What Does Your Practice Logo Say about You?
We know that taking care of your optometry patients and making a profit are two of the most important things going on in your eyecare...
Spreading Cheer for Eyecare Patients & Employees
Usually the winter holidays are filled with family reunions, festivities, events, and general conviviality. The holidays in 2020 are...
Optical Marketing: Should Your Practice Start a Blog?
Blogging is a great tool for increasing traffic to your website, developing yourself as a thought leader in the industry, and building...
Common Ways Your Practice Is Losing Money
When you have been working at your practice for so many years and can't remember the last time you modernized something, you could find...
Eyecare Companies That Got Creative in 2020
Earlier we made a list of eyecare companies that were promoting innovation in our field. Now, we'll highlight some companies that stepped...
Efficiencies Your Practice Needs for 2021
Throughout this year, your practice has had to respond to unprecedented changes with patience, excellent customer service, and ingenuity....
How Progressive is Your Optometry Practice Efficiency?
It's easy to get comfortable with a routine and do things in your practice the way that they've always been done, especially if it's...
How to Use Emails Efficiently at Your Eyecare Practice
Ever find yourself drowning in a sea of emails to read and send responses to? Don’t worry; you are not the only one. According to a report...
Free Optometry Patient Surveys that Boost ROI
Throughout your career in eyecare, you have to make hundreds of choices on who you hire, how they're trained, what protocols you put in...
Educating Patients on Long Term COVID-19 Eye Health
As most eyecare providers know, restricting OD's access to their patients during the beginning of coronavirus lockdown was detrimental to...
7 Pieces of Advice to Ignore In Your Optical Social Media Campaign
With the strong prevalence of social media, more and more businesses in the optical industry have started their own campaigns. Successful...
Setting Staff and Team Goals in Your Eyecare Practice
Every business should be working towards some type of goal. Goals help motivate your team and help you measure and monitor success on...
Popular Optometry Articles in 2020
It's December, so many optometrists will be looking back at their achievements and expenses from the year. While you're pulling metrics,...
Insurance Verification is Key for Processing Clean Claims
During times of uncertainty, many practices may be struggling financially. Challenging times make it essential to ensure that you are...
Increasing Patient Visits in December with Patient Recall
The end of the year can be a very busy time for your eyecare practice. Children and college-aged students usually have time off from school...
Perfect Holiday Gifts for Your Eyecare Staff
There are many ways to delight your customers when it comes to the holiday season, but don't forget about your staff. Giving gifts to your...