How You Can Make Meaningful Connections at Vision Expo West

Posted by Jeff Rezabek on Tue, Aug 23, 2016 @ 14:08 PM

 

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Educating Your Patients on the Costs of Their Spectacle Lenses

Posted by Janelle Pauli on Thu, Aug 18, 2016 @ 15:08 PM

We know competition against cheaper eyewear retailers online can be tough. But we also think that education is one of your most powerful tools for combating against stiff online competition. Not only can you educate them on the benefits of the expertise and knowledge provided by you and your staff, but you can also school them on how the cost of their eyewear isn't any different than the costs they are likely spending on other common bills every month.

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How Your Optical Practice Can Compete Against Amazon

Posted by Jeff Rezabek on Wed, Aug 17, 2016 @ 12:08 PM

There’s nothing wrong with a little competition, but having a full understanding of who your competitors are and how your optical practice can compete against them will help you educate your patients on making informed buying decisions for their eyecare needs.

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4 Ways to Drive Your Optical Practice Growth

Posted by Jeff Rezabek on Tue, Aug 16, 2016 @ 14:08 PM

In the eyecare industry, thinking of new ways to increase profits and generate new patients can be difficult. For those optical practices looking to grow their business, but don’t know where to start, the path to business growth usually starts with setting long-term goals, supporting successful staff members, and leveraging technology and resources effectively.

This post explores four areas your practice can focus on to influence practice growth.

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How Staff Certifications Will Create the Best Team in the Eyecare Industry

Posted by Janelle Pauli on Thu, Aug 11, 2016 @ 14:08 PM

We recently came across an article from the AOA that discusses the benefits staff certification can have for your patients and your practice. If you have a team of staff that is 100% paraoptometric certified it lets your community and patients know that your practice is committed to providing the highest level of patient care. 

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