Are You Falling in Love with EHR Software this Valentine's Day?
Falling in love: we all do it at least once in our lives. Finding the perfect EHR software for your practice is a lot like finding your...
Your Optometric Practice Got a Bad Review, Now What?
Monitoring your online presence means more than keeping an eye on your Yelp reviews. There are dozens of other places where your patients...
What Your Optometric Practice Can Do Now to Prepare for The Future
Preparing for the future is something that every small business needs to be doing. In reality, it's best to constantly be planning ahead,...
Now is The Time to Evaluate Your Office Workflow
It's easy to fall into a routine in your eyecare practice. Day in and day out you and your staff are shuffling patients through your...
How ODs Can Always Be Closing
Although it can be tough to admit, your eyecare practice is a business that needs to be profitable in order to serve more patients. If...
Can Your Small Eyecare Practice Earn $1 million?
In the first few years, OD practice owners are focusing on paying off debt, hiring the right people, and building a patient base. After...
20 Marketing Ideas for Valentine's Day
What better way to dive into the season of love than with a guest blog post about marketing for optometrists from our lovely friends over...
Patient Scheduling: The Stages of Dealing with Late & No-Show Patients
You work incredibly hard in your practice to keep everything organized, technology up-to-date, and inventory stocked to best serve your...
Medical and Vision Billing: Consultants vs Outsourcing
Taking care of your practice's billing in-house is tough when optometrists don't have a background in insurance claims. Billing takes time...
How Artificial Intelligence Will Change Eyecare
Artificial intelligence (AI) has been on the mind of healthcare professionals in terms of job automation, but what about its impact on...
5 Resources to Successfully Train Your Optical Hire
Bringing in new talent into your optometric practice is exciting. With new hires comes a boost in creativity, productivity, and positivity....
How To Keep Your Optometric Practice Overhead Down
Running a small business can be expensive for practice owners when overhead costs start to grow. Between rising rent prices, energy bills,...
2020 Outlook: Advice from America's Top ODs Part 2
Planning for change without any guiding compass is near impossible. Attending conferences, expos, and networking events locally can help...
How to Show Your Patients Love
Your patients have probably become immune to Valentine's Day-related marketing campaigns by now. They've seen all the branded candy...
4 Skills To Master For An Efficient Optometric Practice
Running a successful optometric practice requires skills that aren’t often learned in an optometry student's curriculum. From billing...
Want to Improve Your Optometry Practice Workflow? Ask These 5 Questions
In an eyecare practice, you're pushed to constantly look at ways to do tasks more accurately and efficiently than before. In the...