Optical Marketing Tools to Try in Your Eyecare Practice

Posted by Janelle Pauli on Fri, Nov 24, 2017 @ 13:11 PM

These days it seems as though online marketing trends are changing daily, and if you aren't a full-fledged marketer yourself, it can be hard to keep up with the latest trends and tools. That's why our marketing team put together a quick list of online marketing tools that your eyecare practice can try if you're struggling with one of these common small business problems.

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Interview: Building and Maintaining a Strong Team in Your Eyecare Practice

Posted by Janelle Pauli on Thu, Oct 26, 2017 @ 14:10 PM

We have heard time and time again how hard it can be for eyecare practices to maintain a loyal, experienced, and productive team of employees. Lower wages and limited benefits can make it hard to attract and hang on to a good team. We've written a lot of articles on the topics of hiring the right people and creating a culture that your team will thrive in, but a lot of times it's easier said than done.

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How to Have Fun on Halloween in Your Eyecare Practice

Posted by Janelle Pauli on Thu, Oct 12, 2017 @ 14:10 PM

Getting festive in your eyecare practice is a fun way to interact with your patients on holidays, and with Halloween just around the corner we wanted to share a few ideas for celebrating with your patients in the office. Before you know it the holidays sneak up on you, but with a little planning you can get your practice geared up for a fun day (or week) for both your staff and your patients. Here are a few quick and easy ideas to help you get in the spirit.

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How to Encourage Patients to Promote Your Eyecare Practice

Posted by Janelle Pauli on Thu, Aug 17, 2017 @ 14:08 PM

You can promote your eyecare practice all you want, but typically the strongest and most successful types of promotion will come from your current patients and their word of mouth recommendations to their friends and family. Without bluntly asking for patients to post reviews or share stories on social media there are ways you can encourage your patients to do this on their own throughout your office.

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How A Solar Eclipse Can Boost Awareness Around Your Optometric Practice

Posted by Jeff Rezabek on Tue, Aug 01, 2017 @ 14:08 PM

In 20 days, the Great American Total Solar Eclipse will travel coast to coast across the contiguous United States and will allow viewers in the lower 48 states see the Earth’s moon pass in front of the sun and block all or parts of the light’s path to Earth.

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