Optical Resources: Do Online Reviews Give You The Heebie-Jeebies?

Posted by Janelle Pauli on Thu, Oct 16, 2014 @ 10:10 AM

Today, more and more people are turning to the Internet to get information about products and services they are interested in. And with popular review sites, like Yelp, it has become even easier for customers to give feedback about any business, both good...and bad. And whether you're receiving good or bad reviews, there's an appropriate response for handling each one.

Bad reviews can be hard to deal with. After reading something bad about your practice it's easy to get defensive about the situation, and you may be even more frustrated if the review is a one sided version of the whole story. But, the bad review is out there and responding negatively will only draw more attention. So, how do you handle a bad online review? We've got a few tips of what you shouldn't do when dealing with negative reviews!

Optical Resources and Advice to Ignore When Youoptical resources Get a Negative Online Review

Don't Become a Part of the Conversation

The number one thing not to do - ignore the bad review. If you have the opportunity to publicly respond to the issue at hand, you should. That way, potential customers who read the review know that you're responsive and are looking for ways to help resolve the issue. While it's important to address the problem with a response to the bad review, the next step is to take the conversation offline so that both parties can express their concerns and agree upon a solution without bringing in more attention.

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What You Might Have Missed at Vision Expo West

Posted by Janelle Pauli on Tue, Sep 23, 2014 @ 10:09 AM

Fresh off the plane from Vision Expo West in Las Vegas and we wanted to share a quick recap in case you missed it. The show in Vegas is always fun (and tiring), and we had a great time meeting up with everyone who stopped by the booth! So, what were we doing to keep ourselves busy at the show? Read on to find out!

The Vision Expo West Recap for Anyone Who Missed It

Software Demos

The main attraction in our booth was Uprise, our cloud-based practice management & EHR software. If you were at the show and got the chance to stop by the booth and see Uprise for yourself we encourage you to download our eBook, The Ultimate Buying Guide for Practice Management Software, to help you sift through all of the different software options you saw at the show. We know that making the switch to a new system is a big investment for your office so we want to make sure that you have all the tools and resources to help you make the right decision!

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Meaningful Use Criteria for ODs: Get Up to Speed with the Latest News

Posted by Janelle Pauli on Tue, Sep 09, 2014 @ 10:09 AM

When it comes to all of the new government regulations surrounding healthcare, your practice is constantly being hit with changes to processes and rules. It's hard to keep up with all of the updates, and it takes time away from the time that you want to be spending with patients, not running over the latest Meaningful Use criteria rules and regulations.

Recently, there have been changes made to The Meaningful Use Incentive Program. As you know, these changes can get pretty technical, so if you want all of the details you should check out this document, otherwise, we're going to try and sum it up for you. The new Meaningful Use rule ultimiately gives more flexibility to providers who are unable to fully implement a 2014 Certified EHR software for a reporting period in 2014, and the start of Stage 3 has been pushed to 2017 at the earliest.

Recent Changes Affecting Meaningful Use Criteria for ODs

Because so many eligible professionals were unable to implement a 2014 certified EHR in 2014 due to vendor's not being able to provide proper software, updates, or training, the rules have been changed so that eligible professionals have more flexibility to use both 2011 and 2014 Certified EHR systems to attest to Meaningful Use this year. We've broken down 5 scenarios that you might find yourself in:

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Managing Eye Care: Should You Become an Eyewear Affiliate?

Posted by Janelle Pauli on Wed, Aug 20, 2014 @ 14:08 PM

If you're a small independent eyecare practice you are probably already very aware that it can be hard to keep up against online frame companies, and it's easy for your optical dispensary to quickly become a show room for customers who will eventually purchase their frames through an online retailer. When it comes to managing eye care practices, you need to be able to keep up with the competition when it comes to sales! Our friends at The Optical Vision Site recently wrote a post about the options, advantages, and disadvantages of becoming an eyewear affiliate.

Managing Eye Care:
The Pros and Cons of being an EyeweariStock_000011349701Small Affiliate

The great online eyewear debate rages on. Have you ever thought about becoming an eyewear affiliate? Affiliates or Associates in Amazon Speak are marketing programs in which you can sell products online via a parent company (Oakley, Frames Direct, Nordstrom, etc.) to generate sales. You do not have to stock and deliver products. People find you via the web and order through the ad you put on your website. You make money based off commission (1-20%) on each sale generated.

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Optical Practices: How to Help Introduce New EHR Software

Posted by Kate Nabinger on Thu, Jul 31, 2014 @ 11:07 AM

When making the plunge into new EHR software, optical practices will oftentimes experience resistance from long-standing staff members who are opposed to the changes. The only way to sincerely address your coworkers feelings of distress is to understand what is happening from their perspective, and explain how new software will have a positive impact on their workflow.

How Your Staff Will be Affected in Your Optical Practices

Front-Office Workflow

The front office has a lot of pressure to make that initial impression on patients. A poor experience upfront could lead patients to feeling unappreciated or undervalued in your office, so the fears of switching software for these staff members are completely valid. It is hard to maintain a positive attitude and efficient task-performance when you are frustrated and trying to understand something new. 

On the bright side, though, explaining benefits of software to your front-office staff should be a total breeze. Scheduling suddenly becomes easier, as multiple staff members can now view and alter the appointment book at once, and no one ever has to make follow up calls because they are all automated. All data is entered directly into the system and made available at the optometrist’s fingertips. And speaking of information at your fingertips, the patient portal allows your patients to make appointments, submit inquiries, and view educational materials all online, saving your front-office team precious time.

Be the eyes of your Optical Practice!

Exam Lane Workflow

The exam itself is the most important part of a patient’s visit, as it determines everything. Using EHR means that there are no more paper documents for doctors to scribble over, and entering information only takes a few clicks. Everything is saved, safe and sound, and diagnosis and treatment suggestions are even offered at the end. Patients can then share their pharmacy location, and an electronic copy of their prescription can be sent out immediately.

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