Optometric Billing Tips to Avoid Claim Denials

Posted by Jeff Rezabek on Tue, Jan 15, 2019 @ 11:01 AM

Your practice relies on insurance claims to generate revenue. However, common errors are resulting in denied claims, wasted time, and lost revenue. It’s time to be proactive about your claim management and maximize reimbursements for your patient visits.

Having to rework denied claims and resubmit them is only adding to the claims that your optometric billing manager has to submit. With a few adjustments to the office workflow and the right technology, you can focus less on reworking denials and more on submitting your claims right the first time. Read on to see what steps you can take today to stop being denied.

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Marketing for Optometrists: Small Practices Can Have a Big Presence

Posted by Janelle Pauli on Thu, Jan 10, 2019 @ 16:01 PM

Most independent eyecare practices don't have the biggest marketing budgets set aside to launch campaigns. Without an ample marketing budget, marketing for optometrists can become increasingly tricky, time consuming, and ineffective.

Many practices might think that it's ok to carry on without any marketing, but in today's business world that's not conducive to growth. With little to no budget, there are several things you can be doing in your practice to get creative and generate some buzz surrounding your practice.

We came up with 6 inexpensive or free ideas that any small eyecare practice can use to help build their marketing presence, create awareness, beat local competition, and help build a bigger customer base.

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Eyecare Industry News: The Future of Optical Technology

Posted by Robert Fallon on Tue, Jan 08, 2019 @ 08:01 AM

Trends in the optical world these days don’t seem to last very long. With a constantly changing environment, it can be tough to know which trends are legit and which will fall out quickly.

A major factor to these developments is technological innovation surrounding eyewear. Brands are constantly pushing the envelope on what they can include with their products and what will sell in today’s fast-paced environment.

Our friends at The Optical Vision Site posted, Will Smart Glasses Change The Way We Shop?, to convey that Smart Glass and Augmented Reality (AR) eyewear is the supposed answer to the future of frames. This guest post will go through the development and execution of these products in the market, and what trends to look out for. The threat of this technology is explored, and the threat of competition from tech giants is combated.

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2019 Optometry Practice Resolutions

Posted by Madhu Singh on Thu, Jan 03, 2019 @ 11:01 AM

We hope your 2019 has started with a bang both professionally and personally. While you craft your personal resolutions for the new year, it might be a good motivational tool to create a few for your practice. You can even pin them up in your office for the entire staff to see throughout the year.

You can also encourage your staff to create their own resolutions for personal career development. When you have quarterly or monthly check-ins, these resolutions can be a marker for growth and job satisfaction. That's part of your HR plan for 2019 sorted! Read on to see suggestions for a few resolutions that can jumpstart your planning and organization for the coming year.

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Digital Eyecare Industry Update 2019

Posted by Madhu Singh on Thu, Dec 27, 2018 @ 11:12 AM

As you look forward to beginning a new year, you're probably curious to know the direction of eyecare, healthcare, and optometry. It's a good idea to plan your optometry practice goals for the new year in alignment with developments in technology, optical trends, and patient preferences.

That's why we've done a bit of research to alert you to things you should keep on your radar in the coming year. We do encourage that you stay up to date on big business moves, insurance news, regulations, and other timely matters by following industry news and subscribing to VisionWeb's blog.

Read on to see what competitors are emerging and technology advancements that could make your job easier.

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