01, 2019 @ 12:10 PM

In the eyecare industry, especially when you only see many of your patients once or twice a year, staying relevant and memorable is important to maintain your patient count, increase new patient acquisition, and assist with frame sales.

And, in order to stay top of mind, your practice needs to increase communication and visibility within your community. This is where a strong optical marketing strategy comes in. Continue reading to see our expert opinion on marketing your practice in 2020.

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4 Ways to Drive Your Optical Practice Growth

Posted by Jeff Rezabek on Tue, Sep 10, 2019 @ 13:09 PM

In the eyecare industry, thinking of new ways to increase profits and generate new patients can be difficult. For those optical practices looking to grow their business, but don’t know where to start, the path to business growth usually starts with setting long-term goals, supporting successful staff members, and leveraging technology and resources effectively.

This post explores four areas your practice can focus on to influence practice growth.

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