Optometry has changed rapidly over the past ten years. New innovations have paved the path for streamlined workflows, enabling practices to seat more patients without extending hours or reducing the quality of care. Unfortunately, many practices have been slow to adopt these solutions, choosing outdated systems and processes that create inefficiencies and increase risks.Read More
We are always on the lookout for optical resources that can help your eyecare practice increase efficiency and boost profits through simple adjustments in your dispensary. That's why we want to share and walk you through this graphic created by Lacey Mielcarek, MS, ABOC, of Media Eye Works Ltd. Optical and EyeQ Graphics.
In this guest post, Mielcarek walks you through the reasons she wanted to create this graphic and how she hopes it will put the cost of quality frames and lenses into perspective for future customers.Read More
If you currently have a biller or split out insurance billing amongst your small staff, ask yourself if you're happy with your claim denial rate. Is your biller a bit overwhelmed with work? Does your small staff feel stretched thin because they're required to wear multiple hats? These are a few reasons that having your staff handle insurance claims might slow down your revenue stream.
Outsourcing your claim management can save you money in the long-term, keep your staff focused on patient care, and give you peace of mind. Read on to discover more benefits to separating your insurance billing from your eyecare practice's staff.Read More
With online sales becoming more and more popular, optical practices around the nation are finding ways to keep their business from becoming a showroom for their patients. Showrooming occurs when patients try on and fit optical eyeglass frames at your practice, but then make the actual purchase from another retailer online. Do not fear though, because there are many ways to combat this new showroom epidemic and keep revenue flowing into your practice.
When your patients come in for their annual exam, they are expecting to be taken care of and informed on what they need to do for better vision. In short, they trust your opinion as a professional. You have the knowledge to advise the patient on various glasses that meet their specific needs. This personal touch is the first step in combating online competition. Use these 4 optical dispensing tips to better understand how you, as a leader of your practice, can help increase revenue from frame sales.Read More
Patients browsing your optical dispensary after their appointments are bound to be overwhelmed with visual options. This is where excellent product descriptions come in to save the day, creating a good customer experience before your optician steps in to help.
If you run a busy practice and want to convert patients into dispensary customers, you'll need to craft compelling, relevant, and buyer persona-specific descriptions for your products. Depending on the layout and design of your optical dispensary, you can write broad descriptions for different styles of frames, brands of frames, lifestyles, and use-cases. The possibilities are endless, so let us show you how you can start optimizing your frame descriptions today.