Optometrists Give New 1-800 CONTACTS Venture Two Thumbs Up

Posted by Robert Fallon on Tue, Nov 20, 2018 @ 10:11 AM

This blog was originally written as a satirical April fools post in 2015 and is intended for humor.

New developments from 1-800 CONTACTS are sending shockwaves through the industry. With the help of optometrists from around the nation, 1-800 CONTACTS has announced the creation of a new 1-800 Number business, which was founded on the strong relationship between ODs and 1-800 Contacts.

1-800 CONTACTS believes this new venture will rival their already successful online contact lens ordering service in how they delight ODs on a daily basis.

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Eyecare Practice Marketing: Eyewear Display Inspiration

Posted by Madhu Singh on Thu, Aug 23, 2018 @ 10:08 AM

Visual merchandising creates a pleasant environment for your patients, draws in people walking by your practice window, and sparks social media engagement. We've mentioned the importance of designing your eyecare practice, but now we want to show you where you can source ideas and materials to build your own displays.

With these eyecare practice marketing tips, we can show you how to develop a compelling brand image for your eyecare practice. The Optical Vision Site has got some great resources to share, and we hope to see more practices decorated with these fun and conversation-starting eye themes!

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5 Marketing Strategies Your Eyecare Practice Hasn't Tried

Posted by Janelle Pauli on Tue, Aug 07, 2018 @ 11:08 AM

Marketing trends are constantly changing. As soon as you think you have it all down, something new comes along to learn and apply to your small businesses marketing plan. As an OD, practice owner, or both it can be hard to find the time to devote to marketing, so we want to help you out by giving you 5 marketing strategies that your eyecare practice maybe hasn't tried yet. Each of these ideas are affordable and quick to throw into your practice's strategy. Let's take a look.

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Design Basics: 5 Things Your Eyecare Practice Logo Should Be

Posted by Janelle Pauli on Tue, Mar 27, 2018 @ 14:03 PM

There are a few scenarios in your business where you may need to rethink your brand or logo. Maybe you're opening your practice from scratch. Maybe you recently purchased a practice. Or, maybe you've been in practice for 20 years and need a brand refresh. In any case, it's important to think through the reasons why you need a new logo, and what you're hoping to accomplish. What is your brand identity?

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Simple Ways to Improve the Design of Your Eyecare Practice

Posted by Janelle Pauli on Thu, Mar 22, 2018 @ 15:03 PM

Moving, buying, or remodeling an eyecare practice is a big undertaking. So when you decide to go for it and make the change - it's important to take your time and really think about the future of your practice and how the decisions you make today will impact your practice in 3, 5, or 10 years. While you don't want to spend more money than you have too, leaving room for your practice to grow is an important part of planning for the future. Extra exam room space in case you hire another OD, room to grow your optical with more products, and extra space for future technology equipment are all things to consider when looking at size. 

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