Janelle Pauli
How Domino's Embraced Technology and Why ODs Should Care
Any veterans of the eyecare industry can tell you how things have changed over the last 10-15 years, and that these changes probably aren't...
Interview: Becoming a Leader in the Eyecare Industry
In the optical industry there are several different directions you can take your career, and there are plenty of different ways to build up...
How Social Media Can Help Fill Your Schedule Gaps
Social media is a strong communication tool in your personal life, and also in your professional life. For your eyecare practice, social...
Saturdays in Eyecare: A Do or a Don't
Keeping your eyecare practice open on Saturday has always been a hot debate in the industry. For some practices it can be their busiest day...
Point-of-sale Options in Your Eyecare Practice
The point-of-sale solution you use in your practice should give you the tools you need to grow and run your business. In short, your...
Time Saving Features of The Best EHR Systems
One of the big concerns many eyecare practices have when it comes to switching to new EHR software is that it will be time consuming....
Interview: Building and Maintaining a Strong Team in Your Eyecare Practice
We have heard time and time again how hard it can be for eyecare practices to maintain a loyal, experienced, and productive team of...
5 Resources to Answer Your Biggest Optical Marketing Questions
If you own an eyecare practice, not only are you a doctor, but you're also an entreprenuer. Even though you've got the title of...
How to Perform a Patient Experience Assessment in Your Eyecare Practice
When a patient enters your office they first experience your waiting room and front desk team. As an OD, you don't always get to witness...
How to Have Fun on Halloween in Your Eyecare Practice
Getting festive in your eyecare practice is a fun way to interact with your patients on holidays, and with Halloween just around the corner...
Interview: An Inside Look at Mentorship in Eyecare
Whether you're a student preparing for a career in optometry, an OD with 5 years under your belt, or an OD with 30 years of experience,...
How to Make Sure Your Recall Messages are Successful
Many ODs swear by patient recall messages when it comes to patient retention and reducing no-show patients, while others don't see as many...
Interview: Overcoming Challenges in Your Eyecare Practice
Every eyecare practice faces its own set of unique challenges. Being able to recognize and overcome your practice challenges is what will...
How to Be Better at Delegating Work in Your Eyecare Practice
Being the owner of your own business, it's easy to want to try and do it all yourself. But, to run an efficient and profitable eyecare...
The One Thing Getting in the Way of Your Eyecare Practice's Future Success
These days, there are many threats to small business. Whether it's from increasing costs, government and regulation challenges, or...
5 Questions to Help You Better Align Your Office Workflow
The efficiency of your office workflow dictates the revenue you bring into your practice. It's easy to get comfortable in your routine and...