The Official VisionWeb Blog

You've probably noticed that almost every successful eyecare practice has a promotional video that showcases its office, equipment, ODs, and team. Overall, these videos not only help inform patients before they walk through the door, but provide valuable content to share for PR, social media, and other brand recognition efforts.

We want to demystify video marketing for optometrists today by highlighting the top 4 things you need to keep in mind when planning a campaign. Keeping your videos concise, but investing a little bit of time and money into production will help you generate evergreen content.

Budget is probably the main reason you hesitate to purchase upgraded products for your practice. There might be a piece of furniture, a visual tool, or even patient entertainment product that you've been looking at, but haven't committed to yet. However, what if we said you don't need to spend more than $25 to upgrade your practice?

We want to share inexpensive and impactful products you can buy today to help patient or employee satisfaction. We hope there are a few things on this list that you didn't think of when buying the necessary equipment for day-to-day processes. Happy browsing!

Whether you’re a veteran practice owner with multiple establishments or you’re just starting out, there are a number of challenges every optometric practice owner faces.

Unfortunately, there isn’t always an easy or straightforward solution to these challenges. Owners have to use a mixture of effective management, updated technology, and clever sales strategy to create positive change within their practice.

Knowing your options and gaining advice from your peers can help you test different strategies that can overcome these common challenges in your practice.

Whether you're an optical technician looking to beef up your resume or an OD looking to hire a new tech for your office, we've got a list of some of the top traits and skills that the most effective technicians possess.

However, there isn't a precise formula for creating the best technician, because someone new in their career or with niche knowledge might be a better fit for your practice's needs than the most broadly experienced candidate.

This list of skills should get you thinking about what you're looking for in a tech and what you should be doing to beef up your skillset for your next job interview.

Your practice relies on insurance claims to generate revenue. However, common errors are resulting in denied claims, wasted time, and lost revenue. It’s time to be proactive about your claim management and maximize reimbursements for your patient visits.

Having to rework denied claims and resubmit them is only adding to the claims that your optometric billing manager has to submit. With a few adjustments to the office workflow and the right technology, you can focus less on reworking denials and more on submitting your claims right the first time. Read on to see what steps you can take today to stop being denied.