Jeff Rezabek

Recent Posts

3 Optical Dispensing Lessons Learned from Online Retailers

Posted by Jeff Rezabek on Tue, Jun 27, 2017 @ 15:06 PM

More than 50% of Americans prefer to shop online according to a study from BigCommerce. With more and more consumers choosing to shop online than in a physical store, it could be difficult to compete against the online retailers selling frames to your patients and undercutting your optical dispensing sales.

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Why it Pays to Outsource Your Claim Management

Posted by Jeff Rezabek on Tue, Jun 20, 2017 @ 14:06 PM

A lack of capacity, lack of claim knowledge, and high employee turnover impacts your practice's ability to effectively manage claim reimbursements. While some practices may have a large enough staff to devote a single person to manage the optometric practice’s electronic claim management lifecycle, other practices are staffed small to reduce costs. This requires many staff members to wear many hats. When this happens, it could have an impact on your revenue from insurance claims.

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How to Turn Electronic Claims into Money

Posted by Jeff Rezabek on Tue, Jun 13, 2017 @ 14:06 PM

In the eyecare industry, managing claims is an important piece of the revenue stream; especially as more online retailers cut into your frame sales. However, many practices struggle to effectively turn their electronic claims into revenue from payers; forcing the practice write-off services or charge the patient more than they were expecting.

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Optical Resource for Starting a Small Business

Posted by Jeff Rezabek on Wed, Jun 07, 2017 @ 14:06 PM

Thinking about starting your own practice, or maybe opening an eyecare related business, but don't know where to start? The kind folks at The Optical Vision Site have found an optical resource for starting your small business. 

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Optometric Practice Marketing Tips For Using AdWords

Posted by Jeff Rezabek on Tue, Jun 06, 2017 @ 14:06 PM

When someone is in need of finding a new optometric practice, they usually start looking through a search engine, like Google. To help your chances of being noticed by these potential new patients, you need to get to the top of the first page of Google. The easiest way to do that is to utilize Google AdWords.

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