Robert Fallon
Managing Change in Your Eyecare Practice
Just like in any business, optical practices have to go through and manage any changes that are thrown their way. No matter the type of...
Tell-Tale Signs it's Time to Update Your Optometry Software
Your practice management and EHR system should enhance and simplify the workflow of your optical practice. There are many things that can...
4 Bulletproof Strategies For Boosting Frame Sales
With online sales becoming more and more popular, optical practices around the nation are finding ways to keep their business from becoming...
6 Examples of Great Facebook Strategies
Marketing messages and ads have become an accepted part of scrolling through your social media feeds. This popularity allows social media...
How Optical Software can Reduce the Stress on Your Front Office
A great relationship between an OD and their front office staff helps improve the quality of office teamwork and overall patient care....
Eyecare Industry News: The Future of Optical Technology
Trends in the optical world these days don’t seem to last very long. With a constantly changing environment, it can be tough to know which...
4 Cheap and Easy Optical Marketing Tips
A major growth problem for many eyecare practices is getting new patients through the door. And, with busy schedules it can be hard to...
Optometrists Give New 1-800 CONTACTS Venture Two Thumbs Up
This blog was originally written as a satirical April fools post in 2015 and is intended for humor. New developments from 1-800 CONTACTS...
Optical Marketing Resources to Help You Manage Your Practice's Web Content
Content Management Systems (CMS) are powerful tools for constructing your own website with little to no coding or technical knowledge....
Using Demographics to Build Patient Profiles and Marketing Strategies
One of the biggest jobs of any eyecare practice is providing top-quality care and services that patients are looking for, but in order to...
2015 Eyecare Practice Marketing Calendar: Part II
It is important to strive towards creating a real relationship and connection between your practice and your patients. And social media...
Optical Resources: Your Event Guide to Optometry’s Meeting 2015
As each day passes, we get more and more excited for the upcoming Optometry’s Meeting. The AOA's 118th annual Optometry's Meeting is in...
Managing Eye Care: The Importance of Patient Feedback
One of the most difficult parts of a self-evaluation process is stepping out of your role in the optical practice and viewing your practice...
An OD's Guide to EHR Software Shopping
Adopting an EHR system can be a big investment for a practice. This investment can be much more costly if the wrong system is selected....
Mobile Device and EHR Software Security: Is Your Practice Prepared?
EHR software is making the mobility and efficiency of eyecare practices skyrocket by connecting mobile devices with software solutions. As...
Preparing Your Practice for Cloud-Based EHR Software
The constant introduction and development of new updates, requirements, and innovations in optical technology has some ODs and their staff...