Managing Eye Care: 6 Tips for Keeping Your Practice HIPAA Compliant

Posted by Janelle Pauli on Tue, Mar 03, 2015 @ 10:03 AM

With employees in and out of your practice and new technologies on the rise, maintaining HIPAA compliance in all aspects of your business gets harder and harder. Keeping up with HIPAA requirements isn't going anywhere soon, if anything, it will likely continue to get harder. That's why we think it's important to have a plan of attack for maintaining security of patient information in your practice.

We've got 6 tips for managing eye care processes that could lead to different HIPAA pitfalls in your practice. We'll start out with risk analysis, and touch on things like employee compliance, social media use, and more.

Check Off These HIPAA Compliance Tips this Year

Start with Risk Analysis

managing eye care

While risk analysis is a requirement for Meaningful Use, even if you aren't participating, it's a good idea to perform a risk analysis on your practice. Performing a risk analysis will help you review and understand all aspects of your practice's physical safety, administrative safety, technical safety, office policies, and organizational requirements. This can be a big undertaking, but the advantages of knowing where risk could be in your practice are important.

Don't Ignore Employee Compliance

Your entire team needs to be HIPAA trained and certified. Keeping documentation of your staff's compliance is an important part of the process. On top of their training and certification, review their work stations and ensure that passwords and patient information are secure and protected. It's one thing to complete your HIPAA certification, and it's another to make sure employees are implementing those practices.

Read More

Staying on Top of Optical Business Trends with Optometry Software

Posted by Robert Fallon on Tue, Feb 24, 2015 @ 11:02 AM

With the 2015 year well underway, the changes to technology, equipment, and software in the healthcare industry haven’t slowed down and are still evolving every day. This “evolution” of healthcare IT is changing the way practices must approach and handle patients and their growing number of needs. With online trends consistently popping up it can be hard to stay in the loop of all of it, but with optometry software and other resources available to eyecare providers today, it is becoming a much more attainable and realistic goal to be an innovative leader with your practice!

3 Optical Business Trends You Can Keep Up with Using Optometry Software

Improved Patient Marketing Strategies

In 2015, more precise and targeted marketing strategies will prevail compared to sporadic shotgun optometry software trendsapproaches of the past.

The practices that can clearly define the best ways to reach their target market will become more efficient and prepared in 2015. Social media has evolved so that interactions between patients and practices can happen more frequently - and with proven real results. Programs within EHR software allow you to manage patient information and create patient profiles, that can help determine the demographics of your patient base. A better understanding of loyal patients will help practices understand the best ways to reach and market to new customers whether it's through social media or another marketing channel.

Read More

Online Lab Ordering Quick Tip: Using the Special Instructions Field

Posted by Janelle Pauli on Tue, Feb 17, 2015 @ 10:02 AM

VisionWeb's online lab ordering solution makes ophthalmic product ordering easier for both eyecare practices and optical labs. But if you're not using the system correctly, it's going to slow down your orders!

Using the Special Instructions Field for Quick Online Lab Ordering

Problem: Users placing online orders enter unnecessary information into the special instructions field causing orders to freeze because orders placed with special instructions have to be manually reviewed.

Read More

Social Media for Optometrists: Tools Your Practice Needs

Posted by Megan Ludzenski on Thu, Feb 05, 2015 @ 10:02 AM

We know that social media can be a lot to take on, especially in a busy eyecare practice. To successfully market your practice online, you need to do a lot of planning and make a little bit of a commitment of keeping up with your plan. Today, we want to share with you some tools we love for helping to ease the burden that you might be feeling when it comes to managing social media for your business. 

Social Media for Optometrists: Useful Tools

Read More

Why Your Optical Shop is Losing Customers to Online Retailers

Posted by Janelle Pauli on Tue, Feb 03, 2015 @ 10:02 AM

Last week we posted an article talking about different ways that your eyecare practice can fight back against online retailers. Because when it comes to eyeglasses, a lot of your competition is online. Understanding why your customers are choosing to leave you for Internet frames is an important step of being able to combat a plan against those lost sales.

We dug around and found some stats in a recent Hubspot article that explain some of the reasons why people are making purchases online, instead of in your optical shop. So let's take a minute and understand why exactly your customers might be making this decision.

3 Reasons You Could be Losing Customers in Your Optical Shop

Buying Influencers

In a study conducted by Shopper Approved, results found that the key factors influencing consumers to buyoptical shop online instead of locally were:

  • 25.4% said larger selection
  • 25% said better pricing
  • 24.7% said more convenient
  • 7.2% said time savings
  • 3.6% said easy to compare
  • 3.3% said no sales tax

Why You Should Care: Based on this data, selection, price, and convenience are the three most important factors pushing people to purchase online. Larger selection and reasonable prices are both things to keep in mind as you purchase your frame inventory. Another way to compete on the price factor is making sure that your customers understand the value of the price they are paying for your services, products, and expert knowledge.

Read More