What’s Missing From Your Claims Management?

Posted by Jeff Rezabek on Thu, Nov 16, 2017 @ 15:11 PM

Managing insurance claims is an important part of revenue generation in your optometric practice. Unfortunately, it’s also a complex job that requires the right people, processes, and software. If your optometric practice isn’t generating enough revenue from your insurance claims, it’s time to look into your claims management efforts and identify what’s missing from it that can help you earn more money from claim reimbursements.

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Interview: Becoming a Leader in the Eyecare Industry

Posted by Janelle Pauli on Tue, Nov 14, 2017 @ 14:11 PM

In the optical industry there are several different directions you can take your career, and there are plenty of different ways to build up your personal brand as an OD to become a leader in the industry. While you may not realize it, as an experienced OD in the industry you've gone through things that many young ODs just starting out will face throughout their career, and your experiences can be valuable learning lessons for many of your peers.

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Writing Ad Copy That Will Get Your Optometric Practice Noticed

Posted by Jeff Rezabek on Thu, Nov 09, 2017 @ 16:11 PM

Newspapers, billboards, and phone book listings used to be the main advertising strategy that your optometric practice employed to reach out to your community. Now, you can use digital advertisements like Facebook ads to advertise your optometric practice to individuals in your community more efficiently.

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3 Tips For Becoming An Expert User of Social Media In Eye Care

Posted by Jeff Rezabek on Tue, Nov 07, 2017 @ 15:11 PM

Social media has grown to become an essential and efficient marketing tool for businesses of all sizes. If done effectively, social media in eye care can be used to market to the different generations in a community and attract new patients through well crafted, timely posts.

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How Local Marketing Can Promote Your Optometric Practice

Posted by Jeff Rezabek on Thu, Nov 02, 2017 @ 15:11 PM

It’s getting harder to reach your ideal patients through marketing. The digital age is exposing your patients to thousands of advertisements a day. This increase of commercial coverage from national brands can make it difficult for local businesses to compete and gain the attention of the individuals in their community. However, some digital strategies and time-honored tactics allow optometric practices to market locally to attract patients to your practice. In this post, we list five of the effective local marketing strategies you can use to promote your optometric practice to your community.  

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