Optometrists Give New 1-800 CONTACTS Venture Two Thumbs Up

Posted by Robert Fallon on Tue, Nov 20, 2018 @ 10:11 AM

This blog was originally written as a satirical April fools post in 2015 and is intended for humor.

New developments from 1-800 CONTACTS are sending shockwaves through the industry. With the help of optometrists from around the nation, 1-800 CONTACTS has announced the creation of a new 1-800 Number business, which was founded on the strong relationship between ODs and 1-800 Contacts.

1-800 CONTACTS believes this new venture will rival their already successful online contact lens ordering service in how they delight ODs on a daily basis.

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The Ultimate Guide to Optometry Marketing in the US

Posted by Madhu Singh on Thu, Nov 15, 2018 @ 13:11 PM

When you think about marketing in terms of optometry, you probably imagine flyers or advertisements to attract patients to your practice. However, marketing also includes how your optical team positions your products, understands the desires and motivations of your existing patients, and builds your digital presence

For every facet of marketing, we have created blog posts to report on competitor trends, provide solutions to common hurdles, and step-by-step guides to growing your practice.

With over 7 years of research, insight, and engagement in the optical marketing space in the US, we're sure we have resources to answer all of your burning questions. Read on to see all our information on how to get a handle on successfully marketing your practice to local patients and growing your profits.

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NEW Insurance Revenue Kit for ODs

Posted by Madhu Singh on Tue, Nov 13, 2018 @ 11:11 AM

When it comes to claim management, there are many niche terms, coding, processes, denial reasons, and information to know. We have created ebooks to help you make more money on your claims, compiled the top reasons your claims get denied, and provided you with plenty of tips on optometric billing through this blog.

However, we wanted you to have our most valuable pieces of information as well as bespoke worksheets and graphs in one place so you can adopt the best vision claim management solutions in 2019. Therefore, keep reading to receive our full Insurance Revenue Kit for ODs.

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Creating a Senior Friendly Eyecare Practice in a Modern World

Posted by Madhu Singh on Thu, Nov 08, 2018 @ 11:11 AM

Baby boomers are retired or retiring and experiencing an increasing number of vision-related issues and diseases. Of course, this might mean more frequent visits to an optometrist, but it also means they have different needs than those with younger, healthier eyes.

You'll want to make sure seniors feel comfortable and cared for in your office, especially over the next decade. Maintaining a senior-friendly eyecare practice starts with making it accessible for wheelchairs, but also involves changing your communication style, training your staff, and supplying the right products.

Read on to see how you can cater toward seniors without losing your eyecare practice's modern edge.

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Optical Resource for Starting a Small Business

Posted by Jeff Rezabek on Tue, Nov 06, 2018 @ 12:11 PM

Thinking about starting your own practice, or maybe opening an eyecare related business, but don't know where to start? The kind folks at The Optical Vision Site have found an optical resource for starting your small business.

We want ODs and the entire optical staff to feel empowered as small business owners. That's why we hope you utilize the following online resources, both free and paid, before making transformational business decisions. Read on to find organizations, information, and meetings to grow your practice.

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