How to Attract Millennial Staff and Patients to Your Optical Practice

Posted by Madhu Singh on Tue, Jul 17, 2018 @ 12:07 PM

Millennials are the generation that grew up with readily available internet, knowledge at their fingertips, technology prowess, and options. They can be a powerful, well-educated addition to your optometry practice staff and will comprise up to 50% of your patient base by 2020. What systems do you currently have in place to make your optometry practice millennial-friendly for both your staff and prospective patients? 

Understanding what millennials look for in an eyecare exam isn't too difficult if you turn to social media and other readily available information about engagement. We've pulled together a few design, procedural, hiring, and business tips that can put your practice in the running for millennials who are looking for an optometrist or a new job. 

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4 Claims Management Lessons Learned

Posted by Madhu Singh on Thu, Jul 05, 2018 @ 10:07 AM

Being in the industry for almost 20 years, you pick up a few great learning lessons from clients, optometrists, software specialists, and other eyecare industry experts. We combed through the common mishaps ODs have with their insurance claims and saw four key bits of information that they learned on the way.

From talented optometric billers to comprehensive software, you can get a handle on your claim management with the right resources. Save yourself money, time, and headaches by reading the lessons we've learned from our claim management mistakes and triumphs. 

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How to Generate More Patients for Your Optometric Practice

Posted by Madhu Singh on Tue, Jun 19, 2018 @ 10:06 AM

Growing your patient base in optometry can be a challenge when you consider direct, local competitors as well as online glasses and contact lenses brands that offer low prices or quick delivery. However, there are quite a few perks and benefits that your optometry practice can offer potential patients alongside the actual eye exam. With a little bit of brainstorming, creativity, and knowing your value, you can attract more patients as well as retain your current patients' loyalty. 

From creating a long-term marketing strategy to rethinking the layout of your space to social media posts, we've compiled the ultimate guide to attract more patients to your eyecare practice. If you're fresh out of ideas, read on to find some inspiration.

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4 Reasons Why You Lose Your Best Eyecare Practice Employee

Posted by Madhu Singh on Thu, Jun 07, 2018 @ 14:06 PM

If you've done your part in hiring or training a model employee who ended up leaving your practice after a few months, you're not alone. High turnover is a common concern among eyecare practices across the country. Even your top-performing employees can leave for a multitude of reasons including job satisfaction, salary, or lack of job growth. We understand that high retention and low staff turnover are necessary to maintain the efficiency of your eyecare practice.

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Dealing With Unpaid Patient Balances In Your Optometric Practice

Posted by Jeff Rezabek on Thu, May 31, 2018 @ 15:05 PM

Your primary focus in working in an optometric practice is delivering the highest quality of care to your patients. However, your practice is also a business, which means it relies on collecting payment from insurance claims, patients purchasing frames from your optical dispensary, and sometimes from a patient after the exam.

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