Curing The Claim Rejection Blues
Managing insurance claims for an optometric practice is a complicated task. But, when managed correctly, the claim reimbursements you...
What's The Deal With Hubble?
By now, most of you have probably heard about Hubble contact lenses. Hubble claims to be "the more affordable daily contact lens", and...
What’s Missing From Your Claims Management?
Managing insurance claims is an important part of revenue generation in your optometric practice. Unfortunately, it’s also a complex job...
How Domino's Embraced Technology and Why ODs Should Care
Any veterans of the eyecare industry can tell you how things have changed over the last 10-15 years, and that these changes probably aren't...
Interview: Becoming a Leader in the Eyecare Industry
In the optical industry there are several different directions you can take your career, and there are plenty of different ways to build up...
3 Considerations When Expanding Your Optometric Practice
Whether you’re adding an exam lane, expanding the reception area, or just trying to grow into the adjacent office space, the decision to...
Writing Ad Copy That Will Get Your Optometric Practice Noticed
Newspapers, billboards, and phone book listings used to be the main advertising strategy that your optometric practice employed to reach...
How Social Media Can Help Fill Your Schedule Gaps
Social media is a strong communication tool in your personal life, and also in your professional life. For your eyecare practice, social...
3 Tips For Becoming An Expert User of Social Media In Eye Care
Social media has grown to become an essential and efficient marketing tool for businesses of all sizes. If done effectively, social media...
How To Increase Your Daily Patient Count Without Extending Hours Using Optometry Software
In an optometric practice, the need to see more patients throughout the day can mean sacrificing your work-life balance by extending work...
Saturdays in Eyecare: A Do or a Don't
Keeping your eyecare practice open on Saturday has always been a hot debate in the industry. For some practices it can be their busiest day...
How Local Marketing Can Promote Your Optometric Practice
It’s getting harder to reach your ideal patients through marketing. The digital age is exposing your patients to thousands of...
Point-of-sale Options in Your Eyecare Practice
The point-of-sale solution you use in your practice should give you the tools you need to grow and run your business. In short, your...
How To Influence Your Patients To Buy From Your Optical Dispensing Products
Selling the frames in your optical dispensary can seem like a losing battle with online retailers undercutting you on price. But, the price...
How The Wrong EHR Software Can Haunt Your Optometric Practice
Halloween is just one day away. And while your practice has been educating your patients on the dangers of purchasing costume contact...
Time Saving Features of The Best EHR Systems
One of the big concerns many eyecare practices have when it comes to switching to new EHR software is that it will be time consuming....