5 Reasons Practices Fail At Growing Their Optical Dispensing Sales

Posted by Jeff Rezabek on Thu, Jan 11, 2018 @ 15:01 PM

With the rise of online retailers, it’s getting harder to make a profit from optical dispensaries. It may seem impossible to convince a patient to purchase frames from your practice with online retailers competing for the same business. But sometimes, it’s not the online retailer’s fault. Common challenges could be affecting your optometric practice's ability to communicate the value of your frames, impacting your profits. 

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Successful Strategies To Boost Optical Dispensing Sales In The Exam Lane

Posted by Jeff Rezabek on Thu, Jan 04, 2018 @ 15:01 PM

Online retailers are making an impact on your optical dispensing profits. And unfortunately, new online retailers seem to pop up all of the time. Luckily, when a patient enters your optometric practice, you have the competitive edge. However, many practices leave the sales strategy to the optician.

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Our Top Optical Dispensing Tips from 2017

Posted by Janelle Pauli on Thu, Dec 14, 2017 @ 14:12 PM

2017 was a busy year. At the end of each year we enjoy taking a look back at all of the content we posted on the blog and seeing what our readers enjoyed the most. And the clear winner for the most popular topic revolved around selling products in your dispensary. So today we will share with you our top posts from 2017 that will help you better engage with your patients and increase sales in your dispensary moving into 2018.

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How To Influence Your Patients To Buy From Your Optical Dispensing Products

Posted by Jeff Rezabek on Tue, Oct 31, 2017 @ 16:10 PM

Selling the frames in your optical dispensary can seem like a losing battle with online retailers undercutting you on price. But, the price isn’t always the deciding factor when making a purchasing decision. A classic read if you’re looking to understand how your patients make buying decisions is the book Influence: The Psychology of Persuasion by Dr. Robert Caildini. In this book, Robert Caildini lists six principles that help influence people to buy from you. In this post, we’ll quickly cover how some of his principles can be used to guide your patients to purchase frames from your optometric practice.

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5 Articles That Will Help Opticians Close More Frame Sales

Posted by Janelle Pauli on Thu, Sep 07, 2017 @ 14:09 PM

One of the biggest jobs of being an optician in an eyecare practice is to sell, sell, sell. While it may seem like an "easy sell" since most patients coming into the practice will need to purchase products for their vision, the online competition your practice faces makes closing frame sales harder than it used to be. While opticians might not necessarily consider themselves as "sales people," there is definitly a big sales component for that role in the practice.

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