How to Generate More Patients for Your Optometric Practice

Posted by Madhu Singh on Tue, Jun 19, 2018 @ 10:06 AM

Growing your patient base in optometry can be a challenge when you consider direct, local competitors as well as online glasses and contact lenses brands that offer low prices or quick delivery. However, there are quite a few perks and benefits that your optometry practice can offer potential patients alongside the actual eye exam. With a little bit of brainstorming, creativity, and knowing your value, you can attract more patients as well as retain your current patients' loyalty. 

From creating a long-term marketing strategy to rethinking the layout of your space to social media posts, we've compiled the ultimate guide to attract more patients to your eyecare practice. If you're fresh out of ideas, read on to find some inspiration.

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4 Reasons Why You Lose Your Best Eyecare Practice Employee

Posted by Madhu Singh on Thu, Jun 07, 2018 @ 14:06 PM

If you've done your part in hiring or training a model employee who ended up leaving your practice after a few months, you're not alone. High turnover is a common concern among eyecare practices across the country. Even your top-performing employees can leave for a multitude of reasons including job satisfaction, salary, or lack of job growth. We understand that high retention and low staff turnover are necessary to maintain the efficiency of your eyecare practice.

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Dealing With Unpaid Patient Balances In Your Optometric Practice

Posted by Jeff Rezabek on Thu, May 31, 2018 @ 15:05 PM

Your primary focus in working in an optometric practice is delivering the highest quality of care to your patients. However, your practice is also a business, which means it relies on collecting payment from insurance claims, patients purchasing frames from your optical dispensary, and sometimes from a patient after the exam.

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5 Negotiation Strategies To Increase Optical Dispensing Sales

Posted by Jeff Rezabek on Tue, May 29, 2018 @ 15:05 PM

Negotiating prices on your optical dispensary’s showroom floor can quickly turn into making an agreement that doesn’t help your optometric practice. While negotiation tactics often benefit the buyer, there are strategies that the seller can apply to ensure a mutually beneficial agreement.

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3 Secrets For Managing Your Optometric Practice Staff

Posted by Jeff Rezabek on Thu, May 24, 2018 @ 15:05 PM

ODs can often attribute their success to their like-minded, hardworking staff. Unfortunately, a common challenge in the eyecare industry is hiring and managing staff members. High turnover rates make running an effective optometric practice difficult because of the challenges of training while continuing to operate on a full schedule. Below are some tips to help you manage your staff more effectively to avoid burnout and boost morale.

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