Abby Arend

The success or failure of your practice is largely dependent on your staff. From productivity and motivation to training and development,...

Are you looking for a surefire way to generate huge audience engagement on social media? Host a social media contest or giveaway! The rise...

A lot of businesses are active on the social networking mega-sites: Facebook and Twitter. That means we spend a fair amount of time on...

Starting a new business is unpredictable, tumultuous, and in these uncertain times, some may even say crazy. However, the idea of “new...

Communication is the heart of any successful business. In an eyecare practice, it’s especially important to have clear communication...

With a mission to improve quality of life by providing the finest vision care for all ages, Dr. Sako requires robust practice management...

Knowledge is power, and there’s no better way to receive new knowledge than by picking up a book written by the people who have lived...

Growing business and increasing revenue isn’t just about attracting new patients, it’s also about retaining the patients you already have....

When you think about investing in your practice, your mind might jump to upgrading to the newest equipment or maybe even hiring a new...

Although we're all consumers ourselves, it can be difficult to actually create a product display from scratch. We know sometimes we walk...

Join us for a tour of Uprise on March 23, 2021 from 12:30 - 1:30pm CST with expert navigators, Dr. Joseph Razzano & Alison Mounce of...

Being an optometrist often means taking on the role of teacher or educator. In fact, educating patients is one of the top responsibilities...

Marketing your practice to reach families is no easy feat when you’re trying to operate and maintain your practice. It can, however, be...