If you're utilizing a cloud-based system in optical in your practice, you've probably experienced moments of gratitude for that. The cloud...
Dr. Leslie O'Dell's long-term goal is to transform the profession by moving away from a refractive-based model and helping ODs practice to...
When Dr. Erika Morrow was starting her new eyecare practice, she was living in every OD's worst nightmare because her biller quit one day...
Online reviews are among the first things prospective patients will see when searching the web for information on or about a healthcare...
When's the last time you brushed up on or evaluated some of the processes in your office? If it's been a while, it's probably time to make...
Providing quality patient care is at the core of what ODs do. In fact, every optometry practice’s main focus should be to provide the...
Your eyecare practice’s website is an extension of your office, which is why it’s so critical your site is clear, comprehensive, and...
We know all too well that maintaining a Facebook page is hard work, so we were interested to see what OD Facebook pages really stand out....
Making big changes in any business doesn't happen overnight. But, in order to keep your practice rolling full steam ahead, it's important...
While the other ODs in your local community are your biggest competition, your initial reaction might be to maintain your distance from...
Receptionists have countless responsibilities in your eyecare practice. They often act as the boss’ gatekeeper and are where your patients...
We all know the eyecare landscape is evolving. From emerging medical devices to expanding care for our aging population and migrating...
Can you feel it? Spring is in full bloom! The cold winter may have slowed you down for a bit, but it’s time to energize your practice with...
Following optometrists and eyecare professionals on social media can amplify your social media game. Whether it’s to network from a...
Effective claims management in the eyecare industry can be a tough task to accomplish. High staffing turnover rates, changing insurance...
It's important to do your due diligence before purchasing new optometry software. That's because the buying process for optometry software...