Is It Time to Hire an Associate OD?

Posted by Madhu Singh on Thu, May 09, 2019 @ 14:05 PM

With new patient growth comes the need to change and grow your practice in size, number of people, or budget.

It's hard to know when it's time to expand your practice, but we can spot a few tell-tale signs that you need to hire a new employee or associate. Usually, having a full patient schedule at least two weeks in advance is a good indicator that your practice could afford to hire more help. However, hiring another optometrist is a big leap to take financially and logistically.

Make sure hiring an associate OD is the best move for you by investigating your options.

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The Best Goal Tracking Template for Optometrists

Posted by Madhu Singh on Thu, Apr 25, 2019 @ 14:04 PM

Developing a 3 or 5 year plan for your practice can be stressful, but it's something every independent optometrist usually creates in alignment with their personal career goals. Why shouldn't you do the same for your optical staff?

When your employees have measurable targets, they are more motivated to stay on track to meet sales requirements, bring in new patients, and gain promotions. However, providing guidance and direction is difficult when you have a team of individuals with different skills, interests, and personal desires.

That's why we created a goal tracking sheet that can help keep your staff on track, organized, and productive. Keep reading to learn how to create SMART goals and meet your annual targets together.

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New Ebook: Expert Staff Management Guide

Posted by Madhu Singh on Tue, Apr 09, 2019 @ 08:04 AM

We've found that staff turnover and other human resources issues can quickly stop the growth of your optometry practice. Starting with hiring the best people for your office culture, office managers and ODs can transform their staff with a few informed changes to their management style.

Evaluating your existing staff management processes, support policies, and organization is the first step to building an expert team. Our latest ebook, "Expert Staff Management in Eyecare", includes printable assets, management advice, and human resources tools that can support your eyecare staff. 

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How to Calculate New Patient Growth Per Year

Posted by Janelle Pauli on Thu, Apr 04, 2019 @ 13:04 PM

As an independent optometrist, it's important to make sure that you're measuring the right benchmarks in your practice. Not only are you seeing patients on a regular schedule, but you're also trying to manage an optometry business. Successfully doing both can be tricky to balance well. It's important to monitor where your practice is succeeding and failing.

Today, we're going to take a look at one important benchmark that you should be paying attention to at least on a yearly basis: New Patient Growth Per Year. If you're not successfully bringing in new patients each year, it's hard to say that you're truly running a successful eyecare practice.

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Opening an Optometry Practice Cold

Posted by Madhu Singh on Thu, Dec 06, 2018 @ 11:12 AM

Like many entrepreneurs, optometrists can work toward the goal of starting and owning an independent practice one day. The benefits of owning your own practice only begin with working for yourself. You can also control the messaging, branding, hiring, and overall direction of the practice over the years.

Of course, starting any business can be scary if you feel unprepared or don't have as much business background as you'd like. For most ODs, handling the finances and operational tasks of opening a practice can cause them to give up before they've given it a shot. That's why we've compiled all of our best information to prepare you for the reality of starting your own eyecare practice cold in this master post.

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