Opening an Optometry Practice Cold

Posted by Madhu Singh on Thu, Dec 06, 2018 @ 11:12 AM

Like many entrepreneurs, optometrists can work toward the goal of starting and owning an independent practice one day. The benefits of owning your own practice only begin with working for yourself. You can also control the messaging, branding, hiring, and overall direction of the practice over the years.

Of course, starting any business can be scary if you feel unprepared or don't have as much business background as you'd like. For most ODs, handling the finances and operational tasks of opening a practice can cause them to give up before they've given it a shot. That's why we've compiled all of our best information to prepare you for the reality of starting your own eyecare practice cold in this master post.

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Salary Requirements for Optometry Staff

Posted by Madhu Singh on Tue, Dec 04, 2018 @ 11:12 AM

Doing some research on the average salary or range for your job title is a good idea before interviewing for new jobs, hiring a new staff member, or entering an industry. We know you want to position yourself as an attractive practice for top-skilled candidates, so we're here to help.

We hope this can be a good jumping off point for any pay rise discussions or those who are opening a new practiceAs with all salaries, these vary based on the median income of the location. 

Use Glassdoor to specify the salary range for your specific city, state, or company. Let us know if you have any hiring tips or tricks in the comments below.

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Optical Resource for Starting a Small Business

Posted by Jeff Rezabek on Tue, Nov 06, 2018 @ 12:11 PM

Thinking about starting your own practice, or maybe opening an eyecare related business, but don't know where to start? The kind folks at The Optical Vision Site have found an optical resource for starting your small business.

We want ODs and the entire optical staff to feel empowered as small business owners. That's why we hope you utilize the following online resources, both free and paid, before making transformational business decisions. Read on to find organizations, information, and meetings to grow your practice.

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Eyecare Practice vs Amazon: How Can ODs Win?

Posted by Jeff Rezabek on Tue, Oct 23, 2018 @ 11:10 AM

There’s nothing wrong with a little competition, but having a full understanding of who your competitors are and how your optical practice can compete against them will help you educate your patients on making informed buying decisions for their eyecare needs.

This featured article comes from the folks at The Optical Vision Site. In this post, they provide some great tips on how your practice can compete against retail giant, Amazon.

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How to Run an Eco-Friendly Eyecare Practice

Posted by Madhu Singh on Thu, Oct 18, 2018 @ 11:10 AM

Sustainable living is having a moment. An over $200 billion moment. Powerful consumers are calling for more supply chain transparency, eco-friendly products, and dedication to green living. How can your eyecare practice meet the demands of these consumers?

Besides stocking up on eco-friendly eyecare products, there are many ways you can promote a green earth through your processes and workflows in your practice. If you're going through the trouble of revolutionizing your methods, marketing for eco-friendly customers is also important. Read on to find environmentally conscious alternatives to your existing practices.

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