The Official VisionWeb Blog

Marketing messages and ads have become an accepted part of scrolling through your social media feeds. This popularity allows social media to be one of the most cost-effective and widespread communication methods for businesses.

Any eyecare practice that isn’t present online is missing out on potential patients, as many customers will go straight to the Internet for any information or advice they need. Your optical practice can benefit and grow from a strong social media presence, and it’s not as difficult as you might think.

There is no template to organizing your practice’s Facebook page. With every post or photo, you’re developing your own digital footprint and personal brand. When deciding how to set-up or improve your Facebook page, realize it’s about how you want to convey your voice. We're showcasing these 6 Facebook page examples as best practice models to help guide your practice’s social media in the right direction and improve your presence online.

A great relationship between an OD and their front office staff helps improve the quality of office teamwork and overall patient care. While this is somewhat obvious, there are some things that only front office staff can understand when it comes to getting through the work day.

The communication between front office staff and your patients is where first and last impressions of a practice are made and is crucial to achieving a great patient experience. We’ve collected some of the most common (and annoying) problems that arise in the front office, and offer a few optical software solutions to make staff and patients happier!

Trends in the optical world these days don’t seem to last very long. With a constantly changing environment, it can be tough to know which trends are legit and which will fall out quickly.

A major factor to these developments is technological innovation surrounding eyewear. Brands are constantly pushing the envelope on what they can include with their products and what will sell in today’s fast-paced environment.

Our friends at The Optical Vision Site posted, Will Smart Glasses Change The Way We Shop?, to convey that Smart Glass and Augmented Reality (AR) eyewear is the supposed answer to the future of frames. This guest post will go through the development and execution of these products in the market, and what trends to look out for. The threat of this technology is explored, and the threat of competition from tech giants is combated.

A major growth problem for many eyecare practices is getting new patients through the door. And, with busy schedules it can be hard to brainstorm ideas for new marketing tactics that will bring in new patients. In such a competitive market, differentiating, or standing out at all, is a huge advantage for creating business through your optical marketing strategy.

The best optical marketing strategy begins with the approach that you and your staff take to patient care. If you strive to anticipate every one of your patients' eye care needs, and go above and beyond their expectations, then you're much more likely to make an everlasting impression that will inspire loyalty, delight your existing patients, and generate word of mouth referrals for your practice.

With online sales becoming more and more popular, optical practices around the nation are finding ways to keep their business from becoming a showroom for their patients. Showrooming occurs when patients try on and fit optical eyeglass frames at your practice, but then make the actual purchase from another retailer online. Do not fear though, because there are many ways to combat this new showroom epidemic and keep revenue flowing into your practice.

When your patients come in for their annual exam, they are expecting to be taken care of and informed on what they need to do for better vision. In short, they trust your opinion as a professional. You have the knowledge to advise the patient on various glasses that meet their specific needs. This personal touch is the first step in combating online competition. Use these 4 optical dispensing tips to better understand how you, as a leader of your practice, can help increase revenue from frame sales.