The Ultimate List of Vision Charities for the Eyecare Industry

Posted by Jeff Rezabek on Wed, Mar 29, 2017 @ 14:03 PM

It’s important to give back to your community, whether as an individual or as a practice. When you can find and contribute to a charity that aligns with your values it can reduce stress, increase happiness, and improve self-esteem. Whether you donate your time, your money, or your support, finding a way for your practice to give back to a cause will also improve the way your community and peers look at you and your practice.

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5 Things to be Thankful for in Your Eyecare Practice This Year

Posted by Janelle Pauli on Thu, Nov 24, 2016 @ 10:11 AM

There is no way to sugar coat it. Sometimes running your own business can be hard, especially when your business is a healthcare practice that is constantly having to comply with new industry and government standards and regulations. The market is more competitive than ever, and it can sometimes feel like it takes 110% of your effort to run a successful practice.

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3 Scary Electronic Claims Habits that Hurt Your Acceptance Rate

Posted by Jeff Rezabek on Thu, Oct 27, 2016 @ 13:10 PM

Halloween is only few days away. And, we at VisionWeb couldn’t think of anything more frightening than a payer slashing through your revenue by denying your electronic claims. To shine a light on your claim nightmares, we’ve put together a few solutions to the most common claims management fears.

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How Color Can Affect Patients in Your Optical Shop

Posted by Janelle Pauli on Thu, Oct 06, 2016 @ 14:10 PM

Whether you're aware of it or not, color can play a big role in your buying decisions. In fact, we found one statistic that said 52% of people don't return to a store because they don't like the store's aesthetics. This means you need to be aware of the colors associated with your brand, and the colors you use in and around your office. They could play a part in whether a patient schedules an appointment with your practice, or makes a purchase in your optical shop.

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Using Calendar Events to Strengthen Your Optical Marketing Resources

Posted by Jeff Rezabek on Wed, Sep 21, 2016 @ 11:09 AM

When planning our content and social media strategy, one of the first things we like to do is to look at a calendar and find holidays or events that relate to our industry or our audience. Sometimes, this can take a lot of work to find ways to tie the most obscure holidays and events—National Frankenstein Day—to our customer-base.

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