Optical Resource for Starting a Small Business

Posted by Jeff Rezabek on Tue, Nov 06, 2018 @ 12:11 PM

Thinking about starting your own practice, or maybe opening an eyecare related business, but don't know where to start? The kind folks at The Optical Vision Site have found an optical resource for starting your small business.

We want ODs and the entire optical staff to feel empowered as small business owners. That's why we hope you utilize the following online resources, both free and paid, before making transformational business decisions. Read on to find organizations, information, and meetings to grow your practice.

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Eyecare Practice vs Amazon: How Can ODs Win?

Posted by Jeff Rezabek on Tue, Oct 23, 2018 @ 11:10 AM

There’s nothing wrong with a little competition, but having a full understanding of who your competitors are and how your optical practice can compete against them will help you educate your patients on making informed buying decisions for their eyecare needs.

This featured article comes from the folks at The Optical Vision Site. In this post, they provide some great tips on how your practice can compete against retail giant, Amazon.

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How to Run an Eco-Friendly Eyecare Practice

Posted by Madhu Singh on Thu, Oct 18, 2018 @ 11:10 AM

Sustainable living is having a moment. An over $200 billion moment. Powerful consumers are calling for more supply chain transparency, eco-friendly products, and dedication to green living. How can your eyecare practice meet the demands of these consumers?

Besides stocking up on eco-friendly eyecare products, there are many ways you can promote a green earth through your processes and workflows in your practice. If you're going through the trouble of revolutionizing your methods, marketing for eco-friendly customers is also important. Read on to find environmentally conscious alternatives to your existing practices.

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Could You Increase Frame Ordering with an Improved Optical Hand Off?

Posted by Janelle Pauli on Tue, Oct 16, 2018 @ 10:10 AM

As an optician, there is a lot of pressure on you to make sales in the dispensary. But, if the optical hand off is rocky it could be affecting your frame ordering sales numbers. There are many different methods for practices to go about the hand off, and each of them have the opportunity for success. It really depends on your team, your patients, and your workflow to determine what will work best for you.

If you are struggling with your optical hand off you could try implementing these different strategies across a few months and then look at the numbers to see if one technique outperformed the others. If your practice has a proven method for optical hand off success we'd love to hear more about it in our comment section. 

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5 Book Recommendations for Managing Your Optometry Practice

Posted by Madhu Singh on Thu, Oct 11, 2018 @ 12:10 PM

You might have enjoyed our non-eyecare related book recommendations to help you unwind after an endless stream of exams and paperwork. Although leisure reading is necessary, you might also crave some bigger picture advice on marketing your practice, managing your team, and staying afloat financially.

We've scoured self-help books, small-business guides, and CEO biographies to choose which books are most applicable to optometrists and other eyecare professionals. Keep reading to find out the top 5 growth-oriented books to add to your reading list this year.

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