How To Instantly Improve Your Optical Dispensing Sales

Posted by Jeff Rezabek on Thu, Jun 29, 2017 @ 15:06 PM

Your optical dispensing sales are up against a lot of competition. However, they are still an important contributor to your optometric practice profits. If you’re struggling to capture optical dispensing sales in your practice, there may be a simple fix.

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3 Optical Dispensing Lessons Learned from Online Retailers

Posted by Jeff Rezabek on Tue, Jun 27, 2017 @ 15:06 PM

More than 50% of Americans prefer to shop online according to a study from BigCommerce. With more and more consumers choosing to shop online than in a physical store, it could be difficult to compete against the online retailers selling frames to your patients and undercutting your optical dispensing sales.

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How Your Optical Dispensing Services May Beat Online Retailers

Posted by Denise Deverelle Crown on Tue, May 16, 2017 @ 15:05 PM

For the past few months, I’ve seen primetime commercials for Zenni Optical eyeglasses from $6.95. Since startups advertising on primetime TV is a clear signal of a venture-backed company, I decided to check them out. Following a short online search, I discovered that Zenni was founded in San Francisco in 2003 by two scientists. The lab is rumored to be in China.

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Resources to Defend Costs in Your Eyecare Practice

Posted by Janelle Pauli on Tue, May 09, 2017 @ 14:05 PM

One of the biggest reasons independent optometrists are losing patients and money has to do with the low-cost options of online retailers that consumers can choose from to purchase their frames and lenses. In order to be able to compete with low-cost competitors you need to provide value to your patients about the services and products you're selling in your practice. We've talked about this important topic a lot on the blog, and today we've compiled our best resources to help everyone in your eyecare practice educate and inform patients on the quality care and products they are receiving from your office.

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Objection Handling Strategies to Boost Optical Dispensing Sales

Posted by Jeff Rezabek on Tue, May 02, 2017 @ 14:05 PM

It’s getting harder to compete with online retailers. However, when you have patients in your office getting their exam, you have the perfect opportunity to sell them on purchasing frames from your practice because you know their eyes.

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