Caitlin Warnock

Recent Posts

How to Prep for Interviews in Your Optical Practice

Posted by Caitlin Warnock on Thu, Feb 13, 2020 @ 18:02 PM

Two things happen when you have a sloppy, ill-prepared interview process: you either miss out on all-star talent, or you end up hiring the wrong candidates (which you later regret). It’s vital that you put some time and effort into prepping for interviews because, let’s be honest, your staff can make or break your optical practice.

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Infographic: Reward Optical Practice Employees Without Spending a Dime

Posted by Caitlin Warnock on Mon, Jul 25, 2016 @ 08:07 AM

We recently talked about how to deal with high staff turnover in your optical practice. Employee engagement and recognition play a big role in helping combat turnover. Instituting an employee reward and recognition program is one easy way you can build a positive atmosphere in your office and increase your employee engagement.

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10 Questions to Help You Determine How Much Optometry Software Costs

Posted by Caitlin Warnock on Mon, Jul 18, 2016 @ 08:07 AM


It will come as no surprise to hear that cost is one of the most important considerations ODs take into account when contemplating a new practice management and EHR system. It is a big investment, after all. But how do you truly determine what a solution costs before you make a purchasing decision?

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How Does Optometry Software Boost Your Practice?

Posted by Caitlin Warnock on Mon, Jul 11, 2016 @ 09:07 AM

When it comes to your eyecare practice, everything is connected. Whether you want to increase sales in your dispensary, see more patients, or trim down on busy work, it all comes back to efficiency. And having optometry software that helps you to be more efficient and allows you to accomplish all of these things (and more), is what really elevates your practice above the competition.

Learn how good optometry software can increase your staff's productivity, your workflow, and even your revenue stream.

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3 Easy Optical Marketing Tactics For Your Eyecare Practice

Posted by Caitlin Warnock on Mon, Jul 04, 2016 @ 08:07 AM


We understand with everything else going on in your office, marketing your eyecare practice may not be at the top of your priority list. But marketing can help bring in new patients and build your reputation in the community, not to mention helping you stand out in a competitive market. We've talked about the importance of using social media platforms, but what are some other tactics you can use to get the word out?

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