There is a new type of consumer that exists in today’s e-commerce era. As more and more online retail stores are taking over the Internet, brick and mortar stores are turning into “showrooms.” In other words, a consumer is more likely to come into a store, window shop through products, and go home to buy the same product online for a cheaper cost. The brick and mortar store ultimately becomes a ‘showroom’ for online retailers.
Showrooming is based upon two premises 1.) The online product is cheaper 2.) Lower prices alone are the only reason people buy. A recent study says that consumers think brick and mortar stores will become showrooms by year 2020 (Source). In fact, by 2016 it is predicted that more than 1/2 of retail sales will be influenced by the web.
In order to get your foot in the door to prevent your practice from entirely turning into a showroom, we’ve pulled tips for ECPs from the Optical Vision Site’s blog to show you how you can fight showrooming. These tips might come in handy to help you with shopping decisions at the upcoming Vision Expo East tradeshow!
10 Tips for ECPs to Fight Showrooming
1. Don’t Overprice Your Product. The consumer can spot a crazy mark-up, and you do not want them telling all of their friends how over-priced you are. A good rule of thumb is to price your products appropriately at keystone or a little above keystone. And if you would like to make more sales, try focusing on second pair sales, add-ons, and accessories.
2. Carry a Good Variety. Evaluate what products are heavily discounted online. Are they the exact same as your products? What’s different about the online product and your in-store product? Many times similar items are available online for a significantly lower price, but it is hard to tell whether this item holds the same, or better quality of the one in-store. And while you may carry that product, carrying a variety of colors can encourage in-store buyers. You should also consider private labels that other places do not carry.
3. Merchandise. Merchandise. Merchandise. E-commerce may be ahead of the game when it comes to assessing consumer buying behavior and increasing sales, but one concept it will continue to lack is retail merchandising. Merchandising cannot be duplicated via an iPhone. Set up a merchandising calendar, hire a merchandiser to do your windows and displays, and entice those patients!
4. Provide High Quality Customer Service: At the end of the day, your practice is to society what the customers say about it. From the moment a customer enters into your practice till the point they walk out, you should be assessing their needs and going beyond just helping them find a product. Building a personal connection makes an impact on every consumer. The more interaction you have with your customer, the more likely he or she is to come back to your eye care practice. Cheap but practical giveaways also go a long way!
5. Send Texts/E-Mail Notifications: It’s important to keep customer interaction going through texting or emailing customers coupons, discounts, and products that are relevant to their purchase history.
6. Trained Employees: Your employees should know beyond online retailing. They should know the different types of customers of your practice, what entices them, what causes them to buy a product, etc. Send your employers to trade-shows or have an in-office training program.
7. Beef up your website NOW: Websites should be mobile friendly and SEO optimized. Using local SEO, store locators, Google maps and Google locator, your website has a higher likelihood to being found.
8. Coupons: It’s understandable when practices don’t believe in discounts. But unfortunately the market for people who do not want to pay full price is huge! If you are open to the idea, try Google Shopping’s paid ads to provide a link for downloading coupons. RetailMeNot has a new app for iPhones with money-saving features designed to help retailers keep consumers in stores with discounts.
9. Market to Buy Local- Consumers may not realize how much they are hurting their community by buying online. Practice what you preach, buy local yourself and support the community and make sure you let your suppliers and patients know about this.
10. Track your Sales – Track your sales metrics. Using your webserver or Google analytics, you can track hits, ad campaigns, top pages and more!
What are you doing to combat showrooming in your eyecare practice?
When you have been working at your practice for so many years and can't remember the last time you shook things up, you could find yourself stuck in a rut. That's why you need to be up to date with the latest technologies and policies being implemented in the industry. Constantly comparing yourself to other practices and being aware of what's in the loop can keep you from having a low cash flow, or worse, losing profit. We've come up with some of the most common optical dispensing mistakes your practice might be making that could be costing you money.
Optical Dispensing Decisions that Could Hurt Your Profit
Not Utilizing Online Ordering: You probably don't even realize all of that ways that online ordering can benefit your practice and help save you some money. Our online ordering tool is completely free for you and your staff to use. (Labs love receiving orders through us so much that they flip the bill!) One of the many benefits of our ordering service is that you'll receive your completed orders 1-2 days faster than you would with phone or fax orders. And, orders received quicker are going to make your patients more satisfied. You'll also be able to track all of your orders online, which will free you up from spending time on the phone tracking orders. Another option for submitting your orders with our ordering tool is by submitting them directly from your integrated practice management system. Just another way we save you time, and you know what they say...time is money!
Submitting Insurance Old School: Employing a biller who still surfs the web and visits each insurance company's website to submit claims might be the highest level of inefficiency in a practice. Like we said earlier, time is money, and while it may seem like your biller is spending a couple minutes here and there visiting different sites or sending claims via phone or fax, those minutes eventually add up to hours. Think about all of the patients you could have seen if you did not have to worry about human error from mail and fax claims, and all the paper expenditure you could be saving by adopting an electronic claim processing system. By using an online claims management solution, your biller can easily access all of your payers from one convenient website. On top of visiting just one site you'll be able to track your claims online and have access to real-time reporting and analytics!
Procrastinating the Move to ICD-10: With the transition to ICD-10 codes taking the healthcare industry by storm, many practices have already started to get their coding teams up to date with the latest electronic claim filing training. On October 1, 2014, practices covered by HIPAA will have to be compliant with ICD-10 used to report medical diagnosis and in-patient procedures. The longer you wait, the more behind you and your staff will be on how to use this new system of codes. On top of that, getting used to a big transition takes a while to get used to, and could affect your daily workflow. So stop procrastinating and establish an implementation plan!
Having a Demotivated Staff: Ok, so your processes are as efficient as can be, but your staff isn't so passionate about giving the best customer service. So what? Well for starters, your patients might be bad mouthing your practice just becuase they had a bad experience with a staff member. This negative comment is now passed around from one person to another, and has eventually landed online (remember, most people tell 5 people if they have a bad experience, and only 1 if they have a good one). As little as one negative comment can drive your existing patients away, or put your booming business on hold. Having a motivated staff willing to take in a patient's insight and constructive criticism while offering help can establish credibility for your practice. If you're looking for where to begin on preventing profit loss, having a passionate staff is a great start.
Take our efficiency test and find out if you're making optical dispensing mistakes that coudl be costing you money!
With almost every business utilizing social media these days, you have a lot of online competition. So staying ahead of the pack when it comes to marketing for optometrists is going to take a little effort on your end. There isn't much point of being on social media sites if your pages are unattractive. Would you want to follow your own social media? Or would you be unimpressed?
Social media is such a great avenue of communication between you and your customer base, so it's important that you're giving your followers what they are looking for. We've got a list of things that you might be doing that could make your social media unattractive to your customers.
Marketing for Optometrists: 8 Things That Could Make Your Social Media Unattractive
Having a Private Account
If you've set up a Twitter account for your practice it's important to make sure that your settings aren't set to private. If you have a private account, users will have to request, and you will have to approve, before they can see any of your content. The whole point of having these social media profiles is to open up communication between your business and your customers. Users might not waste their time following you if they have to request and then be approved to be your follower. And personally, I like to see what a business has to offer me before I commit to seeing their updates show up in my feed!
Updates That Are Too Long
One of the best things about social media is that you can absorb a lot of information in a quick amount of time. Most users are looking to skim through updates to find information that interests them. If you're posting updates (specifically on Facebook or LinkedIn, since Twitter has a character limit) that are going to take more than 20 seconds to read, you're probably going to lose your follower's attention. If you have a lot to say, make a blog post about it!
Something that can be very unattractive coming from a business on social media, is negativity. So make sure that you're overseeing whoever is in charge of your social media pages. You wouldn't want to find out that they are frustrated with going-ons in your practice and using social media as an avenue to vent. Remember, people want to do business with people they like, so make sure your social media is likable!
Too Many Hashtags
Hashtags can be a powerful tool for social media campaigns, but there is a right and wrong way to use them. We've all seen those tweets that hashtag every other word, or that have really long hashtags for an entire phrase. #Wedon'trecommenddoingthis. See how confusing that was?
Instead, think about what hashtags are trending or what might be most relevant to the information your customer base might be looking for on social media. If you're running a special campaign or event, create your own hashtag that hasn't been used for anything else, and ask others to use the hashtag as well!
Not every image on social media needs to be perfect. But, your profile pictures and cover images should be cleaned up and fit to scale to make your page look professional. If you're putting up large images that are pixelated, cut off, or stretched your page can look pretty sloppy. You don't have to be a graphic designer to create images to fit these dimensions. There are a lot of resources online that give you instructions and sizes for creating the perfect image. And a lot of these images can be created and edited in programs like PowerPoint!
Never Having Original Content
People will start to catch on if you're always only sharing the content of others on social media. It's important that you're coming up with your own content to share with your followers. This is going to help you show off your personality, and help build your credibility as a thought leader in the industry.
Not Using Images in Updates
Images on social media are almost guaranteed to be your most popular and engaging pieces of content to share. Even on Twitter, images now show up directly in your Twitter feed, so you no longer have to click on a link to see an image in a tweet. And, just think - when you scroll through Facebook what typically catches your eye more? Text updates or photos?
Not Asking Enough Questions
Part of the reason that people join social media sites is to feel like part of a community. To help keep your social media community engaged - ask questions. Figure out what type of information they are looking for, and bring up relevant conversations so that they can have meaningful interactions with you and their peers.
Want more helpful information on marketing for optometrists? Follow us on Facebook!
February is almost over and spring is just around the corner. That means spring break for all the kids in school and more parents flowing into your office for the week to get their children's eyes checked. The last thing you need during busy times like this, is wasting time visiting multiple sites to manage your claims, or worse, your claims getting rejected because of small errors you oversaw. In order to boost your practice's effiency and make it through the busy spring break month, we want to count all the ways you will fall in love with electronic claim filing.
Why You Should Adopt Electronic Claim Filing
Saved Time and Costs
Printing and faxing claims to different insurance companies can be a downright waste of time. Even visiting multiple sites to submit all of your claims can be a time suck. Being able to track and manage all of your submitted claims online rather than picking up the phone and having to call and check on claim status is going to save you and your staff a lot of time and trouble. An online clearinghouse solution gives you one place to manage all of your claims and access your files from the past 7 years.
With a practice management system, you won't have to worry about the redundancy of entering data more than once. Entering the same data twice is not only inefficient but gives more space for human errors. Integrating our claims management solution with your practice management system allows you to upload batch claims from your system. And, reports are updated constantly throughout the submission process. You will know within hours if your claim has been accepted to process or if there is an error. Electronic claim processing allows less errors and faster claim payments, which means quicker reimbursements for you.
Easier ERA Management
Managing your accounts receivables can be a waste of paper and and time when you have to sit for hours and manually post EOBs. Let's not forget that the chances of human error are higher through manual effort. Remittance information delivered to you electronically is easier to manage than stacks of paper. You'll love ERA because it will help you balance remits easier with online payment visibility, find out about payments sooner, reconcile accounts faster, and identify problems earlier. Because ERA is managed online you'll also have dynamic search and sort options to easily find exactly what you're looking for.
Because you agreed to consolidate your claim filing in one place, you'll be rewarded with detailed reports and analytics in just a click of a mouse. Log in and see for yourself! Keeping up with reporting and analytics are a very important step in the lifecycle of a claim. This is where you'll catch any hiccups that need to be resolved before a claim gets rejected.
Dedicated Support System
If you decide to use VisionWeb's claim management solution, you and your staff will have access to in-person and recorded training sessions, plus on-going support throughout the life of your account. And, you'll get a dedicated consultant during the implementation process of switching to electronic claims! So no need to worry about having to figure out the system all by yourself, we have a support system that promises to be by your side.
Want to learn more about how electronic claim filing can help you? Check out this Ebook, The Electronic Claim Filing Playbook!
We know that not everyone has the technology background to understand everything when it comes to cloud-based software, cloud-hosted software, servers, and everything else surrounding practice management systems. And, we know that not everyone has every acronym memorized when it comes to meaningful use jargon. That's why we put together a dictionary packed full of all of the practice management and EHR software terms that you should know!
Since the eBook is written like a dictionary, you won't have to sit down and read the whole book if you don't want to. There are interactive links throughout the eBook so that you can skip around to the definitions that matter the most to you. Check out our preview to see the list of terms we want to help you understand!
What You'll Learn When Reading Our Complete Practice Management & EHR Software Dictionary
Get your copy of the dictionary today!
As the sun rises in the morning, you're ready for a usual day filled with customers from the moment your practice opens, until it closes. As you skim your clipboard to plan your day, you begin to notice big white gaps between a scanty amount of customers for the day. In fact, the apointment schedule for the entire week looks rather free. Where are all of your customers? Most likely, your customers are losing interest in your practice and it's time to step your optical dispensing marketing game up.
Optical Dispensing: 5 Ways to Guarantee Loyal Customers
An Easy to Find & Easy to Use Website:
No matter the size of your eye care practice, having an online presence is key to keeping your practice from being forgotten. Technology is defining the future more than ever nowadays, and without a website, your practice will continue to sit in a corner and eat dust. However, buying a domain and filling up pages with content is just the beginning towards having a successful site. Here are some other tips to keep in mind:
Have Clear Content: While you may think it's easy to understand what you're saying, it may not be as clear to customers visiting your webpage. In order to establish credibility and trust amongst your customers, it's important to have friendly and easy to read web content.
Easy Navigation: If your content is easy to read, but your webpage is a cluster of confusion for the viewers, then it's likely that your customers are not going to spend their time trying to browse through the webpage. So it's important that the moment a customer gets to a website, they can get to where they want to go in just a few clicks.
SEO: Now that you've gotten the basics of maintaining your webpage, it's time to turn it up a notch and dive into the pool of Search Engine Optimization (SEO). SEO will help ensure that your website is displayed before your competitors when a potential customer is searching for eye care practices online. Constantly updating your webpage with proper keywords will help to keep your page on top of the market. SEO could be the fine line between making an appointment, and losing a customer.
Engagement on Social Media:
Many medical practices shy away from expressing themselves on social media. But, social media is one of the major forms of communication today, and without letting the personality of your practice and staff shine from outlets like Twitter, Facebook, Google+, and LinkedIN, you're holding yourself back from meaningful engagement with current and future customers. So don't be afraid to express your practice online!
Remember Your Reputation: It's important to know the boundaries of expressing yourself. In a world of digital voice, anyone has the freedom to speak as one wishes through social media. So it's crucial to make sure you maintain a positive reputation not only off the web, but also on the web. Any negative comment about your practice can hold the risk of losing a customer. If you are recieving negative online comments, it's important that you respond back
to the concerns and don't just delete them. Maintaining positive
professionalism is key.
Orders that are Delivered Quick:
If you're still placing orders on fax machines and making phone calls, then it's no surprise your customers might be leaving you. You're stuck in the old era of doing things, and have not hopped on to the new advances of technology. Adopting an online lab ordering service helps ensure that orders are returned to your patients 1-2 days sooner than fax and phone orders. Now that's the sweet smell of satisfaction that'll get customers lined up at your practice. Apart from quicker deliveries, online orders have automatic error checking that helps save the time of resending an incorrect order.
A Passionate Staff:
You can have the latest technology and up to date website, but your patients will always be your most important resource. What they say about your practice can make or break its reputation. So how can you make sure your client has the best experience possible? With passionate customer service. Making sure you have staff that is willing to take in a patient's insight and recieve constructive criticism is important. According to MarketingProfs, 75% of customers will tell friends and family about a bad experience compared to only 42% recommending a product or service based on a positive experience. So, if you're looking for just one thing to improve your practice's standards, our advice is: have a passionate staff.
Want to learn more about boosting your practice effiency? Take a closer look at our Ebook and learn how you can make these simple changes!
We know that optometry insurance billing can be a frustrating and time-consuming task in any office. So we wanted to put together a list of tips and resources to help you and your staff avoid getting screwed by billing and coding this spring. Especially with the switch to ICD-10 this year, brushing up on your billing and coding skills will be more important than ever.
We've got a list of reminders and some of the best practices your office staff should be thinking about during the billing process. And, we've got a few good resources at the end to help you out with certifiations and ICD-10 prep!
Protecting Your Practice From Optometry Insurance Billing Errors
Making sure that you double check a patient's insurance eligibility before they ever even come into the office for their appointment is going to save you and your patients time and money. Most people will want to know what expenses they will be responsible for, and what services will be covered by their insurance.
Filing Claims Electronically
Filing your claims electronically is the most efficient way to manage your claim filing process. And, using a clearinghouse solution is going to allow you to manage all of your claims from one location, rather than hopping around to different sites. With most clearinghouse solutions you'll be able to check patient eligibility, get claim status reports, access real-time claim tracking, receive detailed reporting and analytics, and electronic remittance advice (ERA).
Managing the Lifecycle of Your Claim
Your claims spend a lot of time out of your hands throughout their lifecycle. But, just because they are out of your hands doesn't mean you should be ignoring them. Throughout a claim's lifecycle you'll receive electronic reports like, File Summary Reports and Batch and Claim Level Rejection Reports. Ignoring these reports could cause you to miss red flags that might be holding up your reimbursements!
Managing Your Claim Denials
Claim denial management is a large part of the billing process. In order to manage your claim denials you'll need your staff to be organized. If you have multiple staff members working with billing, it might be helpful to create some healthy competition with an incentive program. An incentive program could be put into place to reward staff members for successfully appealing claims, and also to identify and share best practices with the rest of the staff to increase efficiency and reimbursements!
Certification and Resources
Paraoptometric certification is a general certification that encourages continuing education and knowledge among the field of optometric assisting. To become certified, your staff will have to complete a test that focuses on basic science, clinical principles, professional issues, and ophthalmic dispensing. Having your staff get certified will help make them more efficient performing the tasks for their job, can boost your professional image, and enhance patient satisfaction and confidence. The AOA offers paraoptometric certification.
Want even more information to boost your optometry insurance billing processes?
Or check out our eBook, Claim Filing Fantasy vs. Fact!
We're here this month with another blog post about marketing for optometrists from our friends at The Optical Vision Site! Believe it or not, we are well into 2014 and it's time to make sure you are on top of the latest Retail and Eyecare trends of 2014. Get in the loop and check out what's hot!
Marketing for Optometrists:
2014 Retail Trends
I think we know by now that tech rules. In 2014, you will see more apps, and more use of wearable technology in the medical field. That includes smart glasses and watches, fitness wristbands, smart eyelashes, and wigs. Most of the wearable tech will be utilized in fitness and in health. More so in 2015 than in 2014, point and click technology will become mainstream. What does that mean to eyecare professionals?
1. You better have your website mobile friendly, and have your locators set up. Smart phones will influence over 870 Billion dollars worth of shopping. This is the year that mobile will become the norm. Mobile shopping accounted for the 17% of Cyber Monday shopping, a 55% increase over the last year.
2. Increase in Show-rooming. With more smart phones and tablets, it is a shop and click world. (See Overcoming Showrooming)
3. Increase in Online Shopping. You think you have it bad now...just wait...and see our ongoing series on The Greatest Online Debate.
4. Electronic companies will be focusing on the 55+ age group...that is the eyecare professionals premium market. Previously they went for the early adopters and youth, but the demographics for the 55+ crowd are very good.
5. 3D Printing is revolutionizing the manufacture of all products. From eyeballs to houses, coupled with lower pricing, the average Joe can purchase a printer and make their own eyewear at home.
6. Technology means virtual trunk shows or try on technology that is affordable to every company.
7. Adjustable Vision- Companies such as Adlens, Zoom Lens, Eyejusters, and a few more will become more popular as alternative and second-third pair sales.
8. Every Monday on our sister site Optical Vision Resources we run Kickstarting Monday, which features new eyewear, sun wear, or accessory products on crowd-sourcing sites such as Indiego and Kickstarter. Most of these companies are already established. What does this mean? Online eyewear has just gotten more competitive.
9. Consumers will be using technology and search to monitor their health. This is the time to set up your Wellness Marketing Model. As eye care professionals you have options available. Eyecare professionals should be marketing and offering wellness products such as naturaceuticals, eye healthy recipes, low vision, specialty markets, computer lenses, and sunglasses.
10. In the old days, you tracked customer purchases by what they actually bought. Today, retail will be dominated by three things:
What the customer searched for online
What they pinned on Pinterest
Eye Tracking in store. Yes, Big Brother is watching and tracking where your eyes go first. For eyecare professionals that means, you better be tracking your sales and inventory mix. Companies like The Edge will become increasingly more important to titrate down your inventory mix.
11. Included in this is shopper-tainment. Shoppers want to be entertained. We have blogged on this for at least two years and it is still a growing trend. With merchandising increasing, it is important to enhance customers to come in and purchase. Included with this in the interactive customer engagement such as virtual try ons, trunk shows, and other events to interact with patients. Events, events, events, and more events are the primary way to engage your patients and overcome show-rooming.
More than 80% of consumers said they'd pay more for a product if they had a great experience with it, according to a study by branding agency Jack Morton.
Giving Back - Social Good
12. This is the time to set up your Social Good section in your office. About 50% of the companies on our Kickstarting Monday have a Give-Back Model. In addition, many other companies that are established, such as MODO, Penn Avenue Eyewear, Adlens, John Lennon Eyewear (one 4 one business model) Wileyx, ClearVision, Hilci (Breast Cancer and others), Modern Optical, VisionEase Lens, Transitions, and HOYA all have a corporate sustainability program.
13. One of the trends we are seeing is the custom market. The Custom Eyewear (Bespoke) Market will be getting stronger due to technology and sales. Switchable lenses (Switch Vision), changeable temples, personalized engraving, custom lenses (Free Form lenses), 3D Eyewear and DIY decor on lenses/frames all add up to a strong opportunity for eyecare professionals to 'personalize' their marketing and their inventory mix. Many online companies including Warby Parker are offering custom options with color and engraving.
Social Media is Not Dead
14. Social Media is migrating to sites such as Twitter, Instragram, Pinterest, SnapChat, Vine, Google+, LinkedIn. Facebook is still king, but you might ask in the chair and in the dispensing room, what Social Media your patients are active on...Because that is where you need to be. Not convinced? Check out some of these stats: (Source)
- 47% of online shoppers in the U.S. have made a purchase based on a recommendation via Pinterest.
- Pinterest grabs about 41% of the e-commerce traffic, Facebook is at 37%.
- Pinterest now guarantees over 400% more revenue per click over Twitter, and 27% more than Facebook.
- Average e-commerce order placed by a Pinterest user is $179. Compare that to $80 for Facebook, and $69 for Twitter.
15. Affordable Health Care Acts are frustrating, scary, confusing, and well we won't go on and on about this. But it does open many opportunities for eye care professionals.
- Pediatrics - you are either in the kids business or not. Beef up your kids eyewear and sun wear selection and advertise to parents via social media, schools, and networking events.
- Safety frames, eyewear, and lenses are huge opportunities for eyecare professionals to get 2nd pair sales.
- Sunglasses as a preventative device.
16. Free Shipping. Every online company is offering free shipping, which has become the norm. So now the consumer is expecting it.
17. Short Delivery Times. Consumers do not want to wait for their merchandise.
18. Discounts. The consumer continues to look for the discounts, so much in fact, Nordstrom's and Saks are both planning on opening up more outlet centers. In fact, research says that 51% of consumers are using coupons. Companies such as Coupons at Checkout, will automatically scan the Web to give a relevant discount code before a purchase. Shopular, is a mobile app that automatically sends phone coupons when you walk into a store.
19. No more cash. PayPal and Google are all means of paying for your goods. You might consider adding Paypal and Google to your list of purchase options.
20. We are huge believers in Shopping Local. This is such a key area of marketing for eyecare providers. Around the holidays more than a third of consumers planned to shop at small, local businesses, up from about a quarter in 2012, according to Deluxe Corp. This is a strong growing demand for unique products and personalized services, as well as awareness that shopping local can boost one's home economy.
Over the course of the next few months we will be writing about all of the above and how to overcome and market. Stay tuned.
As we are now over 40 days into the new year it might be a good idea to take a look at your New Year's resolutions and see where you stand. Are you keeping up with your resolutions, or did the wheels already fall off? Or, maybe you were so bogged down at the start of the year that you didn't even have a chance to think of any good resolutions!
If you are in that group who failed to make any resolutions, you probably aren't alone. And who's to say you can't come up with some resolutions now? Better late than never! We've got some optical dispensing tips and resolution ideas to help get the wheels turning in regards to what you want to accomplish at your practice this year.
Optical Dispensing Tips:
Keeping Up With Your Resolutions
Want more updates like these to keep you on track towards efficiency in your practice this year? Subscribe to the blog!
Are you watching this season of The Bachelor, with Juan Pablo? Even if you aren't into reality TV, believe it or not there are a few things you can learn about finding the right optometry office software for your practice from watching The Bachelor. Because in a lot of ways, searching for the right system is kind of like going on a bunch of dates.
"The Bachelor" Can Teach You How to Find The Perfect Optometry Office Software
First Impressions Matter
If you watch The Bachelor (like I do), then you're probably out to judge the new girls on the show the moment they step out of the limo. And you usually know after the first episode which girls you're going to hate and which ones will be your favorite.
When you're out looking for the right optometry office software you'll probably have a feeling right off the bat if you're going to like or hate a software. The first thing you're going to notice is how the system looks and presents itself. Is the website clean and informative? Is the system enticing you to get to know it better? It's important to be interested in the system right from the start.
It's Okay to Date Around
What's the best thing about being The Bachelor? You get to date a handful of girls all at once! Plus, you get the freedom to eliminate those who aren't going to make the cut, whenever you want. And when you're out shopping for a new optometry office software, you get to play the same game. So take your time. Explore your options. Date around!
Don't be hesitant to try a bunch of demos of different software, now is your chance to find out what you like (or don't like)! Going through this process is going to help you determine and prioritize what features you'll be searching for in a new system. Maybe it's important that your system has complete 2014 meaningful use certification, or maybe the mobility to move around your office on a tablet is what's most important. The only way to find your true match is to "date" a few systems at a time!
It Should Come Easy
Being The Bachelor comes with a lot of stress and pressure. There's going to be a handful of girls on the show just for the fame, so it's important to seek out the ones who are honest and are good communicators - no time for mind games! Determining which girls are in it for the long haul can be a hard task.
Same goes when looking for a new system. Is the sales rep answering all of your questions? Are they being honest with you about the advantages and disadvantages of their own system, or are they just trying to make a sale? Are they talking to you about technical products in a way that is easy for you to understand? The last thing that is going to help you make your decision is not fully understanding everything about the product you're about to make a huge investment in. So don't be afraid to ask questions, you sales rep is there to help!
They Should Fit in With Your Family
One important thing for The Bachelor to remember is that, on the show, they are living in a fantasy world and going on crazy dates all over the globe. And when the show is over, it's back to reality. So how well is the new girl going to fit in with the bachelor's day-to-day lifestyle and family? This is a big point he will have to consider when making his final choice.
And so will you when choosing the right optometry office software. Now that you've narrowed down your choices to the final few it's time to think critically about how well each system will fit in with your staff and workflow. Find out what the implementation and training process consists of. Will you need to purchase additional hardware to run the system? Make sure it's the right fit for your practice before popping the big question!
Go With Your Gut
When it comes time to make the big decision, go with your gut. Like the saying goes, "When you know...you just know." After all of your digging and "dates" to find the right optometry software there is a good chance you'll know which system is right for you. And when that moment comes you'll be excited to take the next step and move your practice forward.
Want to go on a "date" with Uprise and see if it's deserving of getting a rose in your search for the right optometry office software?