Jeff Rezabek

Recent Posts

Optical Resource for Starting a Small Business

Posted by Jeff Rezabek on Tue, Nov 06, 2018 @ 12:11 PM

Thinking about starting your own practice, or maybe opening an eyecare related business, but don't know where to start? The kind folks at The Optical Vision Site have found an optical resource for starting your small business.

We want ODs and the entire optical staff to feel empowered as small business owners. That's why we hope you utilize the following online resources, both free and paid, before making transformational business decisions. Read on to find organizations, information, and meetings to grow your practice.

Read More

Eyecare Practice vs Amazon: How Can ODs Win?

Posted by Jeff Rezabek on Tue, Oct 23, 2018 @ 11:10 AM

There’s nothing wrong with a little competition, but having a full understanding of who your competitors are and how your optical practice can compete against them will help you educate your patients on making informed buying decisions for their eyecare needs.

This featured article comes from the folks at The Optical Vision Site. In this post, they provide some great tips on how your practice can compete against retail giant, Amazon.

Read More

3 Psychology-based Pricing Strategies to Increase Optical Dispensary Sales

Posted by Jeff Rezabek on Thu, Oct 04, 2018 @ 15:10 PM

Window-shopping, browsing, or showrooming, whatever you call it in your practice, when you don’t engage with a patient that says they are “just looking,” you’re missing an opportunity to convert frame purchases. A common objection you may hear when pitching the frames in your optical dispensary is that “they are too expensive.” If you’ve explained the value of the frames and your patients are still resisting, it might be time to rethink your pricing strategy.

Read More

What's Your Electronic Claim Turnaround Time?

Posted by Jeff Rezabek on Tue, Sep 25, 2018 @ 15:09 PM

Time is money. With your electronic claims, monitoring the time it takes to get paid can give you critical insight into your claims management performance and provide guidance for increasing your claim reimbursement revenue.

Read More

Get Your Optometry Software Playbook For Running A Modern Practice

Posted by Jeff Rezabek on Thu, Sep 20, 2018 @ 11:09 AM

Optometry has changed rapidly over the past ten years. New innovations have paved the path for streamlined workflows, enabling practices to seat more patients without extending hours or reducing the quality of care. Unfortunately, many practices have been slow to adopt these solutions, choosing outdated systems and processes that create inefficiencies and increase risks.

Read More