Recent Posts

VIDEO: Making Your Optometry Homepage Standout

Posted by EyeCarePro on Thu, Jul 16, 2020 @ 09:07 AM

The following video and content is courtesy of EyeCarePro's optometry practice marketing expertise. As part of their series on having a powerful and effective eyecare website, they dissect the important parts of a homepage. 

The homepage carries a lot of weight when it comes to capturing new patients. It has to signal to Google that your website is the best local option for searches pertaining to eye care while looking attractive and being easy to navigate. An effective homepage leaves an impression—communicating your brand while simultaneously being easy to use and nice to look at. 

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7 Innovative Companies in Eyecare

Posted by EyeCarePro on Wed, Jul 01, 2020 @ 09:07 AM

With the growth of technology, ODs have many options for accomplishing their daily tasks and improving their patient care. You most likely choose vendors for paper shredding, inventory management, and medical equipment based on a mixture of referrals, online reviews, and impressive demonstrations.

Sometimes we encounter other people in the optometry industry who are filling gaps or revolutionizing everyday processes. In the following blog, we shed some light on a few companies or vendors that we feel are either disrupting the industry, responding quickly to the needs of ODs, or just moving the industry forward.

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How Your Eyecare Staff Can Be Marketers

Posted by EyeCarePro on Thu, Jun 25, 2020 @ 08:06 AM

Google reviews are the first, and sometimes the only, reviews people see on a local Google search or within the Google Maps app when they are looking for an eye doctor. These reviews also affect your search rankings, for better or for worse.

As a small business owner, you're probably searching for methods to get more positive reviews. Essentially, you have to ask your patients, which means delegating and engaging your team members in the best position to see it through.

Enjoy the following expert advice on gaining genuine reviews from our favorite eyecare marketing experts, EyeCarePro.

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Guest Post: Top 10 Essentials for Your Practice's Online Presence

Posted by EyeCarePro on Thu, Jun 27, 2019 @ 11:06 AM

Our peers over at EyeCarePro are experts in helping eyecare professionals market their products and services. Here's what they have to say about creating a name for your practice online:

Assuming you already have a great website—a must-have for years by now—we’re going to start with an overview of each of the 10 things you should be doing. 

The vast majority of searches for a new eye doctor are made on Google. If you want more new patients, then here are things you should be doing to make sure your practice ranks front and center in your area.


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