Optical Resources to Help You Find Your Next Employee

Posted by Megan Ludzenski on Wed, May 20, 2015 @ 14:05 PM

Finding new staff members can prove to be quite the challenge for many eyecare practices. With high turnover rates and unqualified candidates it can be a chore to find a valuable employee who is willing to stick around. There are so many resources out there and it can be difficult to know which ones are best to use when looking for the perfect new member for your team. Our friends at The Optical Vision Site recently posted an article that presents some of the options available to your practice while discussing some of the pros and cons of using these resources for job posting.

optical resourcesOptical Resources to Help Find Valuable Eyecare Staff

Finding ophthalmic staff seems to be even more of a challenge today than ever. Your staff is one of your top assets, and the search for the perfect person can seem unending as well as a hassle. In reality, you should always be recruiting potential staff members, whether you need them or not. Keeping a database of names of potential staff members will hold you in good stead and could help you avoid the hassles that come with job posting.

For many people, the first place they go to are the traditional online resources. While these are easy and economical, you may not get the results you want. These include websites such as:

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Your Guide to Creating the Best Optical Social Media Post

Posted by Megan Ludzenski on Tue, May 12, 2015 @ 10:05 AM

Perfecting your social media game can prove to be quite the challenge at times. We know that your practice keeps you extremely busy and that social media can sometimes get pushed to the very bottom of your to-do list. That is why we want to share with you some strategies that will help you master the craft of creating great posts that will get your followers more involved with your practice.

Before we break down the specific requirements for each different platform, it is helpful to start with some general guidelines that will help your social media presence overall:

  • Share content multiple times can help drive more traffic and reach new followers (if you are re-posting weeks or months apart).
  • Share non-promotional company information helps your practice seem more transparent and builds a community with your followers.
  • Pay attention to your profile pictures and bios, they provide strong 1st impressions for your practice.
  • Use one voice and tone across all of your platforms to keep your branding aligned.
  • Avoid posting the exact same thing, word for word, across platforms.
  • Use tools like bit.ly to shorten your links.
  • Include images in your posts when you can to boost engagement.
  • Hashtags are no longer just for Twitter, you can use them in different ways across all social media platforms.

A Guide for Creating the Best Optical Social Media Posts Across Various Platforms

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Claims Processing Classroom: Understanding Primary Insurance with Medicare

Posted by Shane Shepherd on Thu, May 07, 2015 @ 10:05 AM

Shane Shepherd is new to the VisionWeb team, and he brings with him tons of billing, coding, and claims processing experience from years of working with eyecare practices. You'll be seeing a lot more of him on the blog dropping all kinds of insurance related knowledge! Today, he is going to talk about a common question that he gets about primary, secondary, replacement, and supplemental insurance claims, specifically in regards to Medicare.

Claims Processing Tip: How to Understand Primary Insurance with Medicare

How do I know which insurance is Primary?claims processing classroom

For starters, it's not always easy to determine which insurance is primary, especially when Medicare is involved. Half the time patients don't recognize Medicare as insurance, or understand that it is applicable to their Optometrist visits.

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Optical Resources: Investing in Business Cards for Your Entire Team

Posted by Megan Ludzenski on Tue, May 05, 2015 @ 10:05 AM

We spend a lot of time discussing social media as an inexpensive marketing tool for your eyecare practice, but there are some traditional marketing methods that still prove to be strong.Today, we want to share with you a guest post from Daniel Feldman, CEO of dba designs & communications. In this guest post, Feldman explains how business cards reveal more about your practice than just contact information.

optical resourcesOptical Resources: Card Your Employees

Over the years we have spoken with many practice owners whose business cards leave a lot to be desired. Even in this hyper digital age, that 3.5” x 2” piece of paper says a lot about who you are and what you do. I was reminded of that just last week when I was introduced to a recently hired newspaper representative who after three weeks didn’t have their business cards yet. Does anyone else find it somewhat ironic that someone who works for an entity that publishes each and every day, rain or shine, wouldn’t have business cards on their very first day of work? However I digress…

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Optical Resources: Earning Your CE Credits for 2015

Posted by Sharon Chin on Thu, Apr 30, 2015 @ 10:04 AM

Keeping in touch with the latest technology, government regulations, and even medical conditions is important for all practicing ODs, but it can be a hassle to complete your CE credits when it usually means attending CE classes out of town. What if we told you that you could complete all of your CE credits in one weekend, without leaving your home or practice?

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