Calculate the Insurance Revenue Your Practice is Missing

Posted by Madhu Singh on Thu, Feb 14, 2019 @ 08:02 AM

Understanding the cause of your insurance claim denials can help you and your optical staff correct any errors before they occur. Then, you can set goals for insurance revenue in 2019. The first step to ramping up your insurance revenue is identifying why and where you're missing out on revenue in your existing processes.

However, if you've compared your denial rate to the national average and found that your practice has room for improvement, we want to help you out. We've developed a calculator that can show you if outsourcing your claim management is the right step for your practice.

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Optical Sales: Have You Implemented a Commission Program?

Posted by Megan Ludzenski on Tue, Feb 12, 2019 @ 08:02 AM

Commission programs are a perk and motivator for opticians. Some opticians see commission programs as a necessary element of their job and may even come to expect them as a benefit upon hiring.

A typical commission program can vary anywhere from one to five percent of monthly dispensary sales. However, some independent practices have felt the struggles that can come along with effectively balancing a commission program, staying within practice budget, and meeting performance goals.

We'll walk you through some of the pros and cons of commission programs and bonuses and how your practice can go about implementing them.

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Social Media for Optometrists: Creating Content Your Patients will Love

Posted by Janelle Pauli on Tue, Jan 29, 2019 @ 11:01 AM

Maybe you've set up your Facebook page and Twitter account for your practice and you've just started posting. That's the first step to marketing your practice online! However, are you not sure what direction to take your posts? How to set time aside to respond to followers? How to stand out from your competition?

Once you've started to gain a few followers, you'll want to put out engaging content that keeps them active on your page. However, we want to prevent the dreaded social media roadblock. We've created these social media ideas so that you never run out of content while you develop a strong brand voice for your eyecare practice. You'll be posting quality content in no time!

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Eyecare Industry News: The Future of Optical Technology

Posted by Robert Fallon on Tue, Jan 08, 2019 @ 08:01 AM

Trends in the optical world these days don’t seem to last very long. With a constantly changing environment, it can be tough to know which trends are legit and which will fall out quickly.

A major factor to these developments is technological innovation surrounding eyewear. Brands are constantly pushing the envelope on what they can include with their products and what will sell in today’s fast-paced environment.

Our friends at The Optical Vision Site posted, Will Smart Glasses Change The Way We Shop?, to convey that Smart Glass and Augmented Reality (AR) eyewear is the supposed answer to the future of frames. This guest post will go through the development and execution of these products in the market, and what trends to look out for. The threat of this technology is explored, and the threat of competition from tech giants is combated.

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2019 Optometry Practice Resolutions

Posted by Madhu Singh on Thu, Jan 03, 2019 @ 11:01 AM

We hope your 2019 has started with a bang both professionally and personally. While you craft your personal resolutions for the new year, it might be a good motivational tool to create a few for your practice. You can even pin them up in your office for the entire staff to see throughout the year.

You can also encourage your staff to create their own resolutions for personal career development. When you have quarterly or monthly check-ins, these resolutions can be a marker for growth and job satisfaction. That's part of your HR plan for 2019 sorted! Read on to see suggestions for a few resolutions that can jumpstart your planning and organization for the coming year.

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