Madhu Singh

Recent Posts

Polarized Sunglasses Aren't Just for Summer

Posted by Madhu Singh on Tue, Jul 31, 2018 @ 13:07 PM

As we reach peak temperatures this summer, patients may be inquiring about polarized sunwear, transition lenses, and tinted or UV protected lens options. This is the best time to educate patients who currently enjoy outdoor activities such as hunting, fishing, hiking, or biking without polarized lenses.

With increasing UV exposure and risk of permanent eye damage, polarized lenses are becoming more of a necessity than an optional fix. It doesn't hurt that your optometry practice could benefit from a second pair sale. Let us show you why stocking your optical dispensary with a range of polarized glasses will benefit both your active patients as well as your practice's profits.

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5 Ways Your Dispensary Can Compete with Warby Parker

Posted by Madhu Singh on Thu, Jul 26, 2018 @ 12:07 PM

Why should customers buy glasses from optometrists when they can get them online for $95? Especially when people they know are buying online as well? Warby Parker claims that optometrists, medical professionals who specialize in face-to-face patient interaction and write glasses prescriptions, are just middlemen looking to make a sale. However, many patients realize the benefits of choosing their frames directly from an optical dispensary after they've regretfully chosen an unsatisfactory online retailer. 

In the past, we've reviewed Zenni's extremely affordable lenses and we've discussed how patient education can help fight against online retailersNow we're getting proactive and helping ODs show patients precisely why they should choose a doctor's office over Warby Parker, one of the most popular online glasses retailers in the US. 

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Should You List Your Optometry Practice on Zocdoc?

Posted by Madhu Singh on Tue, Jul 24, 2018 @ 13:07 PM

We've shown you how to get your optometry practice to appear in local searches & Google Maps as well as how to grow your social media following. But, have you heard about online healthcare appointment platforms? These websites enable patients to search for optometrists, read reviews, and book appointments online at any time of day.

After scouring the competition, we found that Zocdoc was the only online directory that includes most types of healthcare professionals in the United States. However, all doctors and optometrists have to pay a monthly or annual fee to be included in the directory. Is it worth the investment? Read on to find out.

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Why You Should Invest in Blue Light Lenses

Posted by Madhu Singh on Thu, Jul 19, 2018 @ 13:07 PM

Most of your patients will know about the dangerous effects of UV rays on the eyes and skin, but do they know how the blue light emitted from their phones and computers may cause long-term eye damage? Although transition lenses and polarized sunglasses have surged in popularity, blue light filtering lenses are relatively new to the market. 

Exposure to blue light is nearly inescapable due to our dependence on technology for work, connection with friends and family, and entertainment. Therefore, lenses that help protect retinas from the harmful effects are sure to become more widespread this year. Read on to find out why your optometric practice should carry blue light filtering lenses and glasses to get ahead of the curve.

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How to Attract Millennial Staff and Patients to Your Optical Practice

Posted by Madhu Singh on Tue, Jul 17, 2018 @ 12:07 PM

Millennials are the generation that grew up with readily available internet, knowledge at their fingertips, technology prowess, and options. They can be a powerful, well-educated addition to your optometry practice staff and will comprise up to 50% of your patient base by 2020. What systems do you currently have in place to make your optometry practice millennial-friendly for both your staff and prospective patients? 

Understanding what millennials look for in an eyecare exam isn't too difficult if you turn to social media and other readily available information about engagement. We've pulled together a few design, procedural, hiring, and business tips that can put your practice in the running for millennials who are looking for an optometrist or a new job. 

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