How You Can Make Meaningful Connections at Vision Expo West

Posted by Jeff Rezabek on Tue, Aug 23, 2016 @ 14:08 PM


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Educating Your Patients on the Costs of Their Spectacle Lenses

Posted by Janelle Pauli on Thu, Aug 18, 2016 @ 15:08 PM

We know competition against cheaper eyewear retailers online can be tough. But we also think that education is one of your most powerful tools for combating against stiff online competition. Not only can you educate them on the benefits of the expertise and knowledge provided by you and your staff, but you can also school them on how the cost of their eyewear isn't any different than the costs they are likely spending on other common bills every month.

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How Your Optical Practice Can Compete Against Amazon

Posted by Jeff Rezabek on Wed, Aug 17, 2016 @ 12:08 PM

There’s nothing wrong with a little competition, but having a full understanding of who your competitors are and how your optical practice can compete against them will help you educate your patients on making informed buying decisions for their eyecare needs.

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5 Optical Marketing Resources that Will Get Your Practice Noticed

Posted by Jeff Rezabek on Tue, Aug 09, 2016 @ 14:08 PM

In the eyecare industry, especially when you only see many of your patients once or twice a year, staying top of mind is important to maintain your patient count, increase new patient acquisition, and assist with frame sales. And, in order to stay top of mind, your practice needs to increase communication and visibility within your community. This is where a strong optical marketing strategy comes in.

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Claim Management Reports You Should Really Pay Attention To

Posted by Janelle Pauli on Tue, Jul 26, 2016 @ 15:07 PM

If you're the manager of your practice's billing cycle and claim filing process we know it can be a whirlwind to keep your head wrapped around every last claim filed in your practice. That's why you need a claim filing solution that gives you quick access to reports that make it easier to manage and keep a pulse on all of your claims. But, we have even noticed that a lot of people who are using this type of claim filing solution aren't taking advantage of the benefits that come with regularly monitoring key reports.

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