Flowchart: Which Optical Software Is Compatible with Your Practice?
Technology is used in every step of your workflow and optical dispensary these days. And everyone has different comfort levels when it...
5 Retail Trends for Your Optical Shop in 2019
Retail is an important part of your optical business. Paying attention to popular retail trends and applying those ideas to your practice...
3 Optical Dispensing Lessons Learned from Online Retailers
More than 50% of Americans prefer to shop online according to a study from BigCommerce. With more and more consumers choosing to shop...
5 Articles That Will Help Opticians Close More Frame Sales
One of the biggest jobs of being an optician in an eyecare practice is to sell, sell, sell. While it may seem like a straightforward sale...
Guest Post: Top 10 Essentials for Your Practice's Online Presence
Our peers over at EyeCarePro are experts in helping eyecare professionals market their products and services. Here's what they have to say...
Upcoming Optometry Events in 2019
If you're in the growth stages of your practice, attending events can help you seek new job opportunities, experience software demos, learn...
How Your Optical Shop Can Blow Your Online Competition Out of the Water
It's not a surprise that your optical shop is facing competition from online retailers. If you find your patients are buying their frames...
4 Secrets to Increasing Optical Practice Profits
There’s a good chance that your frame boards are becoming a showroom for your patients to try on designer frames and then order them online...
Eyecare Software Through the Ages
We're curious to see how far we've come in terms of the software eyecare practices use. It wasn't too long ago that every optometrist was...
Budgeting for the Rest of 2019
As we approach the halfway mark of 2019, it's time to evaluate if your optometry practice is on track financially. Has your actual spending...
Optical Dispensing Tips: Benchmarks to Monitor in Your Dispensary
Monitoring industry benchmarks in your practice is important in order to keep your profits rising, especially in your optical dispensary....
Objection Handling Strategies to Boost Optical Dispensing Sales
It’s getting harder to compete with online retailers. However, when you have patients in your office getting their exam, you have the...
How To Instantly Improve Your Optical Dispensing Sales
Your optical dispensing sales are up against a lot of competition. However, they are still an important contributor to your optometric...
Tips for ODs Who Hate to Sell
We understand that being a salesperson doesn't come naturally to everyone. In fact, many ODs might not be upselling, cross-selling, or...
Eyecare Practice vs Amazon: How Can ODs Win?
There’s nothing wrong with a little competition, but having a full understanding of who your competitors are and how your optical practice...
3 Psychology-based Pricing Strategies to Increase Optical Dispensary Sales
Window-shopping, browsing, or showrooming, whatever you call it in your practice, when you don’t engage with a patient that says they are...