4 Video Marketing Essentials for Your Eyecare Practice

Posted by Madhu Singh on Thu, Jul 11, 2019 @ 12:07 PM

You've probably noticed that almost every successful eyecare practice has a promotional video that showcases its office, equipment, ODs, and team. Overall, these videos not only help inform patients before they walk through the door, but provide valuable content to share for PR, social media, and other brand recognition efforts.

We want to demystify video marketing for optometrists today by highlighting the top 4 things you need to keep in mind when planning a campaign. Keeping your videos concise, but investing a little bit of time and money into production will help you generate evergreen content.

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Optometry Practice Improvements under $25

Posted by Madhu Singh on Thu, Jun 20, 2019 @ 07:06 AM

Budget is probably the main reason you hesitate to purchase upgraded products for your practice. There might be a piece of furniture, a visual tool, or even patient entertainment product that you've been looking at, but haven't committed to yet. However, what if we said you don't need to spend more than $25 to upgrade your practice?

We want to share inexpensive and impactful products you can buy today to help patient or employee satisfaction. We hope there are a few things on this list that you didn't think of when buying the necessary equipment for day-to-day processes. Happy browsing!

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The Ultimate Guide to Hashtags in Optometry

Posted by Megan Ludzenski on Tue, Jun 18, 2019 @ 11:06 AM

Social media is always changing, making it hard to keep up with all of the different marketing trends. One social media tool that is here to stay is hashtags. Hashtags found their fame on Twitter and have spread to the rest of the social media platforms, making them an important tracking and patient awareness or growth tool. However, most optometry practice use hashtags incorrectly.  below

Our friends at The Optical Vision Site wrote this piece on Hashtags for Eyecare Professionals that we would like to share with you today. Find out if you're fully utilizing the power of hashtags below.

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Game of Thrones Leadership Styles in Your Optometry Practice

Posted by Madhu Singh on Thu, May 16, 2019 @ 08:05 AM

Some of us look to historical or business leaders for inspiration when it comes to developing our own leadership style. However, why not draw parallels between optometry staff management and the TV show everyone's talking about this week: Game of Thrones? 

An effective leader responds to the needs of their people while fully utilizing the resources they have to grow. From autocratic to laissez-faire, the type of leadership that works well for your practice may not work well for everyone. 

Let the strong characters of Game of Thrones help guide you towards the style that fits your optometry practice best. Maybe you're currently thinking like Sansa, but need to take action like Jon?

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Optical Resources: 10 Awesome Examples of Flex Benefits Advertising

Posted by Janelle Pauli on Tue, May 14, 2019 @ 13:05 PM

It can be hard to get those creative juices flowing to come up with display and advertising ideas to remind your customers to use their flex spending accounts before the end of the year. But if you don't encourage it, your practice could be missing out on some major bucks.

We've got a great guest post from our friends at The Optical Vision Site that lists 10 great examples of advertising flex spending to your patients. And if you like this post, don't forget to subscribe to our blog regularly for unique optical resources ranging from marketing, eyecare events, promotions, and so much more.

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