Optical Resources: Interview Questions to Land You the Perfect Candidate

Posted by Janelle Pauli on Thu, Apr 11, 2019 @ 08:04 AM

At some point, your eyecare practice is going to experience staff turnover and you're going to hunt for a new hire in your practice. Searching for new employees might not be common practice for you if you've had staff that have stuck around for years. To help get you prepared for hiring your next practice superstar we've compiled a list of some of our favorite interview questions to ask in this optical resources blog.

Some practices may choose to hire for skill over personality or vice versa. There isn't necessarily a right or wrong answer in every scenario, but it's important to make sure that each candidate can solve problems, think on their feet, and will fit in with the current culture and team you have established in your practice.

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8 Skills the Best Optical Technicians Should Have

Posted by Janelle Pauli on Thu, Mar 28, 2019 @ 13:03 PM

Whether you're an optical technician looking to beef up your resume or an OD looking to hire a new tech for your office, we've got a list of some of the top traits and skills that the most effective technicians possess.

However, there isn't a precise formula for creating the best technician, because someone new in their career or with niche knowledge might be a better fit for your practice's needs than the most broadly experienced candidate.

This list of skills should get you thinking about what you're looking for in a tech and what you should be doing to beef up your skillset for your next job interview.

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2 Things Every Practice Should Outsource

Posted by Madhu Singh on Thu, Mar 21, 2019 @ 14:03 PM

Your optometry practice does it all.

From managing payroll and accounting to digital marketing and hiring, you probably feel stretched thin during the busy season. In order to spend the majority of your time providing your patients the best care and attention possible, you might need to outsource some of your responsibilities.

Depending on the size and needs of your practice, most of your responsibilities need to be done in-house. However, there are a few areas where you can trust external experts to take over. Sometimes, it even saves you money and boosts patient care in the long-run. Keep reading to find out 2 areas where outsourcing can be beneficial to running your modern eyecare practice.

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Eyecare Practice Resources: A Simple Guide for Your First Trunk Show

Posted by Janelle Pauli on Tue, Mar 19, 2019 @ 13:03 PM

Every eyecare practice is looking for ways to promote their practice and stand out from the competition. Holding a trunk show is one creative way to help reach new goals in your practice. But be wary, a successful event is going to require a lot of planning and effort. It's not as simple as slapping up a flyer in your practice in hopes that will draw enough attention to the event.

Labeling your event as a trunk show might not be the best way to resonate with your client base either. Think about a theme for your event and a creative title that might lure in attendees. Something like, Fall Eyewear Fashion Show and Sale is likely going to catch more attention than an event called, Dr. Smith's Trunk Show.

There is a lot to think about when planning any event. And, if you aren't a seasoned event planner, it can be easy to overlook some details. While there isn't a tried and true formula for success, we've got some steps for you to take to ensure trunk show success at your next event.

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How To Instantly Improve Your Optical Dispensing Sales

Posted by Jeff Rezabek on Tue, Mar 05, 2019 @ 11:03 AM

Your optical dispensing sales are up against a lot of competition. However, they are still an important contributor to your optometric practice profits. If you’re struggling to capture optical dispensing sales in your practice, there may be a fix simpler than you think.

Smile.

Have you ever notice how most advertisements show a person smiling? It’s not a coincidence. Smiling faces in advertisements improve the buyer’s perception of the product and desire to trust the person selling it to them. Can you use the same approach in your optometric practice?

Whether on the phone or in person, communicating with a smile can positively influence the patient relationship. In this post, we’ll explain how the power of a simple smile can be used to improve your optical dispensing sales.

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