Can you believe that October 1st is only a month away? While many practices may be exhausted from months of preparing for ICD-10, it still seems that the implementation date is approaching fast. Nerves in your practice surrounding the new code set may be rising up as the date nears, but there is no need to stress if your practice has be accurately preparing. Today, we want to share with you some small last minute prep tips to take on this month to help ensure your claims management department is completely ready come next month.Read More
Whether you are hiring to cope with your expanding business, or hiring to replace a staff member, finding the right person for the job has a huge impact on your practice and it’s a huge responsibility to take on. We’re here to show you 3 tips to use on your next hiring process.Read More
Getting reimbursed for the patients that you see is a critical part of keeping your practice profitable and operating. Whether you have one biller in your office, submit claims through a clearinghouse, or enlist of the help of a billing service you need to make sure that you're getting fully reimbursed for your services, and keeping rejections and denials at a minimum.Read More
If you've ever done any kind of research regarding online marketing techniques, you've come across the term "SEO". SEO stands for search engine optimization, and simply put, it helps position your website so that you can easily be found online when people are searching for local optometrists. Knowing the details of SEO, and how it affects your position online is a complicated process. In fact, larger companies have hired professionals who solely handle their SEO marketing. We understand that hiring someone to take care of SEO is not an option for many independent practices, so today we want to discuss the basics, and give you some tips for how you can begin to improve your standing online.Read More
Staying on top of industry trends is important in marketing your eyecare practice successfully. Understanding the what's going on in the industry will help keep your practice ahead of the curve. Today we want to share with you a post from the Optical Vision Site that digs into some of those trends. We hope you can use these stats to see what direction the eyecare industry is headed in to stay on top of your marketing game for the remainder of the year.
Optical Marketing Resources: 2015 Eyewear Trends
Over the last several months, we put together a list of eyewear companies comprised of wholesale, retail, and online businesses.While these are far from all the eyewear companies in the world, or all the online companies, our study is enough to evaluate where the eyewear/eyecare market is moving in 2015 and beyond.Read More