How Revenue Cycle Management Can Earn Your Practice More Money

Posted by Jeff Rezabek on Thu, Oct 19, 2017 @ 15:10 PM

Effective claims management in the eyecare industry can be a tough task to accomplish. High staffing turnover rates, changing insurance regulations, and lack of transparency are just a few obstacles keeping optometric practice owners from maximizing revenue from claim reimbursements. Unfortunately, with online retailers cutting deeper into the profits from optical dispensary sales, practices rely more on revenue from claim reimbursements to stay open.

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4 Skills You Need To Master For An Efficient Optometric Practice

Posted by Jeff Rezabek on Tue, Oct 17, 2017 @ 15:10 PM

Running a successful optometric practice requires skills that aren’t often learned in an optometry student's curriculum. Rather than learning the skills the hard way, we at VisionWeb have compiled a short list of the four basic skills an optometric practice owner needs to master to run a successful practice.

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How to Have Fun on Halloween in Your Eyecare Practice

Posted by Janelle Pauli on Thu, Oct 12, 2017 @ 14:10 PM

Getting festive in your eyecare practice is a fun way to interact with your patients on holidays, and with Halloween just around the corner we wanted to share a few ideas for celebrating with your patients in the office. Before you know it the holidays sneak up on you, but with a little planning you can get your practice geared up for a fun day (or week) for both your staff and your patients. Here are a few quick and easy ideas to help you get in the spirit.

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Optical Marketing Resources To Target Different Generations

Posted by Jeff Rezabek on Tue, Oct 10, 2017 @ 14:10 PM

Your patient schedule is most likely filled with patients of varying age ranges. The way you communicate with these patients in the exam room often differs when talking to Baby Boomers than when you talk to Millennials. But, does your marketing strategy only focus on one set generation? While major events help define the age range of a generation, they often don’t define the person, and individuals can follow characteristics of different generations all together.

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How to Make Sure Your Recall Messages are Successful

Posted by Janelle Pauli on Thu, Oct 05, 2017 @ 14:10 PM

Many ODs swear by patient recall messages when it comes to patient retention and reducing no-show patients, while others don't see as many benefits from implementing patient recall and reminders. If you fall in the latter group, it may be that you aren't making the most of your messaging and are missing out on really connecting with your patients. Today, we will look at a few important characteristics that make up a successful recall or reminder message.

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