We know competition against cheaper eyewear retailers online can be tough. But we also think that education is one of your most powerful tools for combating against stiff online competition. Not only can you educate them on the benefits of the expertise and knowledge provided by you and your staff, but you can also school them on how the cost of their eyewear isn't any different than the costs they are likely spending on other common bills every month.Read More
There’s nothing wrong with a little competition, but having a full understanding of who your competitors are and how your optical practice can compete against them will help you educate your patients on making informed buying decisions for their eyecare needs.Read More
In the eyecare industry, thinking of new ways to increase profits and generate new patients can be difficult. For those optical practices looking to grow their business, but don’t know where to start, the path to business growth usually starts with setting long-term goals, supporting successful staff members, and leveraging technology and resources effectively.
This post explores four areas your practice can focus on to influence practice growth.Read More
We recently came across an article from the AOA that discusses the benefits staff certification can have for your patients and your practice. If you have a team of staff that is 100% paraoptometric certified it lets your community and patients know that your practice is committed to providing the highest level of patient care.Read More