Should You List Your Optometry Practice on Zocdoc?

Posted by Madhu Singh on Tue, Jul 24, 2018 @ 13:07 PM

We've shown you how to get your optometry practice to appear in local searches & Google Maps as well as how to grow your social media following. But, have you heard about online healthcare appointment platforms? These websites enable patients to search for optometrists, read reviews, and book appointments online at any time of day.

After scouring the competition, we found that Zocdoc was the only online directory that includes most types of healthcare professionals in the United States. However, all doctors and optometrists have to pay a monthly or annual fee to be included in the directory. Is it worth the investment? Read on to find out.

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Why You Should Invest in Blue Light Lenses

Posted by Madhu Singh on Thu, Jul 19, 2018 @ 13:07 PM

Most of your patients will know about the dangerous effects of UV rays on the eyes and skin, but do they know how the blue light emitted from their phones and computers may cause long-term eye damage? Although transition lenses and polarized sunglasses have surged in popularity, blue light filtering lenses are relatively new to the market. 

Exposure to blue light is nearly inescapable due to our dependence on technology for work, connection with friends and family, and entertainment. Therefore, lenses that help protect retinas from the harmful effects are sure to become more widespread this year. Read on to find out why your optometric practice should carry blue light filtering lenses and glasses to get ahead of the curve.

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5 Ways To Improve Your Optical Dispensary Success This Summer

Posted by Jeff Rezabek on Tue, Jun 12, 2018 @ 15:06 PM

Your optical dispensary and the styles you carry says a lot about your practice and the community you serve. While your patient schedule may have slowed down a bit with the start of summer, it doesn’t mean that there isn’t work to be done. You could use this time to refresh your optical dispensary to prepare for a successful back to school season at the end of summer. Below are some tips for making your optical shop a success in the summer months and beyond.

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Organization at Your Optical Dispensing Workstation

Posted by Janelle Pauli on Wed, Jun 06, 2018 @ 14:06 PM

Staying organized in your optical dispensary is key to keeping a clean and professional image as patients come and go. Organization is also key for opticians to be efficient as they work to fix and adjust frames for patients. We all know that frame parts and tools are small and easy to lose. So how do you keep your optical dispensing workstation organized so it's easy for you to quickly make frame adjustments without losing any pieces along the way?

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4 Sales Books To Help Boost Optical Dispensing Profits

Posted by Jeff Rezabek on Thu, May 03, 2018 @ 15:05 PM

Turning a profit from your optical dispensary sales is an important strategy for increasing revenue and building a successful optometric practice. However, many practices are struggling to close sales and get their patients to purchase frames from their practice.

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