How to Attract Millennial Staff and Patients to Your Optical Practice

Posted by Madhu Singh on Tue, Jul 17, 2018 @ 12:07 PM

Millennials are the generation that grew up with readily available internet, knowledge at their fingertips, technology prowess, and options. They can be a powerful, well-educated addition to your optometry practice staff and will comprise up to 50% of your patient base by 2020. What systems do you currently have in place to make your optometry practice millennial-friendly for both your staff and prospective patients? 

Understanding what millennials look for in an eyecare exam isn't too difficult if you turn to social media and other readily available information about engagement. We've pulled together a few design, procedural, hiring, and business tips that can put your practice in the running for millennials who are looking for an optometrist or a new job. 

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6 Eyecare Charities Worth Donating To

Posted by Madhu Singh on Thu, Jul 12, 2018 @ 10:07 AM

Optical waiting rooms can be more than a place to catch up on news and read magazines. You can inform your patients on the lack of access to vision care around the world through books, posters, and donation boxes. Your practice could contribute to helping up to 1.1 billion visually impaired people receive exams, glasses, or other medical assistance. 

If you're looking for the full list of vision charities so you can browse yourself, we've compiled one in a previous blog post here. However, if you want our recommendation for the best global charities we trust, read on. We searched through our comprehensive list of global eye charities and these few stood out for their dedication and ingenuity.

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Improve Your Claim Management With Processing Time Analysis Reports

Posted by Jeff Rezabek on Tue, Jul 10, 2018 @ 15:07 PM

Recording metrics and analyzing data across every part of your business is vital to running a successful optometric practice. When it comes to capturing data on your claim management analytics, an essential report that you need to monitor is your processing time analysis vs. national averages.

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4 Claims Management Lessons Learned

Posted by Madhu Singh on Thu, Jul 05, 2018 @ 10:07 AM

Being in the industry for almost 20 years, you pick up a few great learning lessons from clients, optometrists, software specialists, and other eyecare industry experts. We combed through the common mishaps ODs have with their insurance claims and saw four key bits of information that they learned on the way.

From talented optometric billers to comprehensive software, you can get a handle on your claim management with the right resources. Save yourself money, time, and headaches by reading the lessons we've learned from our claim management mistakes and triumphs. 

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Google My Business Will Change Your Optometry Practice's SEO Strategy

Posted by Madhu Singh on Tue, Jul 03, 2018 @ 10:07 AM

It's likely you've already listed your optometry practice on Yelp, Zocdoc, and the AOA search. However, Google Reviews is quickly catching up to its competitors due to the success of Google Maps. How do you get your optometry practice reviewed on Google Maps? Registering your practice on Google My Business allows you to tell potential patients your story, request reviews, respond to reviews to show your voice, and post pictures of the practice you put effort into designing

Considering around 1 billion monthly active users (41% of worldwide internet users) are on Google Maps, you don't want them to scroll past your practice because you have no information or reviews. Read on to see how creating a Google My Business account can literally put you on the map for new patients to find your practice without any expense on your part.

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