Last Minute ICD-10 & Claims Management Prep: 1 Month Countdown

Posted by Megan Ludzenski on Tue, Sep 01, 2015 @ 10:09 AM

Can you believe that October 1st is only a month away? While many practices may be exhausted from months of preparing for ICD-10, it still seems that the implementation date is approaching fast. Nerves in your practice surrounding the new code set may be rising up as the date nears, but there is no need to stress if your practice has be accurately preparing. Today, we want to share with you some small last minute prep tips to take on this month to help ensure your claims management department is completely ready come next month.

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Eyecare Practice Management: 3 Hiring Tips to Use for Your Next Hire

Posted by Sharon Chin on Thu, Aug 27, 2015 @ 10:08 AM

Whether you are hiring to cope with your expanding business, or hiring to replace a staff member, finding the right person for the job has a huge impact on your practice and it’s a huge responsibility to take on. We’re here to show you 3 tips to use on your next hiring process.  

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Questions to Ask Your Optometry Insurance Billing Company

Posted by Megan Ludzenski on Tue, Aug 25, 2015 @ 10:08 AM

Getting reimbursed for the patients that you see is a critical part of keeping your practice profitable and operating. Whether you have one biller in your office, submit claims through a clearinghouse, or enlist of the help of a billing service you need to make sure that you're getting fully reimbursed for your services, and keeping rejections and denials at a minimum.

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What is SEO and How Does it Affect My Eyecare Practice Marketing?

Posted by Megan Ludzenski on Thu, Aug 20, 2015 @ 10:08 AM

If you've ever done any kind of research regarding online marketing techniques, you've come across the term "SEO". SEO stands for search engine optimization, and simply put, it helps position your website so that you can easily be found online when people are searching for local optometrists. Knowing the details of SEO, and how it affects your position online is a complicated process. In fact, larger companies have hired professionals who solely handle their SEO marketing. We understand that hiring someone to take care of SEO is not an option for many independent practices, so today we want to discuss the basics, and give you some tips for how you can begin to improve your standing online.

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Optical Marketing Resources: Industry Stats You Need to See

Posted by Megan Ludzenski on Wed, Aug 19, 2015 @ 14:08 PM

Staying on top of industry trends is important in marketing your eyecare practice successfully. Understanding the what's going on in the industry will help keep your practice ahead of the curve. Today we want to share with you a post from the Optical Vision Site that digs into some of those trends. We hope you can use these stats to see what direction the eyecare industry is headed in to stay on top of your marketing game for the remainder of the year.

Optical Marketing Resources: 2015 Eyewear Trends

Over the last several months, we put together a list of eyewear companies comprised of wholesale, retail, and online businesses.While these are far from all the eyewear companies in the world, or all the online companies, our study is enough to evaluate where the eyewear/eyecare market is moving in 2015 and beyond.

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