4 Lessons Your Eyecare Practice Can Learn From The Movies
It's that time of the year when the sun sets early and curling up under a blanket to watch a good movie makes for a perfect night. Whether...
How Will the Affordable Care Act Affect Your Bottom Line?
As an eyecare professional, we are sure that you’ve heard all about the recent HIPAA and Affordable Care Act regulations. Between now and...
Twitter in the Optical Industry: 6 Slices of Why an OD Should Tweet
ODs should tweet because... Since the beginning of Twitter time, tweeting has been all about sharing. Whether or not some of the...
Tips for ECPs: How to Handle a Bad Yelp Review
Has your eyecare practice or optical dispensary ever had to face the unfortunate situation of handling a bad Yelp review? If so, you know...
2 Common Social Media Mistakes and How to Avoid Them
A lot has changed since we dove into the Social Media pond! Sure, Facebook rolled out timeline, and Twitter now has sponsored tweets, but...
How are You Managing Your Eyecare Practice’s Online Reputation?
Your eyecare practice being searched online today is inevitable, and there is honestly no turning back. And, not to our surprise, most...
Sales and Optical Marketing Resources for Eyecare Practices
Our friends over at The Optical Vision Site love free stuff as much as we do! Who doesn’t love FREE sales and marketing tools to help...
Infographic: Eye Care Practice Social Media Report Card
Over the past two years Social Media has become an integral part of eyecare practice marketing activities. What first seemed like a...
Don't Request Facebook Likes Until You Read This | Eyecare Resources
Facebook. That magical social media site that changed our lives forever. You know it and you love it. And if you’re the smart marketer that...
Video: Are You Running a Modern Eyecare Practice?
VisionWeb recently attended International Vision Expo East in New York and while we were there we held free in-booth presentations covering...
Bringing Your Interest in Pinterest to Your Eyecare Practice
We figured it was our turn to write a post about the most talked about social media platform this year: Pinterest. Because VisionWeb...
4 Ways NOT to Use QR Codes in an Eye Care Practice
We can’t deny it, smartphones are everywhere these days which allows marketing to become more interactive. QR codes are all about linking...