Robert Fallon

Recent Posts

4 Bulletproof Strategies For Boosting Frame Sales

Posted by Robert Fallon on Tue, Nov 27, 2018 @ 10:11 AM

With online sales becoming more and more popular, optical practices around the nation are finding ways to keep their business from becoming a showroom for their patients. Showrooming occurs when patients try on and fit optical eyeglass frames at your practice, but then make the actual purchase from another retailer online. Do not fear though, because there are many ways to combat this new showroom epidemic and keep revenue flowing into your practice.

When your patients come in for their annual exam, they are expecting to be taken care of and informed on what they need to do for better vision. In short, they trust your opinion as a professional. You have the knowledge to advise the patient on various glasses that meet their specific needs. This personal touch is the first step in combating online competition. Use these 4 optical dispensing tips to better understand how you, as a leader of your practice, can help increase revenue from frame sales.

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Optometrists Give New 1-800 CONTACTS Venture Two Thumbs Up

Posted by Robert Fallon on Tue, Nov 20, 2018 @ 10:11 AM

This blog was originally written as a satirical April fools post in 2015 and is intended for humor.

New developments from 1-800 CONTACTS are sending shockwaves through the industry. With the help of optometrists from around the nation, 1-800 CONTACTS has announced the creation of a new 1-800 Number business, which was founded on the strong relationship between ODs and 1-800 Contacts.

1-800 CONTACTS believes this new venture will rival their already successful online contact lens ordering service in how they delight ODs on a daily basis.

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Marketing for Optometrists: 6 Examples of Great Facebook Strategies

Posted by Robert Fallon on Tue, Aug 14, 2018 @ 10:08 AM

Marketing messages and ads are all over your social media feeds. This popularity allows social media to be one of the most cost-effective and widespread communicating methods, especially for businesses.

Any eyecare practice that isn’t present online is missing out on potential patients, as many customers will go straight to the Internet for any information or advice they need. Your optical practice can benefit and grow from a strong social media presence, and it’s not as difficult as you might think.

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Optometry Office Software: Managing Change in Your Eyecare Practice

Posted by Robert Fallon on Thu, Jul 02, 2015 @ 10:07 AM

Just like in any business, optical practices have to go through and manage any changes that are thrown their way. And it doesn't take a lot for changes to not go the way you expected them to. No matter the type of change whether it be a staff change or workflow change, there are several hurdles that must be overcome that can make change difficult and confusing for many small businesses.

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2015 Eyecare Practice Marketing Calendar: Part II

Posted by Robert Fallon on Wed, Jun 17, 2015 @ 15:06 PM

It is important to strive towards creating a real relationship and connection between your practice and your patients. And social media promotions are a great way to help build those relationships, so the ladies at The Optical Vision Site have come up with the Eyecare Professionals Marketing Calendar for 2015. This list includes all of the holidays, events, and celebrations that your practice can use as promotional marketing to your patients!

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