Infographic: How to Prove the Value of Your Products

Posted by Janelle Pauli on Tue, May 21, 2019 @ 13:05 PM

Many patients can scoff at the price of quality eyewear and retreat to the Internet to find a cheaper alternative for their frames and lenses. Being able to show and explain the value of quality eyewear and expert fittings can be tricky. Visuals are a great way to help get the point across to some of your most stubborn patients.

In today's guest post from The Optical Vision Site, we'll look at an infographic that can help explain to patients how much they value their vision over other purchases they make in their daily life. 

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Game of Thrones Leadership Styles in Your Optometry Practice

Posted by Madhu Singh on Thu, May 16, 2019 @ 08:05 AM

Some of us look to historical or business leaders for inspiration when it comes to developing our own leadership style. However, why not draw parallels between optometry staff management and the TV show everyone's talking about this week: Game of Thrones? 

An effective leader responds to the needs of their people while fully utilizing the resources they have to grow. From autocratic to laissez-faire, the type of leadership that works well for your practice may not work well for everyone. 

Let the strong characters of Game of Thrones help guide you towards the style that fits your optometry practice best. Maybe you're currently thinking like Sansa, but need to take action like Jon?

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Optical Resources: 10 Awesome Examples of Flex Benefits Advertising

Posted by Janelle Pauli on Tue, May 14, 2019 @ 13:05 PM

It can be hard to get those creative juices flowing to come up with display and advertising ideas to remind your customers to use their flex spending accounts before the end of the year. But if you don't encourage it, your practice could be missing out on some major bucks.

We've got a great guest post from our friends at The Optical Vision Site that lists 10 great examples of advertising flex spending to your patients. And if you like this post, don't forget to subscribe to our blog regularly for unique optical resources ranging from marketing, eyecare events, promotions, and so much more.

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Is It Time to Hire an Associate OD?

Posted by Madhu Singh on Thu, May 09, 2019 @ 14:05 PM

With new patient growth comes the need to change and grow your practice in size, number of people, or budget.

It's hard to know when it's time to expand your practice, but we can spot a few tell-tale signs that you need to hire a new employee or associate. Usually, having a full patient schedule at least two weeks in advance is a good indicator that your practice could afford to hire more help. However, hiring another optometrist is a big leap to take financially and logistically.

Make sure hiring an associate OD is the best move for you by investigating your options.

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Optical Dispensing Tips: Benchmarks to Monitor in Your Dispensary

Posted by Megan Ludzenski on Tue, May 07, 2019 @ 15:05 PM

Monitoring industry benchmarks in your practice is important in order to keep your profits rising, especially in your optical dispensary.

Your dispensary serves as one of the main points of revenue for your practice, and if you're unaware that it is underperforming then you could be missing out on the opportunity to increase your profits.

We want to show you how to calculate two important numbers from our benchmark eBook that are specific to your dispensary and how it is performing.

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