Technology is used in every step of your workflow and optical dispensary these days. And everyone has different comfort levels when it...
Retail is an important part of your optical business. Paying attention to popular retail trends and applying those ideas to your practice...
More than 50% of Americans prefer to shop online according to a study from BigCommerce. With more and more consumers choosing to shop...
One of the biggest jobs of being an optician in an eyecare practice is to sell, sell, sell. While it may seem like a straightforward sale...
Our peers over at EyeCarePro are experts in helping eyecare professionals market their products and services. Here's what they have to say...
If you're in the growth stages of your practice, attending events can help you seek new job opportunities, experience software demos, learn...
It's not a surprise that your optical shop is facing competition from online retailers. If you find your patients are buying their frames...
There’s a good chance that your frame boards are becoming a showroom for your patients to try on designer frames and then order them online...
We're curious to see how far we've come in terms of the software eyecare practices use. It wasn't too long ago that every optometrist was...
As we approach the halfway mark of 2019, it's time to evaluate if your optometry practice is on track financially. Has your actual spending...
Monitoring industry benchmarks in your practice is important in order to keep your profits rising, especially in your optical dispensary....
It’s getting harder to compete with online retailers. However, when you have patients in your office getting their exam, you have the...
Your optical dispensing sales are up against a lot of competition. However, they are still an important contributor to your optometric...
We understand that being a salesperson doesn't come naturally to everyone. In fact, many ODs might not be upselling, cross-selling, or...
There’s nothing wrong with a little competition, but having a full understanding of who your competitors are and how your optical practice...
Window-shopping, browsing, or showrooming, whatever you call it in your practice, when you don’t engage with a patient that says they are...