To operate a successful optometric practice, you need to invest in software, equipment an, and people that will help you provide the best...
Some time ago, we had the opportunity to interview Dr. Maria Sampalis, of Sampalis Eyecare and Corporate ODs on Facebook, to discuss the...
As the end of the year nears, your optometric practice will begin to fill with patients attempting to use their benefits for the year...
Yesterday, consumers spent over 6 billion dollars online making it the biggest online shopping day in US history. Flowing the three days...
Staffing your optometric practice with skilled individuals is a challenging component of operating a successful practice. Unfortunately,...
Managing insurance claims for an optometric practice is a complicated task. But, when managed correctly, the claim reimbursements you...
Managing insurance claims is an important part of revenue generation in your optometric practice. Unfortunately, it’s also a complex job...
Whether you’re adding an exam lane, expanding the reception area, or just trying to grow into the adjacent office space, the decision to...
Newspapers, billboards, and phone book listings used to be the main advertising strategy that your optometric practice employed to reach...
Social media has grown to become an essential and efficient marketing tool for businesses of all sizes. If done effectively, social media...
In an optometric practice, the need to see more patients throughout the day can mean sacrificing your work-life balance by extending work...
It’s getting harder to reach your ideal patients through marketing. The digital age is exposing your patients to thousands of...
Selling the frames in your optical dispensary can seem like a losing battle with online retailers undercutting you on price. But, the price...
Halloween is just one day away. And while your practice has been educating your patients on the dangers of purchasing costume contact...
With Halloween less than a week away, many retailers are getting ready for the shopping season with Black Friday and Cyber Monday sales....
Individuals with various backgrounds and style preferences may staff your optometric practice. While these unique differences strengthen...