How to Use Optical Resources to Prove the Value of Quality Eyewear

Posted by Janelle Pauli on Thu, Feb 26, 2015 @ 10:02 AM

We are always on the lookout for optical resources that can help your eyecare practice increase efficiency and boost profits with simple adjustments in your dispensary. That's why we were so excited when we stumbled upon this great graphic, created by Lacey Mielcarek, MS, ABOC, of Media Eye Works Ltd. Optical and EyeQ Graphics. In this guest post she'll walk you through the reasons she wanted to create this graphic, and how she hopes it will put the cost of quality frames and lenses into perspective for future customers!

We all experience this scenario on a weekly basis: A patient comes in with specific complaints on their current glasses along with a wish list on how they would like their vision to function:

  • "I'm on the computer at work all day and it's so frustrating with my current progressives. I always have to move my head to look at my spreadsheets."
  • "My eyes and neck are so tired at the end of the day, it's just awful."
  • "Driving at night can be a little dangerous."

So, we go into detail about why the latest digital free-form progressives will solve their problems, and how a good quality anti-reflective treatment will alleviate the night glare and help with computer strain too. You learn that the patient's good friend has a beach house. Since that's the case, you explain that a pair of poloarized wrap-around sunglasses for the beach, and each day in between, is what will be best for the patient. Your patient is as excited as you are to have a fabulously easy and comfortable new life with their new glasses. You write up the order, take the precise digital measurements, and when you ask for payment the smile fades and you get the stare. "Wow! Why are glasses so expensive? You know what, I'm just going to do a regular progressive right now and hold off on the sunglasses too. It's just too much money."

Suddenly you have to defend yourself against all of these "expensive" options for their glasses. Even though they were the ones who asked for better vision, admitting they are requiring more from their eyes today than they were 10 years ago.

Read More

Staying on Top of Optical Business Trends with Optometry Software

Posted by Robert Fallon on Tue, Feb 24, 2015 @ 11:02 AM

With the 2015 year well underway, the changes to technology, equipment, and software in the healthcare industry haven’t slowed down and are still evolving every day. This “evolution” of healthcare IT is changing the way practices must approach and handle patients and their growing number of needs. With online trends consistently popping up it can be hard to stay in the loop of all of it, but with optometry software and other resources available to eyecare providers today, it is becoming a much more attainable and realistic goal to be an innovative leader with your practice!

3 Optical Business Trends You Can Keep Up with Using Optometry Software

Improved Patient Marketing Strategies

In 2015, more precise and targeted marketing strategies will prevail compared to sporadic shotgun optometry software trendsapproaches of the past.

The practices that can clearly define the best ways to reach their target market will become more efficient and prepared in 2015. Social media has evolved so that interactions between patients and practices can happen more frequently - and with proven real results. Programs within EHR software allow you to manage patient information and create patient profiles, that can help determine the demographics of your patient base. A better understanding of loyal patients will help practices understand the best ways to reach and market to new customers whether it's through social media or another marketing channel.

Read More

What Your After Work Drink Says About You & Your Eyecare Practice

Posted by Megan Ludzenski on Thu, Feb 19, 2015 @ 10:02 AM

eyecare practiceYou leave your practice after a long day at work, arrive home, and pour yourself a drink. What's in your glass? Your after work drink of choice says a lot about you, and the type of day you had in your eyecare practice.

A variety of things can happen in your office throughout the day that leave you reaching for a drink when you get home. There are stressful challenges you face as an OD; dealing with late and no show patients, making big purchases on equipment or software, maintaining your HIPAA compliance, fully engaging your staff, or even hiring new staff. There are also landmarks you reach in your practice that leave you reaching for a celebratory drink instead of a stress reliever. Maybe you just found the perfect employee to hire, received positive feedback from a patient, or met certain goals you had set for your practice.

Today, we want to share with you what we think some of the different drink choices say about not only your personality as an OD, but also about the kind of day you had.

A Look at What Your After-Work Drink Says About Your Personality & Your Day at Your Eyecare Practice

White Wine

You reach for white wine after a light day at work. This is definitely more for the days when you want a drink after work, not when you need one. White wine drinkers are thinkers; you pour yourself a glass to reflect on your day in the office. Stay classy!

You might be pouring this drink if...

  • You have a normal, non-stressful day at the office, and you want to sit and be reminded that your job isn't always crazy, and that you really love what you do!

Red Wine

Keep using the excuse that red wine is good for your heart and we’ll keep pretending that’s the only reason you’re drinking it. There is a reason why Scandal’s Olivia Pope chooses red at the end of the day, it’s the same reason you do: to release a ton of stress! All of you red wine drinkers out there shouldn’t feel bad, your choice of drink shows high amounts of sophistication, so keep helping out your heart!

You might be pouring this drink if...

Read More

Your 2015 Eyecare Practice Marketing Calendar

Posted by Megan Ludzenski on Wed, Feb 18, 2015 @ 15:02 PM

Coming up with patient engaging events in your practice can be tricky. That's why our friends at The Optical Vision Site came up with the Eyecare Professionals Marketing Calendar for 2015. Their blog post contains a list of events and promotional ideas for each month in 2015. Today, we are going to look at the marketing ideas for February through April, but you can look at the original post for their complete calendar. 

Eyecare Practice Marketing: 2015 Calendar

Our goal at The Optical Vision is provide eyecare professionals unique, and maybe a little quirky and fun marketing ideas to help engage patients.

The plan is to provide monthly or daily events, marketing ideas, merchandizing, resources, or opti-fun. Over the years between this blog, our sister site,Optical Vision Resources, and our social media pages, we have in some way, shape, or form covered classic events as well as wacky holidays.

This is what we know:

Funny and weird posts get shared, which is why we have novelty posts interspersed among the healthy vision posts. Retro and vintage are big, which is why Throwback Thursdays (TBT) are a big trend. This is an opportunity to show older pictures of the office and staff. And that's also why we have vintage eyewear on Optical Vision Resources along with lots of history of and eyewear of the past.

Read More

Online Lab Ordering Quick Tip: Using the Special Instructions Field

Posted by Janelle Pauli on Tue, Feb 17, 2015 @ 10:02 AM

VisionWeb's online lab ordering solution makes ophthalmic product ordering easier for both eyecare practices and optical labs. But if you're not using the system correctly, it's going to slow down your orders!

Using the Special Instructions Field for Quick Online Lab Ordering

Problem: Users placing online orders enter unnecessary information into the special instructions field causing orders to freeze because orders placed with special instructions have to be manually reviewed.

Read More