Why You'll Love VisionWeb's New Optical Ordering Dispenser Notes Feature

Posted by Janelle Pauli on Thu, May 26, 2016 @ 14:05 PM

The Dispenser Notes feature is here for all VisionWeb ordering customers! This new feature will help make online optical ordering more efficient for your practice. The Dispenser Notes field is there for you to make notes about an order for internal use only in your practice. Any notes entered into this field will not be sent to the lab with your order. We know there are times when you need to make a special note for yourself about an order you place, so our team set out to make it happen! 

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Social Media for Optometry: Pinterest or Facebook Advertising?

Posted by Janelle Pauli on Tue, May 17, 2016 @ 14:05 PM

Our friends at The Optical Vision Site are always providing us with great ideas for boosting your practice's marketing and merchandising efforts. This month, we're featuring a great article from them about the benefits that Pinterest could have on your eyecare practice. There's no denying that Pinterest has a lot of users, but is it a good fit for your practice's social media strategy?

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Tips for ECPs: Public Speaking for Optometrists

Posted by Janelle Pauli on Tue, May 10, 2016 @ 14:05 PM

Public speaking can be an intimidating and nerve-racking situation for a lot of people, especially if it's not something you have to do very often. As an eyecare provider there are times when public speaking might fall on your shoulders, whether it's presenting to a school, local chamber of commerce, or teaching a CE class

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Optical Resources: How to Remove Yelp Reviews

Posted by Janelle Pauli on Tue, May 03, 2016 @ 14:05 PM

Just about every business is going to come across a bad online review at some point. It happens to everyone, but what about those Yelp reviews that are unfair and portray an inaccurate or exagerated explanation of the situation at hand. Especially if your business doesn't get a lot of reviews in the first place, one negative review blown out of proportion can hurt your rating and may cause hestiation from new patients. 

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Improving The Patient Experience in Your Optical Shop

Posted by Janelle Pauli on Thu, Apr 28, 2016 @ 14:04 PM

The patient should be the number one priority in your practice at all times. So what are some of the ways you and your team go above and beyond to provide the best possible patient experience? The better the experience your patients have, the more likely they are to purchase products from your optical shop, and the more likely they are to return to your practice in the future, or better yet, spread the good word about your practice. 

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