The Official VisionWeb Blog

With the growth of technology, ODs have many options for accomplishing their daily tasks and improving their patient care. You most likely choose vendors for paper shredding, inventory management, and medical equipment based on a mixture of referrals, online reviews, and impressive demonstrations.

Sometimes we encounter other people in the optometry industry who are filling gaps or revolutionizing everyday processes. In the following blog, we shed some light on a few companies or vendors that we feel are either disrupting the industry, responding quickly to the needs of ODs, or just moving the industry forward.

Google reviews are the first, and sometimes the only, reviews people see on a local Google search or within the Google Maps app when they are looking for an eye doctor. These reviews also affect your search rankings, for better or for worse.

Our peers over at EyeCarePro are experts in helping eyecare professionals market their products and services. Here's what they have to say about creating a name for your practice online:

Assuming you already have a great website—a must-have for years by now—we’re going to start with an overview of each of the 10 things you should be doing. 

The vast majority of searches for a new eye doctor are made on Google. If you want more new patients, then here are things you should be doing to make sure your practice ranks front and center in your area.