How to Use Hashtags in Social Media for Optometry

Posted by Megan Ludzenski on Wed, Mar 18, 2015 @ 14:03 PM

Social media is always changing, making it hard to keep up with all of the different trends.One trend that seems to be growing noticeably is the use of hashtags. Hashtags found their fame on Twitter, and have now spread to various social media sites, making them an important social media tracking tool. Our friends at The Optical Vision Site recently posted a blog on Hashtags for Eyecare Professionals, that we would like to share with you today.

social media for optometryUsing Hashtags in Social Media for Optometry

The use of hashtags has grown. Eyecare professionals can take advantage of hashtags in many ways via Facebook, Instagram, Pinterest, and of course Twitter. You may even have been engaged in a contest or promotion using hashtags. Hashtags have become like a ‘coupon coding’ to track results and to get referrals.

Yes, #hashtags can be #overused #annoying #unreadable and #i #personally #find #them #irritating #but #know #they #are #important, which is why this post is being written. There are many popular hashtags that eyecare professionals can use via their social media, besides #Eyecare, #optical, #eyedoctor, #eyeglasses, #sunnies, #sunglasses, #sunwear, #contactlens, #optometrist, #optician, #eyehealth, yada yada yada…

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Must-Have Features and Tips for Online Ordering Superstars

Posted by Megan Ludzenski on Tue, Mar 17, 2015 @ 10:03 AM

If your practice isn't already ordering online,you should definitely look into it, and if you are ordering online, there might be some ways you can further simplify the process. Today we want to share with you some quick tips that will make your online ordering processes faster and easier.

Whether you're a single practice location, or a multi-location practice, ordering ophthalmic products is a big part of your business. So make sure that you're doing it as efficiently as possible. A big part of keeping your patients happy is making sure that they get their products back correctly, and quickly! Ordering products online will get your patients their products faster than phone and fax orders, and online error checking features help ensure that their orders are placed correctly!

online ordering statistics

4 Features and Tips to Improve Your Online Ordering

1. Find a system that lets you connect to all of your labs online.

It is no use connecting with only some of your labs online. To truly be an efficient practice, you should be able to reach all of your current labs online, and then some. Having a wide range of labs to connect with allows your practice the opportunity to grow. Plus, having access to all of your labs in one central place instead of having to visit each individual lab website is a huge time saver for your staff. 

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Managing Eye Care: 6 Tips for Keeping Your Practice HIPAA Compliant

Posted by Janelle Pauli on Tue, Mar 03, 2015 @ 10:03 AM

With employees in and out of your practice and new technologies on the rise, maintaining HIPAA compliance in all aspects of your business gets harder and harder. Keeping up with HIPAA requirements isn't going anywhere soon, if anything, it will likely continue to get harder. That's why we think it's important to have a plan of attack for maintaining security of patient information in your practice.

We've got 6 tips for managing eye care processes that could lead to different HIPAA pitfalls in your practice. We'll start out with risk analysis, and touch on things like employee compliance, social media use, and more.

Check Off These HIPAA Compliance Tips this Year

Start with Risk Analysis

managing eye care

While risk analysis is a requirement for Meaningful Use, even if you aren't participating, it's a good idea to perform a risk analysis on your practice. Performing a risk analysis will help you review and understand all aspects of your practice's physical safety, administrative safety, technical safety, office policies, and organizational requirements. This can be a big undertaking, but the advantages of knowing where risk could be in your practice are important.

Don't Ignore Employee Compliance

Your entire team needs to be HIPAA trained and certified. Keeping documentation of your staff's compliance is an important part of the process. On top of their training and certification, review their work stations and ensure that passwords and patient information are secure and protected. It's one thing to complete your HIPAA certification, and it's another to make sure employees are implementing those practices.

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Staying on Top of Optical Business Trends with Optometry Software

Posted by Robert Fallon on Tue, Feb 24, 2015 @ 11:02 AM

With the 2015 year well underway, the changes to technology, equipment, and software in the healthcare industry haven’t slowed down and are still evolving every day. This “evolution” of healthcare IT is changing the way practices must approach and handle patients and their growing number of needs. With online trends consistently popping up it can be hard to stay in the loop of all of it, but with optometry software and other resources available to eyecare providers today, it is becoming a much more attainable and realistic goal to be an innovative leader with your practice!

3 Optical Business Trends You Can Keep Up with Using Optometry Software

Improved Patient Marketing Strategies

In 2015, more precise and targeted marketing strategies will prevail compared to sporadic shotgun optometry software trendsapproaches of the past.

The practices that can clearly define the best ways to reach their target market will become more efficient and prepared in 2015. Social media has evolved so that interactions between patients and practices can happen more frequently - and with proven real results. Programs within EHR software allow you to manage patient information and create patient profiles, that can help determine the demographics of your patient base. A better understanding of loyal patients will help practices understand the best ways to reach and market to new customers whether it's through social media or another marketing channel.

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Online Lab Ordering Quick Tip: Using the Special Instructions Field

Posted by Janelle Pauli on Tue, Feb 17, 2015 @ 10:02 AM

VisionWeb's online lab ordering solution makes ophthalmic product ordering easier for both eyecare practices and optical labs. But if you're not using the system correctly, it's going to slow down your orders!

Using the Special Instructions Field for Quick Online Lab Ordering

Problem: Users placing online orders enter unnecessary information into the special instructions field causing orders to freeze because orders placed with special instructions have to be manually reviewed.

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