Janelle Pauli
What to Do in Your First 30 Days as an Optician
Starting a new job is an exciting time, but it can also come with a level of stress and worry about what's ahead and if you'll perform up...
8 Skills the Best Optical Technicians Should Have
Whether you're an optical technician looking to beef up your resume or an OD looking to hire a new tech for your office, we've got a list...
4 Ways EHR Software Strengthens Your Patient Relationships
Making the switch to EHR software might sound like a big investment and a lot of work. So how is that big investment going to pay off and...
5 Steps to Start Email Marketing in Your Optometric Practice
Keeping in contact with your patients even when they aren't in your practice is important for maintaining loyalty and filling your...
Marketing for Optometrists: Small Practices Can Have a Big Presence
Most independent eyecare practices don't have the biggest marketing budgets set aside to launch campaigns. Without an ample marketing...
Social Media for Optometrists: Creating Content Your Patients Love
Maybe you've set up your Facebook page and Twitter account for your practice and you've just started posting. That's the first step to...
5 Reasons to be Thankful for the Cloud in Optical
If you're utilizing a cloud-based system in optical in your practice, you've probably experienced moments of gratitude for that. The cloud...
Optometry Insurance Claim Filing Game of True or False
When's the last time you brushed up on or evaluated some of the processes in your office? If it's been a while, it's probably time to make...
5 Things Great Optometric Practices Refuse to Do
Making big changes in any business doesn't happen overnight. But, in order to keep your practice rolling full steam ahead, it's important...
3 Benefits of Networking with Other Local Optometrists
While the other ODs in your local community are your biggest competition, your initial reaction might be to maintain your distance from...
Mistakes That Can Set You Back When Buying Optometry Software
It's important to do your due diligence before purchasing new optometry software. That's because the buying process for optometry software...
Breaking The Ice Between Staff Members in Your Eyecare Practice
We've talked before about the struggles of hanging on to the staff in your practice. Constantly hiring new people can be draining on you...
Understanding the Psychology of Pricing in Your Optical Shop
How you price products in your optical shop is an important part of your overall practice strategy, and directly affects your profits. How...
6 Common Discount Sale Mistakes Opticians Make
Events like trunk shows in your dispensary can sometimes be a big hit or a big miss. If you've never held this type of event before, you...
6 Book Recommendations for ODs
Every now and then it's good to take a mental break from your daily routine and explore different options for learning, inspiration, and...
Paging Systems for Better Handoffs and Office Workflow
A common struggle in many eyecare practices is managing efficient patient handoffs. Depending on the layout of your practice, patient flow,...