Why You Should Support Your Local Eyecare Practice

Posted by Megan Ludzenski on Tue, Apr 21, 2015 @ 10:04 AM

As an eyecare practitioner, you understand the value that you and your staff of professionals offer to the patients in your community, but sometimes it can be difficult to get patients to understand the importance of supporting their local practice. That's why we have created this patient focused article that stresses the importance of supporting local practices, and other local businesses within your community. We hope you will share this within your communities to inspire your patients. 

6 Reasons to Support Your Local Independent Eyecare Practice

1. Local Businesses Help Support Your Local Economylocal eyecare practice

Local businesses put more of their revenue back into the local economy compared to larger chains. The same is true for local eyecare practices. A recent article by the Huffington Post shated an infographic stating that when spending $100 at a local business, $68 goes back into the local economy, compared to spending $100 at a large chain where only $48 goes back into the local economy. In addition, the majority of the taxes you spend locally stay local, meaning that by supporting your local eyecare practice, you are helping fund schools, police, and fire departments. By supporting local businesses, everyone wins from an economic stand point.

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Should You Waste Your Time Reading Optometry eBooks?

Posted by Janelle Pauli on Thu, Apr 16, 2015 @ 10:04 AM

The Internet is full of all kinds of information, and it's easy to get sucked into spending countless hours online searching for information that's relevant to you. And you can often spend more time reading through the bad than the good. We understand that, and don't want to waste your time giving you content that won't help you make improvements in your practice.

That's why we have this quick and easy flow chart that you can use to help determine, in less than two minutes, if our optometry eBook is going to be worth your time. Take a look and find out!

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Eyecare Industry News: The Future of Optical Technology

Posted by Robert Fallon on Wed, Apr 15, 2015 @ 15:04 PM

Trends in the optical world these days don’t seem to last very long. With a constantly changing environment, it can be tough to know which trends are legit and which will fall out quick. A major factor to these developments is technological innovation surrounding eyewear. Brands are constantly pushing the envelope on what they can include with their products and what will sell in today’s fast-paced environment.

Our friends at The Optical Vision Site recently posted, Will Smart Glasses Change The Way We Shop?, to convey the thought that Smart Glass and Augmented Reality (AR) eyewear is the supposed answer to the future of frames. This guest post will go through the development and execution of these products in the market, and what trends to look out for. The threat of this technology is explored, and the threat of competition from tech giants is combated.

Eyecare Industry News:
Innovation in Augmented Reality

Over the last 30+ years in the eyecare industry, there have been many “trends” that eyecare professionals have ignored as “it won’t effect” them. Think about: 1-800CONTACTS, Big Box Optical, Wal-Mart, One Hour Glasses, Online Optical, and Warby Parker. Each of those brought major changes to the optical industry and many eyecare providers were not listening and adapting to new paradigms.

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Why You Should Never Use an Online Ordering Solution

Posted by Megan Ludzenski on Tue, Apr 07, 2015 @ 10:04 AM

There have been rumors floating around the eyecare indsutry, stating that online ordering is the way to go, claiming that it is more efficient than traditional methods of phoning or faxing in orders to your labs. We are here to put those rumors to rest, and explain to you why online ordering is the absolute worst and least efficient process for your practice!

6 Reasons Online Ordering Is the Last Thing Your Staff Should be Doing

1. It is more fun to contact each of your labs individually.

Why would you ever want all of your labs in one central site? Using an online ordering solution just seems too good to be true. It is best to contact each lab individually, either on the phone or by visiting their individual websites, that way you spend a good portion of your day placing orders and less time with patients actually in your office. 

2. You miss out on the element of surprise.

online ordering solution

When you place your orders online, you're able to check the status and track the order, and who wants that? There are some things that should just be left to the imagination, that's why traditional methods are best. Your patients want to get their products when they least expect it anyway, right? They never call to see if their order is ready. So make sure you order over the phone so you can't easily check when their new frames will be in!

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How to Use Hashtags in Social Media for Optometry

Posted by Megan Ludzenski on Wed, Mar 18, 2015 @ 14:03 PM

Social media is always changing, making it hard to keep up with all of the different trends.One trend that seems to be growing noticeably is the use of hashtags. Hashtags found their fame on Twitter, and have now spread to various social media sites, making them an important social media tracking tool. Our friends at The Optical Vision Site recently posted a blog on Hashtags for Eyecare Professionals, that we would like to share with you today.

social media for optometryUsing Hashtags in Social Media for Optometry

The use of hashtags has grown. Eyecare professionals can take advantage of hashtags in many ways via Facebook, Instagram, Pinterest, and of course Twitter. You may even have been engaged in a contest or promotion using hashtags. Hashtags have become like a ‘coupon coding’ to track results and to get referrals.

Yes, #hashtags can be #overused #annoying #unreadable and #i #personally #find #them #irritating #but #know #they #are #important, which is why this post is being written. There are many popular hashtags that eyecare professionals can use via their social media, besides #Eyecare, #optical, #eyedoctor, #eyeglasses, #sunnies, #sunglasses, #sunwear, #contactlens, #optometrist, #optician, #eyehealth, yada yada yada…

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