Janelle Pauli
8 Ways to Pump Up the Fun in Your Eyecare Practice
Creating a positive office atmosphere and culture is often times easier said than done. With busy schedules and demanding workloads, it can...
15 Interview Questions Your Eyecare Practice Should be Asking in 2018
The hiring process in your eyecare practice can often be time-consuming, and sometimes downright frustrating when searching for the perfect...
4 Ways to Fuel Sales in Your Eyecare Practice
The sales you make in your eyecare practice represent an important piece of your overall practice revenue. So fueling your team with...
Low-hanging Fruit to Tackle in Your Eyecare Practice's Marketing Strategy this Quarter
The start of the year can be a busy time for many small businesses, but also an important time to start the year off on the right foot....
How to Create Eye Catching Window Displays for Your Optical Shop
If your eyecare practice is in a high foot-traffic location, your window displays could play a huge role in new patient growth and frame...
Why The Lowest Price Isn't Always The Best Deal
In business and personal spending, we often like to find the best deal we can in order to save a few bucks here or there. And in some...
Winter 2017 Reading List for Better Optical Practice Business Ideas
With National Book Month wrapping up in October, we thought it was the perfect time to put together a complete list of business books we...
Interview: OD Advice for New Grads
Being a new grad in the optical industry is an exciting time. There are tons of different career paths you can choose to take yourself with...
Our Top Optical Dispensing Tips from 2017
2017 was a busy year. At the end of each year we enjoy taking a look back at all of the content we posted on the blog and seeing what our...
How to Deal with Difficult People in Your Eyecare Practice
In any business, you're going to run into situations of having to work with difficult people. Whether it's someone on your team or a...
5 Character Traits of Successful Entrepreneurs
As ODs one of your career paths could be to become an entrepreneur and open your own eyecare practice or another eye-related business in...
What Does it Mean for Optometry Software to be All-inclusive?
When shopping for new optometry software (or really just about anything for that matter), most companies are going to boast that their...
5 Ways New Technology Will Improve Your Eyecare Practice in 2018
Technology plays a role in every eyecare practice. But how big of a role it plays varies from office to office. Some practices embrace...
Interview: Managing Changes in The Eyecare Industry
In this industry, things are constantly changing. And as an OD, business owner, or both it's critical that you're able to keep up with the...
Optical Marketing Tools to Try in Your Eyecare Practice
These days it seems as though online marketing trends are changing daily, and if you aren't a full-fledged marketer yourself, it can be...
What's The Deal With Hubble?
By now, most of you have probably heard about Hubble contact lenses. Hubble claims to be "the more affordable daily contact lens", and...