Managing Eye Care: Should You Become an Eyewear Affiliate?

Posted by Janelle Pauli on Wed, Aug 20, 2014 @ 14:08 PM

If you're a small independent eyecare practice you are probably already very aware that it can be hard to keep up against online frame companies, and it's easy for your optical dispensary to quickly become a show room for customers who will eventually purchase their frames through an online retailer. When it comes to managing eye care practices, you need to be able to keep up with the competition when it comes to sales! Our friends at The Optical Vision Site recently wrote a post about the options, advantages, and disadvantages of becoming an eyewear affiliate.

Managing Eye Care:
The Pros and Cons of being an EyeweariStock_000011349701Small Affiliate

The great online eyewear debate rages on. Have you ever thought about becoming an eyewear affiliate? Affiliates or Associates in Amazon Speak are marketing programs in which you can sell products online via a parent company (Oakley, Frames Direct, Nordstrom, etc.) to generate sales. You do not have to stock and deliver products. People find you via the web and order through the ad you put on your website. You make money based off commission (1-20%) on each sale generated.

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Optical Practices: How to Help Introduce New EHR Software

Posted by Kate Nabinger on Thu, Jul 31, 2014 @ 11:07 AM

When making the plunge into new EHR software, optical practices will oftentimes experience resistance from long-standing staff members who are opposed to the changes. The only way to sincerely address your coworkers feelings of distress is to understand what is happening from their perspective, and explain how new software will have a positive impact on their workflow.

How Your Staff Will be Affected in Your Optical Practices

Front-Office Workflow

The front office has a lot of pressure to make that initial impression on patients. A poor experience upfront could lead patients to feeling unappreciated or undervalued in your office, so the fears of switching software for these staff members are completely valid. It is hard to maintain a positive attitude and efficient task-performance when you are frustrated and trying to understand something new. 

On the bright side, though, explaining benefits of software to your front-office staff should be a total breeze. Scheduling suddenly becomes easier, as multiple staff members can now view and alter the appointment book at once, and no one ever has to make follow up calls because they are all automated. All data is entered directly into the system and made available at the optometrist’s fingertips. And speaking of information at your fingertips, the patient portal allows your patients to make appointments, submit inquiries, and view educational materials all online, saving your front-office team precious time.

Be the eyes of your Optical Practice!

Exam Lane Workflow

The exam itself is the most important part of a patient’s visit, as it determines everything. Using EHR means that there are no more paper documents for doctors to scribble over, and entering information only takes a few clicks. Everything is saved, safe and sound, and diagnosis and treatment suggestions are even offered at the end. Patients can then share their pharmacy location, and an electronic copy of their prescription can be sent out immediately.

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How to Train Small Practices with a New Practice Management Solution

Posted by Sharon Chin on Tue, Jul 22, 2014 @ 10:07 AM

Small practices don’t usually get to enjoy the budget and resources that large practices have access to. And when it comes to training with a new practice management solution, it can be hard to dedicate time to training when your small practice is already short of staff and resources. Today, we’re here to show you a few tips about how to manage training in a small practice.

4 Ways to Help with Training Your Small Practice with a New Practice Management Solution

Start “Lunch and Learn” Sessions

Training is absolutely critical to the success of the implementation process. Now it’s all about staying on course and dedicating time to training. But we know that it can be hard to get your staff to train during office hours when your practice is open, and you don’t want to lose patients along the way. So a good way to get your staff to complete training is to bring lunch in, so they can learn during their lunch hour. And if you choose a cloud-based practice management and EHR system, you can assign homework so that your staff may practice and complete tutorials from home.

And even if you have the resources to block out an entire week to training, don’t forget it can get intense and stressful when done without a break. To prevent your staff from being counterproductive, break up training sessions to short periods of time and let your staff catch a break! Practice Management Solution Training

Train On Relevant Modules 

A common misconception practices have is thinking that every employee needs to learn every feature of the EHR software. This will only lead to confusion and frustration among staff and delay the training process. Your staff should only be trained on areas that they are going to use. After you define their roles and tasks, certain EHR vendors allow you to assign separate training modules. So only train them on modules that are relevant to their roles.

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5 Job Hunting Tips All Optometry Students Need to Read

Posted by Janelle Pauli on Thu, May 22, 2014 @ 10:05 AM

It's graduation season! Which means a new graduating class of Optometry students is entering the workforce. And we know that Optometry students have options when deciding what's next for their career. Our friends at Local Eye Site, a website that empowers eye care organizations to recruit Optometrists, Ophthalmic Technicians, Opticians, and Optical Sales people, have come up with a list of 5 tips for helping recent Optometry students with their job search.

What Optometry Students Should be Doing on Their Search for a Career

OptometryFew things in this world are as simultaneously necessary, stressful, and generally misunderstood as the job search process. You attend Optometry School for a number of years, maybe do a residency, work hard to absorb as much knowledge as you can, and then someone stands on a stage one day in May and tells you it's time to face the reality of long-term, perpetual employment. You're thrown into the job search with minimal preparation, and the worst part is you thought you were ready for it.

In this article, you'll find out some of the five most important things Optometry students should know about the job search process, before you turn the tassel. That way, when the time comes to finally begin your search, you'll have a good idea of where to begin. Ready? You will be after reading this.

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Optical Dispensing | Tips for Boosting Efficiency in Your Practice

Posted by Janelle Pauli on Tue, May 20, 2014 @ 10:05 AM

We know that you have a lot of processes in your office from scheduling to claim filing to billing to ophthalmic product ordering. But there are a lot of tips and tricks here and there to make the most of these processes and use them to boost efficiency in your office.

That is the point of process, right? To make things more efficient? Right. So we put together a wide variety of quick tips for optical dispensing that will help you become more efficient across the board in your eyecare practice. These tips won't be total game-changers for your office either, just a few tips that won't take long to implement in your office!

5 Optical Dispensing Tips to Become More Efficient in Your Practice

optical dispensing1. Discover Your Inefficiencies

Before you can really take advantage of making your practice more efficient, you need to figure out which tasks are most inefficient. Every practice is different, so figuring out where your inefficiencies lie is important because what works for one office, might not work the same in another.

This is where you come in. Talk to your staff and take inventory of the processes you have in place in your office currently. Ask yourself and your staff a few questions. What is holding the practice back? Which processes waste the most time and resources? What processes are frustrating your staff?

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