Megan Ludzenski

Recent Posts

The Ultimate Guide to Hashtags in Optometry

Posted by Megan Ludzenski on Tue, Jun 18, 2019 @ 11:06 AM

Social media is always changing, making it hard to keep up with all of the different marketing trends. One social media tool that is here to stay is hashtags. Hashtags found their fame on Twitter and have spread to the rest of the social media platforms, making them an important tracking and patient awareness or growth tool. However, most optometry practice use hashtags incorrectly.  below

Our friends at The Optical Vision Site wrote this piece on Hashtags for Eyecare Professionals that we would like to share with you today. Find out if you're fully utilizing the power of hashtags below.

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Optical Dispensing Tips: Benchmarks to Monitor in Your Dispensary

Posted by Megan Ludzenski on Tue, May 07, 2019 @ 15:05 PM

Monitoring industry benchmarks in your practice is important in order to keep your profits rising, especially in your optical dispensary.

Your dispensary serves as one of the main points of revenue for your practice, and if you're unaware that it is underperforming then you could be missing out on the opportunity to increase your profits.

We want to show you how to calculate two important numbers from our benchmark eBook that are specific to your dispensary and how it is performing.

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Optical Sales: Have You Implemented a Commission Program?

Posted by Megan Ludzenski on Tue, Feb 12, 2019 @ 08:02 AM

Commission programs are a perk and motivator for opticians. Some opticians see commission programs as a necessary element of their job and may even come to expect them as a benefit upon hiring.

A typical commission program can vary anywhere from one to five percent of monthly dispensary sales. However, some independent practices have felt the struggles that can come along with effectively balancing a commission program, staying within practice budget, and meeting performance goals.

We'll walk you through some of the pros and cons of commission programs and bonuses and how your practice can go about implementing them.

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Explore Las Vegas at Vision Expo West

Posted by Megan Ludzenski on Thu, Sep 10, 2015 @ 10:09 AM

Las Vegas is the entertainment capital of the world, so if you're planning on attending Vision Expo West, you should also plan on getting out and enjoying some of what the city has to offer. There is a lot to do in Vegas, so we dug around and put together a list of some of the best entertainment options you have when visiting the city. No matter what your interests, there are great options for everyone!

Don't forget to stop by and see us at the show at Booth MS9035!

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Optical Ordering Tips for the Busiest Practices

Posted by Megan Ludzenski on Tue, Sep 08, 2015 @ 10:09 AM

When you are running a busy, independent eyecare practice, you don't have time to waste. So, finding the most efficient way to perform your daily tasks is a must. When it comes to optical ordering, if you aren't ordering smart, you aren't ordering right. Placing your orders online is the smartest way to get the job done, and will get your patients their orders back 1-2 days faster than with traditional ordering methods, like the phone and fax. Today, we want to share with your some ordering tips that will save you valuable time in your eyecare practice.

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