New OD Handbook: Small Business, Big Profits
It's no surprise that superior patient care is the top priority across optometry practices. However, ODs have to treat their practice like...
4 Tips For Future-Proofing Your Optometric Practice
The eyecare industry is rapidly changing. New advancements in technology are transforming exam rooms, patient communication methods, and...
Options For When You’re Away From Your Optometric Practice
Whether you’re at Vision Expo East or your planning for a spring break vacation, taking a few days away from your optometric practice can...
How To Deal With Toxic Patients In Your Optometric Practice
Your optometric practice is a business, and as a business, your goal is to grow your patient database. However, sometimes an existing...
Year-end Metrics Your Optometric Practice Needs To Measure
It’s a new year. And while you may think that now is the time for you and your optometric practice to sit back and recover from the...
Winter 2017 Reading List for Better Optical Practice Business Ideas
With National Book Month wrapping up in October, we thought it was the perfect time to put together a complete list of business books we...
How Domino's Embraced Technology and Why ODs Should Care
Any veterans of the eyecare industry can tell you how things have changed over the last 10-15 years, and that these changes probably aren't...
Saturdays in Eyecare: A Do or a Don't
Keeping your eyecare practice open on Saturday has always been a hot debate in the industry. For some practices it can be their busiest day...
How A Dress Code Can Benefit Your Optometric Practice
Individuals with various backgrounds and style preferences may staff your optometric practice. While these unique differences strengthen...
Why Optometry Students Should Consider A Corporate Optometric Practice
When optometry students graduate and enter the real world, they often start out with a lot of student loan debt, limited business...
Tips For Growing Your Practice With The Eye Care Industry
If there’s one thing to learn from Vision Expo West, it’s that technology is propelling the eye care industry further than before. These...
Tips For Increasing Patient Attendance In Your Optometric Practice
You and your staff work hard to optimize your patient schedule so you can see as many patients as you can without decreasing the quality of...
Recharge Your Patient Recall Messages
Getting your patients to come through the door for their appointment is an important piece of your practice’s revenue stream. One way...
One of the Best Business Resources for Optometric Practices
All the years of clinical training you completed make you a legitimate eyecare expert, but putting that into practice and turning those...
This is Why Your Optometric Practice Isn't Keeping Up with Your Competition
Deciding to open up your own practice is a big decision. Being in healthcare makes the idea of opening and managing your own business a...
How To Keep An Eye On Your Optometric Practice Competitors
In business, you need to keep a close pulse on your competitors to identify how they capitalize on different parts of the market. Knowing...