Depending on your practice's specialties and location you might be serving a higher than average senior-age patient base. In today's world,...
When it comes to shopping for new practice management and EHR software for your eyecare practice, it can get overwhelming quickly. And in...
One of the biggest reasons independent optometrists are losing patients and money has to do with the low-cost options of online retailers...
It's a good start if your eyecare practice is already spending marketing dollars on online advertising by way of things like promoted...
When a paper practice decides to go electronic, one of the biggest and most intimidating challenges is the conversion of paper records into...
For every small business, regardless of your industry or specialty, people are talking about your business online. Whether it's on...
The customer experience in your eye care practice becomes more and more important every day. Sure, good customer service is something...
First things first, in order to get positive online reviews for your practice you need to be providing patient care that goes above and...
If you’re ready to take your career as an OD to the next level, taking the leap into public speaking could build awareness around your...
Being the boss that your employees love to work for isn't always as easy as it sounds. While you may think you're doing a great job, and...
We've always spent a lot of time writing articles to help your eyecare practice create a strong marketing strategy to help boost patient...
Having a successful billing cycle depends a lot on the processes and systems you use in your practice to mitigate insurance claims and...
Running the billing department of an eyecare practice can be a hectic job. Whether it's too many new claims, too many rejections, shuffling...
When an OD decides to take an extended vacation spanning across a week or more (especially for single OD practices), you might wonder if...
In your eyecare practice, the insurance side of the house can be tricky business. Effectively managing your claim cycle to maximize on your...
Vision Expo East is just around the corner, so we compiled a list of our favorite happenings going on during and after show hours. If...