Creating A Marketing Strategy For Your Optometric Practice In 2018
Marketing your optometric practice may not be your top priority with the end of the year closing in fast. But, establishing a marketing...
Interview: OD Advice for New Grads
Being a new grad in the optical industry is an exciting time. There are tons of different career paths you can choose to take yourself with...
5 Signs It’s Time To Move To Cloud-based Optometry Software
Technology continues to change the way ODs interact and care for their patients. However, when it comes to documenting a patient’s journey...
Our Top Optical Dispensing Tips from 2017
2017 was a busy year. At the end of each year we enjoy taking a look back at all of the content we posted on the blog and seeing what our...
How to Deal with Difficult People in Your Eyecare Practice
In any business, you're going to run into situations of having to work with difficult people. Whether it's someone on your team or a...
How To Utilize Patient Referrals To Grow Your Optometric Practice
Online reviews provide a great deal of marketing for your optometric practice. Unfortunately, many times patients only leave a review when...
5 Character Traits of Successful Entrepreneurs
As ODs one of your career paths could be to become an entrepreneur and open your own eyecare practice or another eye-related business in...
What Does it Mean for Optometry Software to be All-inclusive?
When shopping for new optometry software (or really just about anything for that matter), most companies are going to boast that their...
5 Recurring EHR Software Costs To Remember
To operate a successful optometric practice, you need to invest in software, equipment an, and people that will help you provide the best...
Demystifying Corporate Optometry Myths
Some time ago, we had the opportunity to interview Dr. Maria Sampalis, of Sampalis Eyecare and Corporate ODs on Facebook, to discuss the...
5 Ways New Technology Will Improve Your Eyecare Practice in 2018
Technology plays a role in every eyecare practice. But how big of a role it plays varies from office to office. Some practices embrace...
How Your Optometric Practice Can Benefit from Section 179
As the end of the year nears, your optometric practice will begin to fill with patients attempting to use their benefits for the year...
Getting Your Optometric Practice Involved With Giving Tuesday
Yesterday, consumers spent over 6 billion dollars online making it the biggest online shopping day in US history. Flowing the three days...
Interview: Managing Changes in The Eyecare Industry
In this industry, things are constantly changing. And as an OD, business owner, or both it's critical that you're able to keep up with the...
How A Bad Hire Can Affect Your Optometric Practice
Staffing your optometric practice with skilled individuals is a challenging component of operating a successful practice. Unfortunately,...
Optical Marketing Tools to Try in Your Eyecare Practice
These days it seems as though online marketing trends are changing daily, and if you aren't a full-fledged marketer yourself, it can be...