Do Freebies Bring Business to Your Optical Practice?

Posted by Madhu Singh on Thu, Apr 18, 2019 @ 11:04 AM

Every time you receive a to-go bag with a toothbrush, mini toothpaste, and floss at the dentist, do you wonder how the practice justifies purchasing items that have no return on investment? Similarly, will you bring in new patients by allowing free adjustments, cleaners, and cloths or just cost your practice money?

It's entirely possible that freebies can lead to an increase in sales through branding and messaging. Today, we want to explore whether branded and unbranded extra goodies can impact your patients and work well for your practice growth.

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Objection Handling Strategies to Boost Optical Dispensing Sales

Posted by Jeff Rezabek on Tue, Apr 16, 2019 @ 07:04 AM

It’s getting harder to compete with online retailers. However, when you have patients in your office getting their exam, you have the perfect opportunity to sell them on purchasing frames from your practice because you know what they need.

Unfortunately, sometimes this isn’t enough, and showrooming practices persist. So, how do you push past common objection statements and close in on sales without damaging patient trust? Below are a few objection handling strategies to boost optical dispensing sales.

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Optical Resources: Interview Questions to Land You the Perfect Candidate

Posted by Janelle Pauli on Thu, Apr 11, 2019 @ 08:04 AM

At some point, your eyecare practice is going to experience staff turnover and you're going to hunt for a new hire in your practice. Searching for new employees might not be common practice for you if you've had staff that have stuck around for years. To help get you prepared for hiring your next practice superstar we've compiled a list of some of our favorite interview questions to ask in this optical resources blog.

Some practices may choose to hire for skill over personality or vice versa. There isn't necessarily a right or wrong answer in every scenario, but it's important to make sure that each candidate can solve problems, think on their feet, and will fit in with the current culture and team you have established in your practice.

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New Ebook: Expert Staff Management Guide

Posted by Madhu Singh on Tue, Apr 09, 2019 @ 08:04 AM

We've found that staff turnover and other human resources issues can quickly stop the growth of your optometry practice. Starting with hiring the best people for your office culture, office managers and ODs can transform their staff with a few informed changes to their management style.

Evaluating your existing staff management processes, support policies, and organization is the first step to building an expert team. Our latest ebook, "Expert Staff Management in Eyecare", includes printable assets, management advice, and human resources tools that can support your eyecare staff. 

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How to Calculate New Patient Growth Per Year

Posted by Janelle Pauli on Thu, Apr 04, 2019 @ 13:04 PM

As an independent optometrist, it's important to make sure that you're measuring the right benchmarks in your practice. Not only are you seeing patients on a regular schedule, but you're also trying to manage an optometry business. Successfully doing both can be tricky to balance well. It's important to monitor where your practice is succeeding and failing.

Today, we're going to take a look at one important benchmark that you should be paying attention to at least on a yearly basis: New Patient Growth Per Year. If you're not successfully bringing in new patients each year, it's hard to say that you're truly running a successful eyecare practice.

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