How to Have Fun on Halloween in Your Eyecare Practice

Posted by Janelle Pauli on Thu, Oct 12, 2017 @ 14:10 PM

Getting festive in your eyecare practice is a fun way to interact with your patients on holidays, and with Halloween just around the corner we wanted to share a few ideas for celebrating with your patients in the office. Before you know it the holidays sneak up on you, but with a little planning you can get your practice geared up for a fun day (or week) for both your staff and your patients. Here are a few quick and easy ideas to help you get in the spirit.

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How to Encourage Patients to Promote Your Eyecare Practice

Posted by Janelle Pauli on Thu, Aug 17, 2017 @ 14:08 PM

You can promote your eyecare practice all you want, but typically the strongest and most successful types of promotion will come from your current patients and their word of mouth recommendations to their friends and family. Without bluntly asking for patients to post reviews or share stories on social media there are ways you can encourage your patients to do this on their own throughout your office.

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How A Solar Eclipse Can Boost Awareness Around Your Optometric Practice

Posted by Jeff Rezabek on Tue, Aug 01, 2017 @ 14:08 PM

In 20 days, the Great American Total Solar Eclipse will travel coast to coast across the contiguous United States and will allow viewers in the lower 48 states see the Earth’s moon pass in front of the sun and block all or parts of the light’s path to Earth.

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The Ultimate List of Vision Charities for the Eyecare Industry

Posted by Jeff Rezabek on Wed, Mar 29, 2017 @ 14:03 PM

It’s important to give back to your community, whether as an individual or as a practice. When you can find and contribute to a charity that aligns with your values it can reduce stress, increase happiness, and improve self-esteem. Whether you donate your time, your money, or your support, finding a way for your practice to give back to a cause will also improve the way your community and peers look at you and your practice.

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5 Things to be Thankful for in Your Eyecare Practice This Year

Posted by Janelle Pauli on Thu, Nov 24, 2016 @ 10:11 AM

There is no way to sugar coat it. Sometimes running your own business can be hard, especially when your business is a healthcare practice that is constantly having to comply with new industry and government standards and regulations. The market is more competitive than ever, and it can sometimes feel like it takes 110% of your effort to run a successful practice.

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