Design Basics: 5 Things Your Eyecare Practice Logo Should Be

Posted by Janelle Pauli on Tue, Mar 27, 2018 @ 14:03 PM

There are a few scenarios in your business where you may need to rethink your brand or logo. Maybe you're opening your practice from scratch. Maybe you recently purchased a practice. Or, maybe you've been in practice for 20 years and need a brand refresh. In any case, it's important to think through the reasons why you need a new logo, and what you're hoping to accomplish. What is your brand identity?

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Simple Ways to Improve the Design of Your Eyecare Practice

Posted by Janelle Pauli on Thu, Mar 22, 2018 @ 15:03 PM

Moving, buying, or remodeling an eyecare practice is a big undertaking. So when you decide to go for it and make the change - it's important to take your time and really think about the future of your practice and how the decisions you make today will impact your practice in 3, 5, or 10 years. While you don't want to spend more money than you have too, leaving room for your practice to grow is an important part of planning for the future. Extra exam room space in case you hire another OD, room to grow your optical with more products, and extra space for future technology equipment are all things to consider when looking at size. 

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8 Ways to Pump Up the Fun in Your Eyecare Practice

Posted by Janelle Pauli on Tue, Feb 20, 2018 @ 14:02 PM

Creating a positive office atmosphere and culture is often times easier said than done. With busy schedules and demanding workloads, it can be hard to take the time to really cultivate, grow, and interact with employees every day in the office. But, a lively office culture will have benefits not only for you and your team, but for your patients too. Let's look at a few different ideas to help implement a little more fun into your office every day.

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15 Interview Questions Your Eyecare Practice Should be Asking in 2018

Posted by Janelle Pauli on Tue, Feb 13, 2018 @ 14:02 PM

The hiring process in your eyecare practice can often be time-consuming, and sometimes downright frustrating when searching for the perfect fit for your next office manager, optician, or associate OD. But being prepared for every interview will help you save time when weeding through candidates, and will hopefully make the entire process go a little bit smoother. Part of being prepared is narrowing down the interview questions you plan to ask each candidate so that you can compare potential employees and find the right fit for your office.

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How to Create Eye Catching Window Displays for Your Optical Shop

Posted by Janelle Pauli on Thu, Jan 18, 2018 @ 15:01 PM

If your eyecare practice is in a high foot-traffic location, your window displays could play a huge role in new patient growth and frame sales. And with so much focus on attracting customers to your practice online, sometimes the simple, "old fashioned" techniques get pushed to the wayside. If you're selling frames in your eyecare practice, creating fashionable window displays can be a big trigger to hitting your sales goals. 

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