Just like in any business, optical practices have to go through and manage any changes that are thrown their way. And it doesn't take a lot for changes to not go the way you expected them to. No matter the type of change whether it be a staff change or workflow change, there are several hurdles that must be overcome that can make change difficult and confusing for many small businesses.Read More
It is important to strive towards creating a real relationship and connection between your practice and your patients. And social media promotions are a great way to help build those relationships, so the ladies at The Optical Vision Site have come up with the Eyecare Professionals Marketing Calendar for 2015. This list includes all of the holidays, events, and celebrations that your practice can use as promotional marketing to your patients!Read More
As each day passes, we get more and more excited for the upcoming Optometry’s Meeting. The AOA's 118th annual Optometry's Meeting is in Seattle, WA on June 24-28, and will include access to the newest industry technologies, continued education, exhibitors, and news on health care reform! Obviously, there is plenty to do and learn while in Seattle.Read More
One of the most difficult parts of a self-evaluation process is
stepping out of your role in the optical practice and viewing your practice from your patients' perspective. Patient satisfaction surveys help you do just that.The reality of patient satisfaction surveys is that they can help you identify methods and ways of improving your workflow and overall quality of care by giving you an inside look into your staff's behavior and performance. Managing eye care is a full time job, and an OD can't supervise their staff at all times, and sometimes, how your staff act around you might be different from the experience patients have with your staff when you're not around.