We are always on the lookout for optical resources that can help your eyecare practice increase efficiency and boost profits through simple...
Why should customers buy glasses from optometrists when they can get them online for $95? Especially when people they know are buying...
We've shown you how to get your optometry practice to appear in local searches & Google Maps as well as how to grow your social media...
Most of your patients will know about the dangerous effects of UV rays on the eyes and skin, but do they know how the blue light emitted...
Sales in your optical dispensary are an important part of your practice's revenue. And the ability to make that second pair frame sale can...
Staying organized in your optical dispensary is key to keeping a clean and professional image as patients come and go. Organization is also...
Keeping a full patient schedule without any no-shows or last-minute cancellations can be a challenging task for many eyecare practices. So...
In addition to providing care to diagnose and correct eye health issues, there’s also a retail aspect to many optometric practices. Optical...
Returns to your optical shop are a hassle to manage. A return in the eye care industry isn’t as simple as fulfilling the return and...
Whether you’re starting out cold or are a long-time owner of an optometric practice, there are challenges that plague an optometric...
The sales you make in your eyecare practice represent an important piece of your overall practice revenue. So fueling your team with...
2017 was a busy year. At the end of each year we enjoy taking a look back at all of the content we posted on the blog and seeing what our...
By now, most of you have probably heard about Hubble contact lenses. Hubble claims to be "the more affordable daily contact lens", and...
The point-of-sale solution you use in your practice should give you the tools you need to grow and run your business. In short, your...
Selling the frames in your optical dispensary can seem like a losing battle with online retailers undercutting you on price. But, the price...
For many communities, a new school year is about to start. This means families all over are spending money in preparation. According to a...