EHR Software: Why You Need a Patient Portal and How to Market It
Xerox conducted a survey about the usage of EHR software, particularly patient portals, across the country. We thought that some of the...
How ODs Can Use Google Analytics to Power SEO
Data analytics can sound daunting initially, but allows you to use your eyecare practice's website to its maximum potential. You probably...
Practice Management for Optometrists: 6 Marketing Tips for ODs
Independent optometrists know the importance of building and maintaining a loyal customer base. And having a good marketing strategy for...
How Automated Communication Improves Your Online Reviews
Do you find it slightly awkward to verbally ask your patients to leave you reviews online? We know it may feel inorganic to request them,...
How to Identify Your Practice's Buyer Personas
When was the last time you reviewed your eyecare practice's sales messaging? Whether it's through marketing material, online content, or...
Tips for ODs: How to Handle No-Shows and Late Patients
Your optometry practice can be incredibly organized and run like a well-oiled machine. But a late patient or a no-show can throw off your...
New OD Handbook: Small Business, Big Profits
It's no surprise that superior patient care is the top priority across optometry practices. However, ODs have to treat their practice like...
Popular Eyecare Industry Events in 2018
Optometry teams deserve a field trip every now and then. Traveling to an optometry industry event is worth the trip if you're in the market...
How to Keep Your EHR from Ruining Your Workflow
Many ODs are afraid to adopt an electronic health record (EHR) solution because they're happy with their existing workflow. Why fix...
Optical Marketing: 6 Things You Should and Shouldn't be Doing on Social Media
We understand that social media is one of the hardest aspects of digital marketing. If you're just starting to build your presence on...
4 Ways Your Office Workflow is Sabotaging Second Pair Sales
Sales in your optical dispensary are an important part of your practice's revenue. And the ability to make that second pair frame sale can...
How to Track the Success of Your Patient Recall
Having patients return to your practice year after year is not only rewarding, but shows that your quality services and efficient practice...
How To Increase Patient Face Time In Your Optometric Practice
Communicating face-to-face with your patients is essential for strengthening relationships, improving efficiency, and getting your message...
5 Ways Uprise Quickly Helps Improve Your Patient Workflow
An optimized patient workflow means less time goes to administrative tasks and more time can be spent interacting with you, the OD. Shorter...
5 Tips for Choosing the Right EHR For Your Practice
You've decided to make the switch to electronic health records for your optometry practice management software to increase your efficiency,...
3 Steps To Retooling Your Optometric Practice
As your optometric practice grows, you encounter new challenges that complicate the way you administer care to your patients and run a...