It’s important to give back to your community, whether as an individual or as a practice. When you find and contribute to a charity that...
We stumbled on an ODs on Facebook post where members were sharing their favorite business books that have helped shape their optometric...
Are you not seeing a strong Return on Investment (ROI) from your optical marketing resources? While building a marketing strategy is a good...
Your practice has come a long way since it opened, but you still have some fire left in you to continue caring for your community’s ocular...
Monitoring your online presence means more than keeping an eye on your Yelp reviews. There are dozens of other places where your patients...
Bringing in new talent into your optometric practice is exciting. With new hires comes a boost in creativity, productivity, and positivity....
Running a small business can be expensive for practice owners when overhead costs start to grow. Between rising rent prices, energy bills,...
Running a successful optometric practice requires skills that aren’t often learned in an optometry student's curriculum. From billing...
In an eyecare practice, you're pushed to constantly look at ways to do tasks more accurately and efficiently than before. In the...
Customer service can be everything for an optical dispensary. According to this report, 86% of buyers will pay more for a better customer...
Without revenue cycle management reports, you don’t have the proper visibility to measure the performance of your billing manager and their...
Running a successful optometric practice requires a wealth of knowledge. While years of hard work and quality education prepares ODs to...
Your schedule is probably packed with patients wanting to get a comprehensive exam before they head back to school after the holidays....
Many eyecare practices are struggling to compete with online retailers such as Hubble, Warby Parker, and even Amazon. When competing to...
Tablets have become an essential piece of equipment for small businesses. According to this article, 67% of businesses employing 100 people...
When you’re staffing an optometric practice one of the things you must determine is whether you will pay your employees an hourly or salary...