Opening an Optometry Practice Cold

Posted by Madhu Singh on Thu, Dec 06, 2018 @ 11:12 AM

Like many entrepreneurs, optometrists can work toward the goal of starting and owning an independent practice one day. The benefits of owning your own practice only begin with working for yourself. You can also control the messaging, branding, hiring, and overall direction of the practice over the years.

Of course, starting any business can be scary if you feel unprepared or don't have as much business background as you'd like. For most ODs, handling the finances and operational tasks of opening a practice can cause them to give up before they've given it a shot. That's why we've compiled all of our best information to prepare you for the reality of starting your own eyecare practice cold in this master post.

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Could You Increase Frame Ordering with an Improved Optical Hand Off?

Posted by Janelle Pauli on Tue, Oct 16, 2018 @ 10:10 AM

As an optician, there is a lot of pressure on you to make sales in the dispensary. But, if the optical hand off is rocky it could be affecting your frame ordering sales numbers. There are many different methods for practices to go about the hand off, and each of them have the opportunity for success. It really depends on your team, your patients, and your workflow to determine what will work best for you.

If you are struggling with your optical hand off you could try implementing these different strategies across a few months and then look at the numbers to see if one technique outperformed the others. If your practice has a proven method for optical hand off success we'd love to hear more about it in our comment section. 

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Get Your Optometry Software Playbook For Running A Modern Practice

Posted by Jeff Rezabek on Thu, Sep 20, 2018 @ 11:09 AM

Optometry has changed rapidly over the past ten years. New innovations have paved the path for streamlined workflows, enabling practices to seat more patients without extending hours or reducing the quality of care. Unfortunately, many practices have been slow to adopt these solutions, choosing outdated systems and processes that create inefficiencies and increase risks.

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Hiring & Training Newbie Opticians in Your Practice

Posted by Madhu Singh on Thu, Aug 30, 2018 @ 11:08 AM

Opticians spend almost as much time with patients as the ODs. Hiring a new optician can be nerve-wracking, especially if the candidate is new to the profession. However, with the help of practice management technology and our expert tips, you can set your new hires up for success before they start. 

Well-executed training and on-boarding can help make sure your practice's profits and productivity don't suffer from the transition. No matter if your new hires have limited eyecare experience or are seasoned opticians, we've rounded up the best advice, methods, and tools to make sure your new hire fits seamlessly into your practice in no time.

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How to Design Your Practice Like Apple Designs Products

Posted by Madhu Singh on Thu, Aug 09, 2018 @ 10:08 AM

Apple generates a well-deserved buzz around the design of its products year after year. The company blazed a path by choosing minimalist product design for maximum consumer appeal. With the aim of being user-friendly and streamlined, they focus on creating a product most consumers would find easy to navigate and visually appealing. How could you apply those principles to the design of your optometry practice?

Apple's mentality can transform the workflow, interior design, and frame board management of your practice quite easily. If you keep the patients' experience at the forefront of your mind, you could achieve the simplistic but nuanced aesthetic that patients respond well to. Read more for a detailed look into how you might attract more people to your products and boost sales like Apple.

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