Marie Kondo Your Optometry Practice This Spring

Posted by Madhu Singh on Thu, Mar 07, 2019 @ 14:03 PM

If you aren't aware of Marie Kondo's novel, The Life Changing Magic of Tidying Up, you might have watched her Netflix series where she uses her patented KonMari method to de-clutter the lives of people around the US. Her motto is to look at material items and question whether they "spark joy" within you. 

We believe her methods can be useful in eyecare practices because they focus on the two ideals we value: effectiveness and simplicity. However, spring cleaning can either be something your practice dreads or looks forward to. We want to make sure it's the latter.

Let us show you how you can de-clutter your practice's paper goods, inventory, data, and more using the KonMari method.

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How To Instantly Improve Your Optical Dispensing Sales

Posted by Jeff Rezabek on Tue, Mar 05, 2019 @ 11:03 AM

Your optical dispensing sales are up against a lot of competition. However, they are still an important contributor to your optometric practice profits. If you’re struggling to capture optical dispensing sales in your practice, there may be a fix simpler than you think.

Smile.

Have you ever notice how most advertisements show a person smiling? It’s not a coincidence. Smiling faces in advertisements improve the buyer’s perception of the product and desire to trust the person selling it to them. Can you use the same approach in your optometric practice?

Whether on the phone or in person, communicating with a smile can positively influence the patient relationship. In this post, we’ll explain how the power of a simple smile can be used to improve your optical dispensing sales.

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Reducing Expenses and Managing Money in Your Eyecare Practice

Posted by Madhu Singh on Thu, Feb 28, 2019 @ 11:02 AM

Don't let a lack of comfort when it comes to accounting, budgeting, expenses, and spreadsheets in general hold your eyecare practice back from growing. Although outsourcing your insurance filings and financial needs is always an option, there are a few very simple responsibilities your staff can learn to handle in-house.

We want to make sure you feel confident handling your own money, reducing overhead expenses, and identifying areas that are scalable in your practice. That's why we've compiled a handbook about how to run your small business to maximize your profits.

Keep reading for insights into financial management in an optometry practice. Even if your practice has been around for years, there is always room for improvement.

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Eyewear Display Tips | Eyecare Practice Marketing

Posted by Sharon Chin on Tue, Feb 26, 2019 @ 10:02 AM

If your practice is experiencing a low optical capture rate, it could be because you haven’t spent enough time organizing your frame displays and selection. 

Display merchandising is very important in keeping your frame sales up. Effective frame displays engage your customers to make a purchase and allows you to inject personality to set your practice apart from competition.

However, not all of us have a trained eye for design and your practice might not have the budget to hire a professional service to revamp your practice space. Here are two quick tips on visual merchandising to boost your eyecare practice marketing today.

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One of the Denial Rate Reports You Should Be Running

Posted by Madhu Singh on Thu, Feb 21, 2019 @ 11:02 AM

We know that insurance revenue scaling in your eyecare practice can be daunting, but that's why we've compiled resources to help you become a claim expert. What happens after you've decided on the solution, system, or service that's best for your practice, though?

Say you've got a system in place for claim management and filing that seems to fit well into your workflow. How do you know that it's supporting your practice financially? The best way to measure the performance of your insurance revenue is through running reports. Then, you can optimize the process to reduce the number of unpaid claims.

Today, we're going to highlight one of the five insurance reports you should be running. We hope it urges you to gain necessary insight into the financial side of your practice. 

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