Optical Sales: Have You Implemented a Commission Program?

Posted by Megan Ludzenski on Tue, Feb 12, 2019 @ 08:02 AM

Commission programs are a perk and motivator for opticians. Some opticians see commission programs as a necessary element of their job and may even come to expect them as a benefit upon hiring.

A typical commission program can vary anywhere from one to five percent of monthly dispensary sales. However, some independent practices have felt the struggles that can come along with effectively balancing a commission program, staying within practice budget, and meeting performance goals.

We'll walk you through some of the pros and cons of commission programs and bonuses and how your practice can go about implementing them.

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5 Things Patients Hate About Getting New Glasses

Posted by Caroline Blauvac on Thu, Dec 20, 2018 @ 11:12 AM

You want the process of getting new glasses to be a fun and entertaining experience for your patients, right? But are you sure that is the experience you are providing them? Sometimes, shopping for new glasses can be worse than shopping for a pair of jeans. Just like any other shopping experience, your customers can feel stressed about making the right choice in terms of fit, flatter, and style.

What do you think is the main source of this stress? Is it dealing with a pushy salesperson, adjusting to the new prescription, or simply finding time to go pick out the frames?

We aimed to find out what triggers the shopping stress in patients by surveying our friends, family, and acquaintances. We had them rank the top 5 frustrations when getting new glasses and here is what our friends tell us stresses them the most:

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4 Bulletproof Strategies For Boosting Frame Sales

Posted by Robert Fallon on Tue, Nov 27, 2018 @ 10:11 AM

With online sales becoming more and more popular, optical practices around the nation are finding ways to keep their business from becoming a showroom for their patients. Showrooming occurs when patients try on and fit optical eyeglass frames at your practice, but then make the actual purchase from another retailer online. Do not fear though, because there are many ways to combat this new showroom epidemic and keep revenue flowing into your practice.

When your patients come in for their annual exam, they are expecting to be taken care of and informed on what they need to do for better vision. In short, they trust your opinion as a professional. You have the knowledge to advise the patient on various glasses that meet their specific needs. This personal touch is the first step in combating online competition. Use these 4 optical dispensing tips to better understand how you, as a leader of your practice, can help increase revenue from frame sales.

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Could You Increase Frame Ordering with an Improved Optical Hand Off?

Posted by Janelle Pauli on Tue, Oct 16, 2018 @ 10:10 AM

As an optician, there is a lot of pressure on you to make sales in the dispensary. But, if the optical hand off is rocky it could be affecting your frame ordering sales numbers. There are many different methods for practices to go about the hand off, and each of them have the opportunity for success. It really depends on your team, your patients, and your workflow to determine what will work best for you.

If you are struggling with your optical hand off you could try implementing these different strategies across a few months and then look at the numbers to see if one technique outperformed the others. If your practice has a proven method for optical hand off success we'd love to hear more about it in our comment section. 

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3 Psychology-based Pricing Strategies to Increase Optical Dispensary Sales

Posted by Jeff Rezabek on Thu, Oct 04, 2018 @ 15:10 PM

Window-shopping, browsing, or showrooming, whatever you call it in your practice, when you don’t engage with a patient that says they are “just looking,” you’re missing an opportunity to convert frame purchases. A common objection you may hear when pitching the frames in your optical dispensary is that “they are too expensive.” If you’ve explained the value of the frames and your patients are still resisting, it might be time to rethink your pricing strategy.

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