Today, more and more people are turning to the Internet to get information about products and services they are interested in. And with popular review sites, like Yelp, it has become even easier for customers to give feedback about any business, both good...and bad. And whether you're receiving good or bad reviews, there's an appropriate response for handling each one.
Bad reviews can be hard to deal with. After reading something bad about your practice it's easy to get defensive about the situation, and you may be even more frustrated if the review is a one sided version of the whole story. But, the bad review is out there and responding negatively will only draw more attention. So, how do you handle a bad online review? We've got a few tips of what you shouldn't do when dealing with negative reviews!
Optical Resources and Advice to Ignore When You Get a Negative Online Review
Don't Become a Part of the Conversation
The number one thing not to do - ignore the bad review. If you have the opportunity to publicly respond to the issue at hand, you should. That way, potential customers who read the review know that you're responsive and are looking for ways to help resolve the issue. While it's important to address the problem with a response to the bad review, the next step is to take the conversation offline so that both parties can express their concerns and agree upon a solution without bringing in more attention.Read More