8 Ways to Pump Up the Fun in Your Eyecare Practice

Posted by Janelle Pauli on Tue, Feb 20, 2018 @ 14:02 PM

Creating a positive office atmosphere and culture is often times easier said than done. With busy schedules and demanding workloads, it can be hard to take the time to really cultivate, grow, and interact with employees every day in the office. But, a lively office culture will have benefits not only for you and your team, but for your patients too. Let's look at a few different ideas to help implement a little more fun into your office every day.

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15 Interview Questions Your Eyecare Practice Should be Asking in 2018

Posted by Janelle Pauli on Tue, Feb 13, 2018 @ 14:02 PM

The hiring process in your eyecare practice can often be time-consuming, and sometimes downright frustrating when searching for the perfect fit for your next office manager, optician, or associate OD. But being prepared for every interview will help you save time when weeding through candidates, and will hopefully make the entire process go a little bit smoother. Part of being prepared is narrowing down the interview questions you plan to ask each candidate so that you can compare potential employees and find the right fit for your office.

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How to Create Eye Catching Window Displays for Your Optical Shop

Posted by Janelle Pauli on Thu, Jan 18, 2018 @ 15:01 PM

If your eyecare practice is in a high foot-traffic location, your window displays could play a huge role in new patient growth and frame sales. And with so much focus on attracting customers to your practice online, sometimes the simple, "old fashioned" techniques get pushed to the wayside. If you're selling frames in your eyecare practice, creating fashionable window displays can be a big trigger to hitting your sales goals. 

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Optical Marketing Tools to Try in Your Eyecare Practice

Posted by Janelle Pauli on Fri, Nov 24, 2017 @ 13:11 PM

These days it seems as though online marketing trends are changing daily, and if you aren't a full-fledged marketer yourself, it can be hard to keep up with the latest trends and tools. That's why our marketing team put together a quick list of online marketing tools that your eyecare practice can try if you're struggling with one of these common small business problems.

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Interview: Building and Maintaining a Strong Team in Your Eyecare Practice

Posted by Janelle Pauli on Thu, Oct 26, 2017 @ 14:10 PM

We have heard time and time again how hard it can be for eyecare practices to maintain a loyal, experienced, and productive team of employees. Lower wages and limited benefits can make it hard to attract and hang on to a good team. We've written a lot of articles on the topics of hiring the right people and creating a culture that your team will thrive in, but a lot of times it's easier said than done.

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