Jeff Rezabek

Recent Posts

The Impact Of Small Business Saturday On Your Optometric Practice

Posted by Jeff Rezabek on Wed, Oct 25, 2017 @ 15:10 PM

With Halloween less than a week away, many retailers are getting ready for the shopping season with Black Friday and Cyber Monday sales. Luckily, small shops—like an optometric practice—can get in on the action with a day that promotes shopping at small businesses. But, how beneficial can Small Business Saturday be for an optometric practice? The fine people at The Optical Vision Site break it down for us in their recent post.

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5 Things To Do If Your Electronic Claims Aren’t Getting Paid

Posted by Jeff Rezabek on Tue, Oct 24, 2017 @ 15:10 PM

Effective claims management is tricky in an optometric practice. Sometimes, even successful billing managers have trouble collecting reimbursements from insurance claims. If you’re noticing that your claims aren’t getting paid, there’s still some hope. Below are five things you can do if your electronic claims aren’t getting paid.

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How Revenue Cycle Management Can Earn Your Practice More Money

Posted by Jeff Rezabek on Thu, Oct 19, 2017 @ 15:10 PM

Effective claims management in the eyecare industry can be a tough task to accomplish. High staffing turnover rates, changing insurance regulations, and lack of transparency are just a few obstacles keeping optometric practice owners from maximizing revenue from claim reimbursements. Unfortunately, with online retailers cutting deeper into the profits from optical dispensary sales, practices rely more on revenue from claim reimbursements to stay open.

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4 Skills You Need To Master For An Efficient Optometric Practice

Posted by Jeff Rezabek on Tue, Oct 17, 2017 @ 15:10 PM

Running a successful optometric practice requires skills that aren’t often learned in an optometry student's curriculum. Rather than learning the skills the hard way, we at VisionWeb have compiled a short list of the four basic skills an optometric practice owner needs to master to run a successful practice.

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Optical Marketing Resources To Target Different Generations

Posted by Jeff Rezabek on Tue, Oct 10, 2017 @ 14:10 PM

Your patient schedule is most likely filled with patients of varying age ranges. The way you communicate with these patients in the exam room often differs when talking to Baby Boomers than when you talk to Millennials. But, does your marketing strategy only focus on one set generation? While major events help define the age range of a generation, they often don’t define the person, and individuals can follow characteristics of different generations all together.

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