We are always on the lookout for optical resources that can help your eyecare practice increase efficiency and boost profits with simple adjustments in your dispensary. That's why we were so excited when we stumbled upon this great graphic, created by Lacey Mielcarek, MS, ABOC, of Media Eye Works Ltd. Optical and EyeQ Graphics. In this guest post she'll walk you through the reasons she wanted to create this graphic, and how she hopes it will put the cost of quality frames and lenses into perspective for future customers!
We all experience this scenario on a weekly basis: A patient comes in with specific complaints on their current glasses along with a wish list on how they would like their vision to function:
- "I'm on the computer at work all day and it's so frustrating with my current progressives. I always have to move my head to look at my spreadsheets."
- "My eyes and neck are so tired at the end of the day, it's just awful."
- "Driving at night can be a little dangerous."
So, we go into detail about why the latest digital free-form progressives will solve their problems, and how a good quality anti-reflective treatment will alleviate the night glare and help with computer strain too. You learn that the patient's good friend has a beach house. Since that's the case, you explain that a pair of poloarized wrap-around sunglasses for the beach, and each day in between, is what will be best for the patient. Your patient is as excited as you are to have a fabulously easy and comfortable new life with their new glasses. You write up the order, take the precise digital measurements, and when you ask for payment the smile fades and you get the stare. "Wow! Why are glasses so expensive? You know what, I'm just going to do a regular progressive right now and hold off on the sunglasses too. It's just too much money."
Suddenly you have to defend yourself against all of these "expensive" options for their glasses. Even though they were the ones who asked for better vision, admitting they are requiring more from their eyes today than they were 10 years ago.Read More