Robert Fallon

Recent Posts

Optical Dispensing Tips: 4 Strategies For Boosting Frame Sales

Posted by Robert Fallon on Tue, Sep 11, 2018 @ 08:09 AM

With online sales becoming more and more popular, optical practices around the nation are finding ways to keep their business from becoming a showroom for their patients. Showrooming occurs when patients try on and fit optical eyeglass frames at your practice, but then make the actual purchase from another retailer online. Do not fear though, because there are many ways to combat this new showroom epidemic and keep revenue flowing into your practice.

When your patients come in for their annual exam, they are expecting to be taken care of and informed on what they need to do for better vision. In short, they trust your opinion as a professional. You have the knowledge to advise the patient on various glasses that meet their specific needs. This personal touch is the first step in combating online competition. Use these 4 optical dispensing tips to better understand how you, as a leader of your practice, can help increase revenue from frame sales.

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Marketing for Optometrists: 6 Examples of Great Facebook Strategies

Posted by Robert Fallon on Tue, Aug 14, 2018 @ 10:08 AM

Marketing messages and ads are all over your social media feeds. This popularity allows social media to be one of the most cost-effective and widespread communicating methods, especially for businesses.

Any eyecare practice that isn’t present online is missing out on potential patients, as many customers will go straight to the Internet for any information or advice they need. Your optical practice can benefit and grow from a strong social media presence, and it’s not as difficult as you might think.

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Optometry Office Software: Managing Change in Your Eyecare Practice

Posted by Robert Fallon on Thu, Jul 02, 2015 @ 10:07 AM

Just like in any business, optical practices have to go through and manage any changes that are thrown their way. And it doesn't take a lot for changes to not go the way you expected them to. No matter the type of change whether it be a staff change or workflow change, there are several hurdles that must be overcome that can make change difficult and confusing for many small businesses.

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2015 Eyecare Practice Marketing Calendar: Part II

Posted by Robert Fallon on Wed, Jun 17, 2015 @ 15:06 PM

It is important to strive towards creating a real relationship and connection between your practice and your patients. And social media promotions are a great way to help build those relationships, so the ladies at The Optical Vision Site have come up with the Eyecare Professionals Marketing Calendar for 2015. This list includes all of the holidays, events, and celebrations that your practice can use as promotional marketing to your patients!

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Optical Resources: Your Event Guide to Optometry’s Meeting 2015

Posted by Robert Fallon on Tue, Jun 16, 2015 @ 10:06 AM

As each day passes, we get more and more excited for the upcoming Optometry’s Meeting. The AOA's 118th annual Optometry's Meeting is in Seattle, WA on June 24-28, and will include access to the newest industry technologies, continued education, exhibitors, and news on health care reform! Obviously, there is plenty to do and learn while in Seattle.

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